Presentation of SDBC #infographic found at http://drsr.ch/9h -- a presenation to NY State SBDC Conference May 8th, 2012 by Josepf Haslam of dragonsearch.net
NY State SBDC Staff Conf SEO PPC SessionJosepf Haslam
油
The document discusses the integration of creativity and mathematics in SEO and PPC to drive online sales, noting that 97% of online consumers research products before purchasing. It explains various online advertising strategies and tools, including Google AdWords and Google Analytics, emphasizing the importance of keyword optimization and effective content. Additionally, it highlights the role of social media in enhancing revenue and influencing purchase decisions.
The document discusses the importance of social media for businesses. It notes that over 70% of people use reviews to influence purchase decisions and 80% will change decisions based on negative reviews. Additionally, including social media in marketing campaigns can increase revenues by 84% compared to search alone. The document provides examples of how businesses can effectively engage on various social media platforms like Pinterest, Facebook, LinkedIn, and Twitter to boost their online presence and drive traffic.
Advanced SEO Workshop presented to Webgrrls by Josepf Haslam & Etela Ivkovic ...Josepf Haslam
油
The document presents advanced SEO strategies and techniques, emphasizing the importance of understanding search engine optimization as a process that includes site architecture, coding performance, and user interaction. Key learning objectives cover advanced keyword research, on-page and off-site optimization, and the impact of Googles algorithm updates like Panda and Penguin. The document highlights practical tips, tools, and methods for enhancing online visibility and driving organic traffic to a website.
Unity in the Body | A Sermon on Ephesians 2:11-22Steve Thomason
油
This short document discusses traditional Scandinavian foods lutefisk and lefse and asks if "we" can beat them, implying a lighthearted challenge or competition regarding these dishes.
Garden symphylans are soil-dwelling pests that can cause damage to plant roots. They feed on living plant roots and tubers, which can stunt plant growth. They are most common in heavier, well-structured soils with good tilth in Oregon, Washington, and California. Garden symphylans aggregate in the top layers of soil when conditions are warm and moist, and move deeper as the soil becomes dry or cool. Detecting and monitoring garden symphylans requires sampling methods like soil sampling, bait sampling, or indirect sampling to determine if populations are at damaging levels.
The document outlines the goals and technical details of the energy.gov project during a presentation at DrupalCamp NYC 2011, focusing on the consolidation of numerous sub-sites and the implementation of Drupal 7. Key features discussed include group creation, user-generated content, workflow processes, and data visualizations. Also highlighted are various resources and libraries relevant to the project, including different Drupal modules and data visualization tools.
This document discusses generic process modeling. It outlines inputs and outputs, common process metrics like cycle time and variability, result metrics such as cost and revenue, and the RACI framework for defining roles as accountable, responsible, consulted, or informed. It also describes characteristics of processes like whether they involve storing or lag time, building, assembling or drafting activities, have overnight or high-yield aspects, and what each step in the process accomplishes. The document focuses on capturing transformations and state changes that occur in processes.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
How Effective Leadership Drives Success and Accelerates Business Growth by De...Devin Doyle
油
As defined by Devin Doyle, Leadership plays a pivotal role in driving the success and growth of any business. A strong leader sets the tone for the entire organization, inspiring teams and aligning efforts toward achieving the companys goals. Leadership is more than just directing operations; its about empowering people, fostering innovation, and creating a positive work environment that propels business growth
Hire the Best Crypto Recovery Experts for Fast Recovery in 2025: Puran Crypto...henryywalker3
油
In 2025, crypto recovery is critical, with $140 billion in Bitcoin and other assets stranded. Puran Crypto Recovery, with a 94% success rate, is the best expert for fast, secure recovery. Their CCMB technology, success-based fees, and legal compliance ensure effective results, as seen in $1.2$4.2 million recoveries. Act within 48 hours, gather evidence, and contact Puran at www.puranonline.com or purancryptorecovery@contactpuran.co.site. While recovery is complex, Purans expertise offers hope, though preventionvia hardware wallets and vigilanceremains key.
