際際滷

際際滷Share a Scribd company logo
Samsung 
Lee Sang Jun 
A53 
PUBLLISH
Samsung on Social network
Samsung on Social network
Samsung in Social Network 
 As of 2014, Samsung has 14 Million likes on 
Facebook; 4 Million followers on Twitter and 86 
Million views on Youtube. 
 Samsung has demonstrated the advantage of a 
metrics powered digital and social strategy rocke 
ting from 8 million to 25 million fans during 201 
3, to reach the No.1 brand in Europe.  (Vasquez, 
2013)
How Samsung uses Social Network? 
 They promote their products, host events and 
communicate with people. 
 They create social network accounts 
corresponding to products. (Ex. Samsung 
Mobile, Samsung TVetc) 
 The value of Samsung in social network is the 
most popular social-media brand worldwide in 
2013 (Daileda, 2013)
How Samsung uses Social Network? 
 Best example would be Samsung Galaxy series. 
 Most of the product promoted in social network.
Examples
Examples 
 Helping reinforce the value of the plug was Ms. 
DeGeneres' tweeting of the selfie. It was 
retweeted nearly 3 million times as of Monday 
afternoon. (Vranica, 2014) 
 All that said, this one moment makes up for all 
the product placement Samsung missed out on 
in House of Cards. (Opam, 2014)
意鞄艶姻艶韓看姻艶
Reference: 
 http://www.socialbakers.com/blog/1944- 
samsung-reaches-25m-facebook-fans-becomes-no- 
1-brand-in-europe 
 http://mashable.com/2013/12/22/top-10- 
social-media-brands-2013/ 
 http://www.theverge.com/2014/3/2/5464422/e 
llen-takes-a-selfie-at-the-oscars-sponsored-by-samsung 
 http://online.wsj.com/articles/SB10001424052 
702304585004579417533278962674
Ad

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Ad

Samsung

  • 1. Samsung Lee Sang Jun A53 PUBLLISH
  • 4. Samsung in Social Network As of 2014, Samsung has 14 Million likes on Facebook; 4 Million followers on Twitter and 86 Million views on Youtube. Samsung has demonstrated the advantage of a metrics powered digital and social strategy rocke ting from 8 million to 25 million fans during 201 3, to reach the No.1 brand in Europe. (Vasquez, 2013)
  • 5. How Samsung uses Social Network? They promote their products, host events and communicate with people. They create social network accounts corresponding to products. (Ex. Samsung Mobile, Samsung TVetc) The value of Samsung in social network is the most popular social-media brand worldwide in 2013 (Daileda, 2013)
  • 6. How Samsung uses Social Network? Best example would be Samsung Galaxy series. Most of the product promoted in social network.
  • 8. Examples Helping reinforce the value of the plug was Ms. DeGeneres' tweeting of the selfie. It was retweeted nearly 3 million times as of Monday afternoon. (Vranica, 2014) All that said, this one moment makes up for all the product placement Samsung missed out on in House of Cards. (Opam, 2014)
  • 10. Reference: http://www.socialbakers.com/blog/1944- samsung-reaches-25m-facebook-fans-becomes-no- 1-brand-in-europe http://mashable.com/2013/12/22/top-10- social-media-brands-2013/ http://www.theverge.com/2014/3/2/5464422/e llen-takes-a-selfie-at-the-oscars-sponsored-by-samsung http://online.wsj.com/articles/SB10001424052 702304585004579417533278962674