RNC Chair - Sentiment Snapshot.pdf
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This document contains metrics on social media engagement for several political figures, including Harmeet Dhillon, Mike Lindell, and Ronna McDaniel. It shows data on engagement, community size, reach and share of voice from Twitter. It also notes that Twitter dominates for volume and sentiment, while Facebook depends on specific posts, and Reddit and TikTok have lower volumes but sentiment flows.
RNC Chair - Sentiment Snapshot.pdf
- 1. Engagement: 891,604 Active Community Size: 125, 210 Reach: 367,588,061 Mention Harmeet Dhillon Share Of Voice: 15,500 / 175,000
- 2. Engagement: 823,635 Active Community Size: 24,000 Reach: 310,231,752 Mention Mike Lindell Share Of Voice: 24,000 / 175,000
- 3. Engagement: 1,581,536 Active Community Size: 20,617 Reach: 740,663,664 Mention Ronna McDaniel Share Of Voice: 12,500 / 175,000 Engagement and Reach is way higher, represented by influencer accounts who are neg AND with huge following
- 4. Volume & Sentiment By Channel Twitter dominates Facebook is based on specific posts Reddit, Tiktok sentiment flows but the volume is low