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Rotary Facebook Seminar

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John Stockbridge
John Stockbridge

The document discusses the use of social networking sites like Facebook for Rotary clubs and districts. It provides statistics on social media usage and outlines strategies for clubs and districts to create Facebook pages and groups to share information, events and connect with members and potential members. The document also addresses privacy concerns and tips for personal and organizational use of social media for Rotary purposes.

1 of 33
Simone Carot Collins & Kero O'Shea
What is social networking? The use of dedicated websites & applications to interact with people you know, or to find people with similar interests. Another avenue for building relationships
Social media is not a ¡°fad¡± Social networking sites have been around for 10+ years 2000 2003 May 2003 Feb 2004 Feb 2005 July 2006
Who uses social media? More than 800 million users (@ 1 Feb 2012) Over 10 million Australians (50.34% of popn) More than 50% of active users log in each day The average user: Is connected to 80 pages, groups & events Has 130 friend connections 50% of 18-34 year olds check Facebook when they wake up /
Who uses social media? In Australia: 13-17: 13% 18-24: 25% 25-44: 43% 45+: 19% Over 55s is fastest growing demographic on Facebook
Why use it for Rotary? Free, easy PR! Big source of potential members to share your news with in a non invasive manner Higher attendance at events Showcases the human element of Rotary Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni
Why use it for Rotary? But this sounds like more work! Is it really necessary? Let's hear from the RI President...
What about privacy? If you are concerned about certain data becoming public, don't enter it! (Email too!) Facebook terms of service: ¡° You own all of the content and information you post on Facebook , and you can control how it is shared through your privacy and application settings.¡± facebook.com/terms.php What you see on Facebook is not necessarily what other people see Make use of ¡°friend lists¡± to control who can see what
What about privacy? Review your privacy settings regularly. If using an app, see what data it wants to gain access to. If you don't want to release that data, don't proceed with adding that app. Like facebook.com/rosnf to be kept up to date about changes on Facebook.
How to use it for Rotary? Personal profiles: share information about Rotary in day-to-day updates Create a ¡°page¡± on Facebook for your club Share photos & videos to personalise it Create Events for your club's activities Other exciting news ¨C great speakers, projects Use ¡°groups¡± to keep in touch with specific audiences, e.g. alumni, committees Upload your bulletin to ºÝºÝߣShare
Social media ¨C Personal level Share Rotary through your own networks Post / Share Rotary news, links, photos and videos and life events in your own status Invite your contacts to Events Build relationships with & gain new ideas from other Rotarians Like Rotary pages and interact with them Friend / Subscribe to other Rotarians and family of Rotary
Friending or Subscribing? I don't want friend requests from strangers! Most are likely to be other Rotarians. You can always change your mind and ¡°unfriend¡± someone You can also change your privacy settings to make it harder for people to find you or send friend requests You can now allow people to ¡°subscribe¡± without friending them They will only see posts that you make public
Personal Profiles: News What news to share? Use your ¡°status¡± Tag people and pages in your news (Re-)share news other people or pages have posted Use friend lists to manage who can see your posts
Personal Profiles: Links & Videos You can paste links from Rotary websites into your status along with a comment Pasting a link to a video will embed it so that it can be played within Facebook
Personal Profiles: Photos Profile photos Cover photos Photo albums Life events Tagging photos
Facebook at the Club level Use Facebook Pages to connect with public Use closed or secret Groups for specific audiences Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open Also share general news about other Rotary successes
Pages: Images Profile image: is it obviously a Rotary page? Include the Rotary emblem Your club banner / bannerette design may be a good choice How does the image look as a thumbnail?
Pages: Name choice Page name: it can't be changed once you have 100 or more ¡°Likers¡±! There may be several Rotary clubs with the same name. Does your club page showcase your location? Set a ¡°username¡±
Pages: Admins Admins: Have at least two admins Make sure admins are clear about what to post ¡°officially¡± You can switch between posting as the page and posting as you personally
Pages: Some tips ¡° Like¡± other Rotary-related pages. Use Facebook as your page to interact with other Rotarians and Rotary pages Be engaging: post interesting items and respond to comments Don't spam
Pages: Some tips If you upload your bulletin to ºÝºÝߣShare, you can easily embed your entire bulletin in your Facebook page You can also use ºÝºÝߣShare for presentations on PowerPoint etc
Pages: Events
How to Create a Page Click the ¡°Create a Page¡± button on any other Page. Choose either ¡°Company, Organization or Institution¡± or ¡°Cause or Community¡± DON'T choose ¡°Local Business or Place¡±
Tabs: Project Showcase
Using Groups: Committee Work Pages are public, whereas groups can be private Groups can be open, closed or secret Can receive notifications of updates Has collaborative documents
Social media ¨C District level Use Facebook Pages Main audience: Rotarians Can also use pages for ongoing projects or district-wide programs aimed at new generations Share district-wide events, reminders about deadlines, news about what is happening across the district... ¡° Like¡± Rotary-related pages to tag them and post on their walls
District 9455
District 9465
Youth Exchange
Events
Announcing...
Developing your strategy What outcomes do you want to achieve from your online presences? Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates? Who are your admins? How will you handle negative press?
Any questions? Please feel free to contact Simone or Kero with further questions after the seminar The slides from today and various help sheets will be available from your district Facebook page Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net Thank you for coming!