A recruitment policy outlines the guidelines and principles an organization follows when hiring new employees. It ensures consistency, fairness, and transparency in the recruitment process, setting clear expectations for job roles, qualifications, and selection criteria. This policy helps attract the right talent, fosters a diverse workforce, and supports the organization's overall goals.
The Future State Of Work - Actionable Summary for Startup Foundersvikram sood
油
Actionable Summary for Startup Founders: Key Insights, Trends, and Strategic Recommendations
Key Insights from the Document
Hybrid Work is Here to Stay :
Employees expect flexibility (e.g., hybrid or remote work).
Younger employees may prefer more office time, while parents value remote flexibility.
Outcome-based performance is replacing "hustle culture" (presence-focused work).
AI Adoption & Digital Infrastructure :
AI is reshaping business strategies and workflows.
Investment in AI must be balanced with digital inclusion (access to fast internet, upskilling).
Smaller teams can compete with large players (e.g., DeepSeeks $6M AI breakthrough).
Talent Mobility & Global Talent Markets :
Global labor shortages are pushing companies toward international hiring and digital nomad policies.
Estonia, Saudi Arabia, and Jordan are emerging as progressive locations for flexible work visas.
Workplace Culture Wars & Geopolitical Tensions :
Cultural polarization and geopolitical issues (e.g., Ukraine war, Gaza-Israel conflict) are increasingly affecting workplace dynamics.
Building inclusive, adaptable cultures is critical in a distributed workforce.
Wellbeing & Employee Expectations :
Flexibility and wellbeing are now top employee expectations.
64% of companies view wellbeing as key to talent retention, surpassing wage increases.
The Rise of the Human+Machine Workplace :
Generative AI and Agentic AI will become central to productivity.
Intentional digital habits and AI literacy will be essential skills.
Globalization of Values and Purpose-Driven Work :
Workers seek alignment with personal values, purpose, and transparency.
Startups offering meaningful impact and mission-driven roles have an edge in attracting top talent.
Top Trends Shaping the Future of Work
Flexible Work Models
Hybrid and remote work dominate; location independence grows
Offer flexible schedules and remote-friendly infrastructure
AI-Augmented Workflows
AI tools enhance productivity but require new skill sets
Invest in AI training, ethical use frameworks, and integration into core workflows
Digital Nomadism
Countries like Estonia offer digital nomad visas
Consider global hiring pools and cross-border team structures
Outcome-Based Performance
Measuring results over hours worked
Shift KPIs and OKRs to focus on deliverables, not activity
Cultural Inclusivity
Diverse and inclusive cultures drive engagement
Build DEI initiatives that reflect local and global perspectives
Distributed Team Collaboration
Remote-first collaboration tools are essential
Use asynchronous communication and invest in virtual onboarding
Wellness-Centric Benefits
Mental health and flexibility are non-negotiables
Offer wellness programs, mental health days, and flexible PTO
Vaden Consultancy: Transforming Businesses with Integrated HR, IT, and Cloud ...Vaden Consultancy
油
At Vaden Consultancy, we specialize in aligning talent, technology, and infrastructure to power business transformation. Our integrated service model brings together end-to-end HR consultancy, custom software development, and cloud infrastructure management enabling organizations to scale efficiently, adapt faster, and stay future-ready.
From sourcing top-tier talent and streamlining recruitment through RPO, to building enterprise-grade applications and deploying Microsoft 365, Azure, and Power Platform solutions we deliver a seamless experience under one roof. With expert support and strategic insight, we help businesses enhance productivity, reduce operational costs, and drive innovation at every level.
Vaden Consultancy is not just a service provider we are your strategic partner for growth in todays digital-first economy.
This is an 89 page strategic business proposal for introducing a Social Watchlists feature to Netflix. The proposal outlines how users can follow friends, see influencers favorites, and watch movies and TV shows together in real time.
