This document outlines Richard Keddington's photography final project. It includes a content calendar for the week detailing different types of social media posts planned for Monday through Sunday. It also highlights some famous photographers like Ansel Adams and Dorothea Lange. The document provides questions and answers about photography topics. It notes that Richard's Instagram likes have increased from an average of 2-4 to 30-35 after implementing strategies like using hashtags to target his audience better. The key lesson is focusing content on those interested rather than trying to appeal to everyone.
5. Wednesday: Peoples day
Highlight: Ansel Adams. One of the greatest nature photographers of all time. http://www.
anseladams.com/
Highlight: Robert Capa. Covered 5 different wars in his life time. From the Spanish civil war to
WWII http://www.magnumphotos.com/C.aspx?
VP3=CMS3&VF=MAGO31_10_VForm&ERID=24KL535353
Highlight: Dorothea Lange. She was a photographer that seemed to humanize the people when
they were in the moment. One of her most famous pictures is Migrant Mother http://www.
biography.com/people/dorothea-lange-9372993
Highlight: James Nachtwey. He was a wartime photographer. He was quoted as saying, I have
been a witness, and these pictures are my testimony. The events I have recorded should not be
forgotten and must not be repeated. http://www.jamesnachtwey.com/
7. Friday: Quizzes
Q:What is the sunny 16 rule?
A: Set the aperture to 16 on a sunny day and go wild.
Q: How do you capture the best night pictures?
A: Longer shutter speed and less ISO.
Q: Who created the term Watch the Birdie!
A: C.W. Davis used a live canary when he took pictures to
keep peoples attention because it took so long to capture it.
Q: What is the most important thing to remember when
taking a good picture?
A: Remove the cap.
8. Saturday: Promotion
(Disclaimer, I havent had a chance to implement this yet. )
Asking people to tag my Instagram in a
picture they took in for a chance to win a
picture that I took.
Refer a friend to my Instagram to earn a
chance to win a picture that took.
9. Sunday: Inspiration
Go to your happy spot and take a picture.
What place inspires you?
Take a picture of a rainbow
10. Before and After
Instagram totals on average
were around 2-4 likes per
posting. And yes, my wife
was always one of the likes. I
hadnt been utilizing the
hastag feature and it really
hurt my ability to get the
likes I wanted to gain.
After our discussions on how
to find those that would
benefit from the pictures that
I was taking I changed my
style and took to hashtags to
increase my viewership. My
latest picture has gained 40
likes and I have been
consistent at around 30-35
each post I choose to publish.
The thing that made the biggest impact is realizing that
you can try to sell to everyone and waste your time, or
you can try to focus on those that are interested in what
you are selling. If youre advertising to everyone, youre
advertising to no one.