More Related Content

Rotary Facebook Seminar

  • 1. Simone Carot Collins & Kero O'Shea
  • 2. What is social networking? The use of dedicated websites & applications to interact with people you know, or to find people with similar interests. Another avenue for building relationships
  • 3. Social media is not a ¡°fad¡± Social networking sites have been around for 10+ years 2000 2003 May 2003 Feb 2004 Feb 2005 July 2006
  • 4. Who uses social media? More than 800 million users (@ 1 Feb 2012) Over 10 million Australians (50.34% of popn) More than 50% of active users log in each day The average user: Is connected to 80 pages, groups & events Has 130 friend connections 50% of 18-34 year olds check Facebook when they wake up /
  • 5. Who uses social media? In Australia: 13-17: 13% 18-24: 25% 25-44: 43% 45+: 19% Over 55s is fastest growing demographic on Facebook
  • 6. Why use it for Rotary? Free, easy PR! Big source of potential members to share your news with in a non invasive manner Higher attendance at events Showcases the human element of Rotary Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni
  • 7. Why use it for Rotary? But this sounds like more work! Is it really necessary? Let's hear from the RI President...
  • 8. What about privacy? If you are concerned about certain data becoming public, don't enter it! (Email too!) Facebook terms of service: ¡° You own all of the content and information you post on Facebook , and you can control how it is shared through your privacy and application settings.¡± facebook.com/terms.php What you see on Facebook is not necessarily what other people see Make use of ¡°friend lists¡± to control who can see what
  • 9. What about privacy? Review your privacy settings regularly. If using an app, see what data it wants to gain access to. If you don't want to release that data, don't proceed with adding that app. Like facebook.com/rosnf to be kept up to date about changes on Facebook.
  • 10. How to use it for Rotary? Personal profiles: share information about Rotary in day-to-day updates Create a ¡°page¡± on Facebook for your club Share photos & videos to personalise it Create Events for your club's activities Other exciting news ¨C great speakers, projects Use ¡°groups¡± to keep in touch with specific audiences, e.g. alumni, committees Upload your bulletin to ºÝºÝߣShare
  • 11. Social media ¨C Personal level Share Rotary through your own networks Post / Share Rotary news, links, photos and videos and life events in your own status Invite your contacts to Events Build relationships with & gain new ideas from other Rotarians Like Rotary pages and interact with them Friend / Subscribe to other Rotarians and family of Rotary
  • 12. Friending or Subscribing? I don't want friend requests from strangers! Most are likely to be other Rotarians. You can always change your mind and ¡°unfriend¡± someone You can also change your privacy settings to make it harder for people to find you or send friend requests You can now allow people to ¡°subscribe¡± without friending them They will only see posts that you make public
  • 13. Personal Profiles: News What news to share? Use your ¡°status¡± Tag people and pages in your news (Re-)share news other people or pages have posted Use friend lists to manage who can see your posts
  • 14. Personal Profiles: Links & Videos You can paste links from Rotary websites into your status along with a comment Pasting a link to a video will embed it so that it can be played within Facebook
  • 15. Personal Profiles: Photos Profile photos Cover photos Photo albums Life events Tagging photos
  • 16. Facebook at the Club level Use Facebook Pages to connect with public Use closed or secret Groups for specific audiences Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open Also share general news about other Rotary successes
  • 17. Pages: Images Profile image: is it obviously a Rotary page? Include the Rotary emblem Your club banner / bannerette design may be a good choice How does the image look as a thumbnail?
  • 18. Pages: Name choice Page name: it can't be changed once you have 100 or more ¡°Likers¡±! There may be several Rotary clubs with the same name. Does your club page showcase your location? Set a ¡°username¡±
  • 19. Pages: Admins Admins: Have at least two admins Make sure admins are clear about what to post ¡°officially¡± You can switch between posting as the page and posting as you personally
  • 20. Pages: Some tips ¡° Like¡± other Rotary-related pages. Use Facebook as your page to interact with other Rotarians and Rotary pages Be engaging: post interesting items and respond to comments Don't spam
  • 21. Pages: Some tips If you upload your bulletin to ºÝºÝߣShare, you can easily embed your entire bulletin in your Facebook page You can also use ºÝºÝߣShare for presentations on PowerPoint etc
  • 23. How to Create a Page Click the ¡°Create a Page¡± button on any other Page. Choose either ¡°Company, Organization or Institution¡± or ¡°Cause or Community¡± DON'T choose ¡°Local Business or Place¡±
  • 25. Using Groups: Committee Work Pages are public, whereas groups can be private Groups can be open, closed or secret Can receive notifications of updates Has collaborative documents
  • 26. Social media ¨C District level Use Facebook Pages Main audience: Rotarians Can also use pages for ongoing projects or district-wide programs aimed at new generations Share district-wide events, reminders about deadlines, news about what is happening across the district... ¡° Like¡± Rotary-related pages to tag them and post on their walls
  • 32. Developing your strategy What outcomes do you want to achieve from your online presences? Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates? Who are your admins? How will you handle negative press?
  • 33. Any questions? Please feel free to contact Simone or Kero with further questions after the seminar The slides from today and various help sheets will be available from your district Facebook page Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net Thank you for coming!