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Rhetorical presentation

Erica Titus
Erica Titus

1. The document discusses how technologies like the iPod have a media logic that is similar to linguistic concepts like secrets. Secrets can contain dense meaning and are used for social control. This media logic of secrets is homologous to how the iPod is packaged and accessed. 2. It then discusses Geico caveman advertisements, noting the cavemen depictions tilt toward metrosexual styles and are cool/fashionable. The ads deliberately allude to and undermine tired images to produce new cultural meanings. 3. It closes by discussing how queer theory questions power structures and categories. While not intended, the Geico ads' "queered" depictions of humanity could unintentionally empower or disempower groups

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2 Homological Critiques IPods and Cavemen By: Erica Titus
One - Opening My iPod Nano A Homological Study of Media and Discourse Technologies like the iPod and other portable devices have a media logic that is similar to a linguistic functions called, the secret. The secret is a dramatistic/narrative device that we can not find in the nature. Therefore, secrets can be dense, condensed, and concentrated with power. There is more meaning in words of a secret than some sentences. Secrets are often instruments of social control. We all use a dramatistic/ narrative idea to understand some media logic.
A homology is a formal parallel across different objects, actions, modes of experience and so forth. Levi Strauss identifies formal parallels among myths across cultures around the world. "People identify homologies, although likely not by that name, in their everyday lives." (Brummett, 2011, pg. 276)
If a secret is controlled, then one must go to that person who controls it to obtain the secret. The nano and many of the other generations of the iPod are wrapped and packaged as though they are secrets. The material that surrounds the object and how someone actually gets to the actual item is homologous with the discursive workings of a secret and its discovery. Shhhh ... Don't spoil the secret!
Two- Queering the gecko: Race, sexual, orientation, & marginality in geico's cavemen
The Advertisements " In general, the depictions of the cavemen are certainly within the register of metrosexual, which while not necessarily gay, certainly tilts men are stylish and cool, fashionable." (Brummett, 2011, pg. 284) Only in the advertisements do we find sly self referentility, that deliberate allusion to and undermining of the very thing that the text itself is. "Its primary mechanism is the insertion of an old, tired image into a new context, recycling its power to produce viable cultural meaning." (250)
Queer theory was developed for a way to question hegemony, to disturb categories that prop up power. As well as establish interests like powerful insurance companies like GEICO, can do some queering of their own. "I'm sure GEICO means to disempower nobody, but consider the effects of their queered categories of humanity and what effects may result without the conscious intention of anymore." (Brummett, 2011, pg 287)

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Rhetorical presentation

  • 1. 2 Homological Critiques IPods and Cavemen By: Erica Titus
  • 2. One - Opening My iPod Nano A Homological Study of Media and Discourse Technologies like the iPod and other portable devices have a media logic that is similar to a linguistic functions called, the secret. The secret is a dramatistic/narrative device that we can not find in the nature. Therefore, secrets can be dense, condensed, and concentrated with power. There is more meaning in words of a secret than some sentences. Secrets are often instruments of social control. We all use a dramatistic/ narrative idea to understand some media logic.
  • 3. A homology is a formal parallel across different objects, actions, modes of experience and so forth. Levi Strauss identifies formal parallels among myths across cultures around the world. "People identify homologies, although likely not by that name, in their everyday lives." (Brummett, 2011, pg. 276)
  • 4. If a secret is controlled, then one must go to that person who controls it to obtain the secret. The nano and many of the other generations of the iPod are wrapped and packaged as though they are secrets. The material that surrounds the object and how someone actually gets to the actual item is homologous with the discursive workings of a secret and its discovery. Shhhh ... Don't spoil the secret!
  • 5. Two- Queering the gecko: Race, sexual, orientation, & marginality in geico's cavemen
  • 6. The Advertisements " In general, the depictions of the cavemen are certainly within the register of metrosexual, which while not necessarily gay, certainly tilts men are stylish and cool, fashionable." (Brummett, 2011, pg. 284) Only in the advertisements do we find sly self referentility, that deliberate allusion to and undermining of the very thing that the text itself is. "Its primary mechanism is the insertion of an old, tired image into a new context, recycling its power to produce viable cultural meaning." (250)
  • 7. Queer theory was developed for a way to question hegemony, to disturb categories that prop up power. As well as establish interests like powerful insurance companies like GEICO, can do some queering of their own. "I'm sure GEICO means to disempower nobody, but consider the effects of their queered categories of humanity and what effects may result without the conscious intention of anymore." (Brummett, 2011, pg 287)