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SALES PROCESS!!
Selling is a process involving the interaction between a
potential buyer and a person hired by a company to sell its
products to potential buyers.
SALES PROCESS
Professional selling involves a series of seven distinct steps:
1.PROSPECTING
Finding and qualifying potential customers
Qualifying is the process of determining whether a potential
customer has a need or want that the company can fulfill, and
whether the potential client can afford the product.
2. PREPARATION
 involves preparing for the initial contact with a potential
customer
collect and study relevant information, such as product
descriptions, prices, and competitor information.
also need to develop initial sales presentation.
3. APPROACH
• First face-to-face interaction with the potential customer.
• The idea behind this approache is to get the prospect involved in
the interaction quickly.
• 3 Approaches:
 Premium Approach: Give the prospect a gift at the beginning of the interaction(A pen, A
novelty item or company calendar)
 Question approach: Ask a question to get the prospect interested. ( 'Would you have a
problem making a 15% annual return on an investment?'')
 Product approach: Give the prospect a sample to review
4.presentation
Presentation is actively listening to the needs and wants of the potential customer and
demonstrating how your product can meet those needs and wants.
5. Handling objections
 Handling objections is an important part of the process.
Objections can be useful because they tell the salesperson what to focus upon in
addressing a prospect's concerns.
 Successful salespeople learn how to overcome objections through preparation and
having the right information at hand to address them.
6.Closing
 Closing involves identifying closing signals from the prospect that indicate it's decision time.
 There are different approaches to closing:
 Alternative choice close: you assume the sale and offer the prospect a choice such as, 'Will this be a cash or credit
'Will this be a cash or credit transaction?'
 Extra inducement close; involves you offering something extra to get the buyer to agree, such as a discount or a free
agree, such as a discount or a free product.
 Standing room only close: you inform the prospect that time is of the essence because some impending event, such as a
because some impending event, such as a price increase, will change the terms of the offer.
7.Follow-up
 Follow-up is building a long-term relationship with your customer for purposes of
repeat sales.
For example, you make contact with the customer sometime after the sale and make
sure the product was received and is in good condition.
The idea is not to sell at this stage, but to create a solid relationship for future sales.
Sales process

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Sales process

  • 2. Selling is a process involving the interaction between a potential buyer and a person hired by a company to sell its products to potential buyers.
  • 3. SALES PROCESS Professional selling involves a series of seven distinct steps:
  • 4. 1.PROSPECTING Finding and qualifying potential customers Qualifying is the process of determining whether a potential customer has a need or want that the company can fulfill, and whether the potential client can afford the product.
  • 5. 2. PREPARATION  involves preparing for the initial contact with a potential customer collect and study relevant information, such as product descriptions, prices, and competitor information. also need to develop initial sales presentation.
  • 6. 3. APPROACH • First face-to-face interaction with the potential customer. • The idea behind this approache is to get the prospect involved in the interaction quickly. • 3 Approaches:
  • 7.  Premium Approach: Give the prospect a gift at the beginning of the interaction(A pen, A novelty item or company calendar)  Question approach: Ask a question to get the prospect interested. ( 'Would you have a problem making a 15% annual return on an investment?'')  Product approach: Give the prospect a sample to review
  • 8. 4.presentation Presentation is actively listening to the needs and wants of the potential customer and demonstrating how your product can meet those needs and wants.
  • 9. 5. Handling objections  Handling objections is an important part of the process. Objections can be useful because they tell the salesperson what to focus upon in addressing a prospect's concerns.  Successful salespeople learn how to overcome objections through preparation and having the right information at hand to address them.
  • 10. 6.Closing  Closing involves identifying closing signals from the prospect that indicate it's decision time.  There are different approaches to closing:  Alternative choice close: you assume the sale and offer the prospect a choice such as, 'Will this be a cash or credit 'Will this be a cash or credit transaction?'  Extra inducement close; involves you offering something extra to get the buyer to agree, such as a discount or a free agree, such as a discount or a free product.  Standing room only close: you inform the prospect that time is of the essence because some impending event, such as a because some impending event, such as a price increase, will change the terms of the offer.
  • 11. 7.Follow-up  Follow-up is building a long-term relationship with your customer for purposes of repeat sales. For example, you make contact with the customer sometime after the sale and make sure the product was received and is in good condition. The idea is not to sell at this stage, but to create a solid relationship for future sales.