Ressurgence of radio in india
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The document summarizes the history and resurgence of radio in India. It discusses how radio began in India in the 1920s with two government-run stations. Private radio stations emerged in the 1990s, with Radio Mirchi being the first private station. Strict government policies, high licensing fees, and new technologies led to a decline. However, radio resurged in the 2000s when the government auctioned over 280 licenses across 91 cities, leading companies like Sun, Adlabs, and HT Music to gain a nationwide presence in India. The government is now planning a third phase of expansion, opening over 700 new stations in smaller towns.
Ressurgence of radio in india
- 1. Resurgence Of Radio In India BY:- Alisha Verma Ankit Joshi Andria Arka Ghosh Bhuvanesh
- 5. 1926 Indian Broadcasting Company (IBC), a private company was given permission to setup 2 stations. July 23-1927 Bombay station August 26-1927 Calcutta Station With 3000 radio licensed owners back in those days.
- 6. March 1930 IBC Liquidated April 1930 Government took over and formed Indian State Broadcasting Services(ISBS). 2 years later BBC broadcasting was started in India. June 8-1936 ISBS was renamed as All India Radio(AIR). 1957 Vividh Bharti Started with programmes like Binaca GeetMala by Amin Sayani. Also renamed as AKASHVANI. 1967 Vividh Bharti Was Commercialized.
- 7. 1976 AIR and Doordarshan were seperated, Prasar Bharti Act came into existence. Was passed in 1990. But act implemented in September 1997.
- 8. FM WAVE - Phase I 1995 AIR decided to open FM stations to private players. Then the growth actually started to happen. Auctioning of FM bands to private players started. 21 stations commissioned across 12 cites in India. Increased to 108 radio frequencies across 40 cities.
- 9. Radio mirchi was the 1st private station set up by The Times Group Indias 1st private FM station came up in Bangalore.
- 10. Reasons Of Downfall Strict Government Policies. Unviable High License Fee. Low Advertisement Flow. Technology Getting Better. Cheaper And Faster Sources Of Entertainment Available. Initial Downfall Euphoria Happened In 1999.
- 11. Resurgence Phase II 338 frequencies for radio stations in 91 cities were on block. Government Awards 280 licenses for a total sum of $250 million i.e. (907 crore) as OTEF i.e. One Time Entry Fees. Sun, Adlabs, HT Music, ENIL, emerge as the leaders with nationwide footprint. Government Introduced new revenue sharing model.
- 12. Phase III Yet to Take Off Initially Planned in 2010 But Is Delayed. Government expected to open bid for over 700 new stations, most of it in smaller towns. In the third phase we might see private players allowed by government to broadcast news except of only updates. Government to allow increase in FDI from 20% to 26%. Reduced license fee to 1/10th of previous amount