The document examines how social media users understand and engage with concepts of public and private. It finds that public and private are defined by two main elements: content/control and audience. Public refers to information that is widely accessible and available to almost anyone, while private information is only accessible to a select group like family and friends. However, the boundaries between public and private are blurred, and users assign different meanings based on contextual factors and personal preferences.
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Sarah Michele Ford - "A Private Activity Done on a Public Domain"
1. ¡°A Private Activity Done
on a Public Domain¡±
Social Media Users¡¯ Engagement with
Concepts of Public and Private
Sarah Michele Ford
University of Massachusetts, Amherst
ford@soc.umass.edu
@sarah_m_ford
2. Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
3. Why on EARTH
would anyone do
THAT?
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
4. Why on EARTH
would anyone do
THAT?
Well DUH.
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
5. n g
n i
e out
p b
h ap a
s vat e?
¡¯s de ri
t u
ha tit d p
W at an
to lic
p ub
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
6. How do users of social
media engage with
¡°public¡± and ¡°private¡±?
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
7. 1 definitional
complexity
2 definitional
elements
Internet Research 13.0
3
Social Media Users¡¯ Engagement...
what does it
all mean?
Sarah Michele Ford
@sarah_m_ford
8. Definitional Complexity
3
Private (mean 2.07)
Public (mean 1.86)
2
1
0
Blogger MT WordPress LJ Vox Xanga Other
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
9. spatial
sociopolitical
personal
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
10. spatial
sociopolitical
personal
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
11. spatial
sociopolitical
personal
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
12. spatial
sociopolitical
personal
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
13. Public & private are
INFORMATIONAL.
content/ audience
control size
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
14. Content/Control & Audience
100%
90.6% Public
86.9%
Private
75% 73.2%
50%
39.9% 36.8%
25%
0% 0.1% 0%
0%
Content-Control OnePerson SmallGroup LargeGroup
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
15. Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
16. control
content audience
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
17. control
content audience
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
18. Public is
EVERYONE.
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
19. Information that is
accessible for anyone to
find and consume...
'Open' is [a] term close
to 'public.'
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
20. Public describes information ...
that is widely available for the
use or knowledge of almost
anyone... [it] refers to the open
end of a continuum from entirely
secret to ubiquitously available...
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
21. Private is
NOT JUST YOU.
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
22. [T]here are degrees of privacy,
including availability to those known
to that person, to a small culture of
people plus professionals with a right
to know. Private refers to the closed
end of a continuum from entirely
secret to ubiquitously available.
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
23. Private is something I would
not want most people to see
or be aware of. Many of my
blog post[s] are limited to
friends and family--private,
in other words.
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
24. Private is things that are not
to be revealed to everyone
in the world. It is anything I
wouldn't want my family to
know about.
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
25. even though a blog is
public, i understand... it¡¯s
private but it¡¯s really
meant for people who
don¡¯t know me
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
26. "Privacy ... essentially
describes content whose
readership I can control.
There can be varying degrees
of private depending on who
has access, but as long as I
have control over who sees
it, it's private."
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
27. Private Is...
family friends not family
control anonymous closed
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
28. Private Is...
family friends not family
control
MESSY anonymous closed
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
29. Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
30. control
content audience
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
31. control
content audience
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
32. Public Privates
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
33. Sarah Michele Ford
University of Massachusetts, Amherst
ford@soc.umass.edu
@sarah_m_ford
Internet Research 13.0 Sarah Michele Ford
Social Media Users¡¯ Engagement... @sarah_m_ford
Editor's Notes
\n
tell story of when I started thinking about personal blogs\n
tell story of when I started thinking about personal blogs\n
So this is the big-picture question that I ended up asking myself.\n
And this is the question that’s guiding today’s presentation.\nwe care because people who are using social media are constantly engaging (whether they realize it or not) with these shifting ideas about public and private. \n\ndescribe the data set\n
definitional complexity - based on the number of applied to survey respondents’ definitions of the concepts of public and private \nelements of definitions - were there any patterns in the ways that survey respondents defined these terms? (hint: there definitely were)\nwhat does it all mean? - turning to observational and especially interview data, how are bloggers really talking about these concepts?\n
just quickly... there is a small difference in the complexity of bloggers’ definitions of public and private as measured by number of codes applied to their definitions...\nI had kind of expected to see some difference based on whether or not their primary blogging service included access controls, but none appeared.\nSo there are no easy answers there.\n