Noah Loul Shares 5 Key Impacts of AI Agents on the Sales Industry.pdfNoah Loul
油
Noah Loul is the CEO of AI Agents by B2B Rocket, a company dedicated to transforming how sales teams operate using AI. With a clear and practical approach, Noah is creating tools that help businesses respond quickly, qualify leads more effectively, and close more deals. He believes technology should support people, not replace them, and his work helps sales teams accomplish more with less effort. Noah Loul shares five straightforward ways AI agents are changing the way sales teams work and helping businesses boost their sales.
Essar 2.0 Rising with a New Approach.pptxessarupdate
油
The Essar Group, one of the leading players in the countrys corporate landscape, recognised for its extensive investments and innovative projects, had a challenging phase in the late 2000s and early 2010s. The company was burdened with Essar Insolvency and debt repayments and thus had to sell few of its assets to strengthen its balance sheet. It later underwent a major transformation by adopting a new business model that is focused on asset-light operations. Though the new Essar is a smaller company than the old one, it is a much more focused and agile company. With a revenue of USD 15 billion, and Assets Under Management (AUM) of USD 9.6 billion Essar is well-positioned for future opportunities.
I forgot to add WAF on Figure#1....but it is okay because I described a messed up company!
Note on Typographical Errors:
A few typographical errors remain in the current version of the paper and are noted below for clarification:
On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment".
On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk".
On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
Webinar: Why Odoo is a game-changer for Service Companiesdear digital
油
Watch the webinar: https://youtu.be/49xUiOHJwa4
Running a service business? Then you know how messy operations can get.
Youre not selling products. Youre selling time, expertise, and client satisfaction. That means your tools need to handle projects, people, planning, and billing - all in one place.
Thats exactly where Odoo shines. Unlike traditional ERP systems, Odoo is built to support the unique workflows of service companies. From managing projects and tracking time to invoicing, signing contracts, and handling support tickets: Odoo brings everything together. No more jumping between a plethora of spreadsheets, tools, and inboxes.
With over 45 modules, Odoo grows with your business. Need CRM today, Helpdesk tomorrow? No worries, its all connected. Plus, its fully customizable to match the way your company works.
Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
What youll learn:
How Odoo streamlines the entire service lifecycle
Key modules for service businesses: Project, Timesheets, CRM, Invoicing & more
How reporting works within Odoo
What makes Odoo different from other ERP systems
When Odoo is a fit for your company (and when it's not)
A demo where we guide you through the possibilities step-by-step
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How Effective Leadership Drives Success and Accelerates Business Growth by De...Devin Doyle
油
As defined by Devin Doyle, Leadership plays a pivotal role in driving the success and growth of any business. A strong leader sets the tone for the entire organization, inspiring teams and aligning efforts toward achieving the companys goals. Leadership is more than just directing operations; its about empowering people, fostering innovation, and creating a positive work environment that propels business growth
Hire the Best Crypto Recovery Experts for Fast Recovery in 2025: Puran Crypto...henryywalker3
油
In 2025, crypto recovery is critical, with $140 billion in Bitcoin and other assets stranded. Puran Crypto Recovery, with a 94% success rate, is the best expert for fast, secure recovery. Their CCMB technology, success-based fees, and legal compliance ensure effective results, as seen in $1.2$4.2 million recoveries. Act within 48 hours, gather evidence, and contact Puran at www.puranonline.com or purancryptorecovery@contactpuran.co.site. While recovery is complex, Purans expertise offers hope, though preventionvia hardware wallets and vigilanceremains key.
A recruitment policy outlines the guidelines and principles an organization follows when hiring new employees. It ensures consistency, fairness, and transparency in the recruitment process, setting clear expectations for job roles, qualifications, and selection criteria. This policy helps attract the right talent, fosters a diverse workforce, and supports the organization's overall goals.
