Sam Ford
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Spreadable media is media that audiences want to share through social means in order to strengthen social ties, build community, and increase their own notoriety. Valuable spreadable media is available when and where audiences want it, portable, reusable in various ways, relevant to multiple groups, and part of a steady stream of new material. Businesses can learn from how media spreads naturally between people and create spreadable content that audiences will want to share with others for personal and social reasons.
Sam Ford
- 1. Spreadability in Business: What We Can Learn from a Changing Media Landscape Sam Ford, Fusion
- 6. “Viral Marketing captures the essence of multi-level- marketing and applies it to all customers -- the "word-of- mouth" spread of Hotmail is involuntary.” Steve Jurvetson and Tim Draper, Netscape Newsletter (1997)
- 10. Spreadable Media Value is created through: 1. Available when and where audiences want it 2. Portable 3. Easily reusable in a variety of ways 4. Relevant to multiple audiences 5. Part of a steady stream of material
- 11. People Spread Content To: 1.Define themselves. 2.Increase their notoriety. 3.Strengthen social ties. 4.Build community.
- 17. Spreadability in Business: What We Can Learn from a Changing Media Landscape Sam Ford, Fusion