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Samsung has a large social media presence with 14 million Facebook likes, 4 million Twitter followers, and 86 million YouTube views as of 2014. Samsung promotes its products like the Galaxy series on social media, creating separate accounts for different product lines. This strong digital and social media strategy helped Samsung become the number one branded used on social media worldwide in 2013. Samsung demonstrates how social media can be effectively used to communicate with customers and promote a company's brand and products.Read less