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Richard Keddington
Photography
Final Project
Outline
 Content Calendar
 Before and after implemented strategies
Monday: Infographic
Tuesday: Memes
Wednesday: Peoples day
 Highlight: Ansel Adams. One of the greatest nature photographers of all time. http://www.
anseladams.com/
 Highlight: Robert Capa. Covered 5 different wars in his life time. From the Spanish civil war to
WWII http://www.magnumphotos.com/C.aspx?
VP3=CMS3&VF=MAGO31_10_VForm&ERID=24KL535353
 Highlight: Dorothea Lange. She was a photographer that seemed to humanize the people when
they were in the moment. One of her most famous pictures is Migrant Mother http://www.
biography.com/people/dorothea-lange-9372993
 Highlight: James Nachtwey. He was a wartime photographer. He was quoted as saying, I have
been a witness, and these pictures are my testimony. The events I have recorded should not be
forgotten and must not be repeated. http://www.jamesnachtwey.com/
Thursday: Trending & #TBT
 Trending #TBT 1st picture with the new
Canon
Friday: Quizzes
 Q:What is the sunny 16 rule?
A: Set the aperture to 16 on a sunny day and go wild.
 Q: How do you capture the best night pictures?
A: Longer shutter speed and less ISO.
 Q: Who created the term Watch the Birdie!
A: C.W. Davis used a live canary when he took pictures to
keep peoples attention because it took so long to capture it.
 Q: What is the most important thing to remember when
taking a good picture?
A: Remove the cap.
Saturday: Promotion
(Disclaimer, I havent had a chance to implement this yet. )
 Asking people to tag my Instagram in a
picture they took in for a chance to win a
picture that I took.
 Refer a friend to my Instagram to earn a
chance to win a picture that took.
Sunday: Inspiration
 Go to your happy spot and take a picture.
 What place inspires you?
 Take a picture of a rainbow
Before and After
Instagram totals on average
were around 2-4 likes per
posting. And yes, my wife
was always one of the likes. I
hadnt been utilizing the
hastag feature and it really
hurt my ability to get the
likes I wanted to gain.
After our discussions on how
to find those that would
benefit from the pictures that
I was taking I changed my
style and took to hashtags to
increase my viewership. My
latest picture has gained 40
likes and I have been
consistent at around 30-35
each post I choose to publish.
The thing that made the biggest impact is realizing that
you can try to sell to everyone and waste your time, or
you can try to focus on those that are interested in what
you are selling. If youre advertising to everyone, youre
advertising to no one.

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Richard keddington photography

  • 2. Outline Content Calendar Before and after implemented strategies
  • 5. Wednesday: Peoples day Highlight: Ansel Adams. One of the greatest nature photographers of all time. http://www. anseladams.com/ Highlight: Robert Capa. Covered 5 different wars in his life time. From the Spanish civil war to WWII http://www.magnumphotos.com/C.aspx? VP3=CMS3&VF=MAGO31_10_VForm&ERID=24KL535353 Highlight: Dorothea Lange. She was a photographer that seemed to humanize the people when they were in the moment. One of her most famous pictures is Migrant Mother http://www. biography.com/people/dorothea-lange-9372993 Highlight: James Nachtwey. He was a wartime photographer. He was quoted as saying, I have been a witness, and these pictures are my testimony. The events I have recorded should not be forgotten and must not be repeated. http://www.jamesnachtwey.com/
  • 6. Thursday: Trending & #TBT Trending #TBT 1st picture with the new Canon
  • 7. Friday: Quizzes Q:What is the sunny 16 rule? A: Set the aperture to 16 on a sunny day and go wild. Q: How do you capture the best night pictures? A: Longer shutter speed and less ISO. Q: Who created the term Watch the Birdie! A: C.W. Davis used a live canary when he took pictures to keep peoples attention because it took so long to capture it. Q: What is the most important thing to remember when taking a good picture? A: Remove the cap.
  • 8. Saturday: Promotion (Disclaimer, I havent had a chance to implement this yet. ) Asking people to tag my Instagram in a picture they took in for a chance to win a picture that I took. Refer a friend to my Instagram to earn a chance to win a picture that took.
  • 9. Sunday: Inspiration Go to your happy spot and take a picture. What place inspires you? Take a picture of a rainbow
  • 10. Before and After Instagram totals on average were around 2-4 likes per posting. And yes, my wife was always one of the likes. I hadnt been utilizing the hastag feature and it really hurt my ability to get the likes I wanted to gain. After our discussions on how to find those that would benefit from the pictures that I was taking I changed my style and took to hashtags to increase my viewership. My latest picture has gained 40 likes and I have been consistent at around 30-35 each post I choose to publish. The thing that made the biggest impact is realizing that you can try to sell to everyone and waste your time, or you can try to focus on those that are interested in what you are selling. If youre advertising to everyone, youre advertising to no one.