This document summarizes a printing company's story and lessons learned. The company believes print is not dead, but changing, as they help turn virtual content into physical products. They focus on unusual products and high quality. Their most popular product, MiniCards, saw high engagement on Flickr. The company has partnerships and operates out of London. They emphasize continually improving their code and products based on what they've learned, such as relying on APIs but watching for dangers, and balancing internationalization with a focus on quality over quantity.