Next we look at the definitions of public and private. There are a number of ways that we academics tend to like to think about public and private.\n\nspatial - referencing public and private SPACES. But very few of them used this definition.\n\nsocial - referring to the social and political divisions (home/work, public sphere/private sphere, public sector/private sector). Nope, not many of them, either.\n\npersonal - referring to “personal” things as private (though this was more common than the other two)\n
Next we look at the definitions of public and private. There are a number of ways that we academics tend to like to think about public and private.\n\nspatial - referencing public and private SPACES. But very few of them used this definition.\n\nsocial - referring to the social and political divisions (home/work, public sphere/private sphere, public sector/private sector). Nope, not many of them, either.\n\npersonal - referring to “personal” things as private (though this was more common than the other two)\n
Next we look at the definitions of public and private. There are a number of ways that we academics tend to like to think about public and private.\n\nspatial - referencing public and private SPACES. But very few of them used this definition.\n\nsocial - referring to the social and political divisions (home/work, public sphere/private sphere, public sector/private sector). Nope, not many of them, either.\n\npersonal - referring to “personal” things as private (though this was more common than the other two)\n
Instead, these respondents are overwhelmingly conceptualizing the public and private as INFORMATIONAL.\n\ncontent/control: what type of content are they publishing and do they have control over who has access to it.\n(In retrospect, these should really have been two codes)\nAudience size: how many people are going to be able to SEE the content?\n\nYes. There’s almost certainly some bias here - these questions are from a web-based survey and all of the questions that came before the ones where I asked them to define public and private were about their internet use.\n
Instead, these respondents are overwhelmingly conceptualizing the public and private as INFORMATIONAL.\n\ncontent/control: what type of content are they publishing and do they have control over who has access to it.\n(In retrospect, these should really have been two codes)\nAudience size: how many people are going to be able to SEE the content?\n\nYes. There’s almost certainly some bias here - these questions are from a web-based survey and all of the questions that came before the ones where I asked them to define public and private were about their internet use.\n
These really were overwhelmingly the most common definitional elements.\n\nNote that the 26% who defined public as both one person and a small group duplicates the codes individually.\n
That’s all well and good but WHAT DOES IT MEAN?\nThere’s an interaction going on between content - what people post - control - how much control they think they have over the content - and audience - who they expect to be seeing the content.\nThis becomes even more clear when we look at selected survey definitions as well as some interview conversations.\n
That’s all well and good but WHAT DOES IT MEAN?\nThere’s an interaction going on between content - what people post - control - how much control they think they have over the content - and audience - who they expect to be seeing the content.\nThis becomes even more clear when we look at selected survey definitions as well as some interview conversations.\n
That’s all well and good but WHAT DOES IT MEAN?\nThere’s an interaction going on between content - what people post - control - how much control they think they have over the content - and audience - who they expect to be seeing the content.\nThis becomes even more clear when we look at selected survey definitions as well as some interview conversations.\n
That’s all well and good but WHAT DOES IT MEAN?\nThere’s an interaction going on between content - what people post - control - how much control they think they have over the content - and audience - who they expect to be seeing the content.\nThis becomes even more clear when we look at selected survey definitions as well as some interview conversations.\n
That’s all well and good but WHAT DOES IT MEAN?\nThere’s an interaction going on between content - what people post - control - how much control they think they have over the content - and audience - who they expect to be seeing the content.\nThis becomes even more clear when we look at selected survey definitions as well as some interview conversations.\n
That’s all well and good but WHAT DOES IT MEAN?\nThere’s an interaction going on between content - what people post - control - how much control they think they have over the content - and audience - who they expect to be seeing the content.\nThis becomes even more clear when we look at selected survey definitions as well as some interview conversations.\n
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this is the same person as the second definition of “public”\n
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anonymity, separateness\n
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so if we think back to the interaction between content, control, and audience, where it leads us is to...\n
so if we think back to the interaction between content, control, and audience, where it leads us is to...\n
so if we think back to the interaction between content, control, and audience, where it leads us is to...\n
so if we think back to the interaction between content, control, and audience, where it leads us is to...\n
so if we think back to the interaction between content, control, and audience, where it leads us is to...\n
so if we think back to the interaction between content, control, and audience, where it leads us is to...\n
public as clearly defined, etc. a spectrum of private.\n\nfrom the “preaching to the choir” files... we can’t deal with public and private in a dichotomous way (can we deal with ANYTHIGN in a dichotomous way anymore?) but more importantly - it’s not just we academics who are thinking in more complex ways about these issues, it’s the social media users themselves.\n