The Future State Of Work - Actionable Summary for Startup Foundersvikram sood
油
Actionable Summary for Startup Founders: Key Insights, Trends, and Strategic Recommendations
Key Insights from the Document
Hybrid Work is Here to Stay :
Employees expect flexibility (e.g., hybrid or remote work).
Younger employees may prefer more office time, while parents value remote flexibility.
Outcome-based performance is replacing "hustle culture" (presence-focused work).
AI Adoption & Digital Infrastructure :
AI is reshaping business strategies and workflows.
Investment in AI must be balanced with digital inclusion (access to fast internet, upskilling).
Smaller teams can compete with large players (e.g., DeepSeeks $6M AI breakthrough).
Talent Mobility & Global Talent Markets :
Global labor shortages are pushing companies toward international hiring and digital nomad policies.
Estonia, Saudi Arabia, and Jordan are emerging as progressive locations for flexible work visas.
Workplace Culture Wars & Geopolitical Tensions :
Cultural polarization and geopolitical issues (e.g., Ukraine war, Gaza-Israel conflict) are increasingly affecting workplace dynamics.
Building inclusive, adaptable cultures is critical in a distributed workforce.
Wellbeing & Employee Expectations :
Flexibility and wellbeing are now top employee expectations.
64% of companies view wellbeing as key to talent retention, surpassing wage increases.
The Rise of the Human+Machine Workplace :
Generative AI and Agentic AI will become central to productivity.
Intentional digital habits and AI literacy will be essential skills.
Globalization of Values and Purpose-Driven Work :
Workers seek alignment with personal values, purpose, and transparency.
Startups offering meaningful impact and mission-driven roles have an edge in attracting top talent.
Top Trends Shaping the Future of Work
Flexible Work Models
Hybrid and remote work dominate; location independence grows
Offer flexible schedules and remote-friendly infrastructure
AI-Augmented Workflows
AI tools enhance productivity but require new skill sets
Invest in AI training, ethical use frameworks, and integration into core workflows
Digital Nomadism
Countries like Estonia offer digital nomad visas
Consider global hiring pools and cross-border team structures
Outcome-Based Performance
Measuring results over hours worked
Shift KPIs and OKRs to focus on deliverables, not activity
Cultural Inclusivity
Diverse and inclusive cultures drive engagement
Build DEI initiatives that reflect local and global perspectives
Distributed Team Collaboration
Remote-first collaboration tools are essential
Use asynchronous communication and invest in virtual onboarding
Wellness-Centric Benefits
Mental health and flexibility are non-negotiables
Offer wellness programs, mental health days, and flexible PTO
Vaden Consultancy: Transforming Businesses with Integrated HR, IT, and Cloud ...Vaden Consultancy
油
At Vaden Consultancy, we specialize in aligning talent, technology, and infrastructure to power business transformation. Our integrated service model brings together end-to-end HR consultancy, custom software development, and cloud infrastructure management enabling organizations to scale efficiently, adapt faster, and stay future-ready.
From sourcing top-tier talent and streamlining recruitment through RPO, to building enterprise-grade applications and deploying Microsoft 365, Azure, and Power Platform solutions we deliver a seamless experience under one roof. With expert support and strategic insight, we help businesses enhance productivity, reduce operational costs, and drive innovation at every level.
Vaden Consultancy is not just a service provider we are your strategic partner for growth in todays digital-first economy.
This is an 89 page strategic business proposal for introducing a Social Watchlists feature to Netflix. The proposal outlines how users can follow friends, see influencers favorites, and watch movies and TV shows together in real time.
Noah Loul Shares 5 Key Impacts of AI Agents on the Sales Industry.pdfNoah Loul
油
Noah Loul is the CEO of AI Agents by B2B Rocket, a company dedicated to transforming how sales teams operate using AI. With a clear and practical approach, Noah is creating tools that help businesses respond quickly, qualify leads more effectively, and close more deals. He believes technology should support people, not replace them, and his work helps sales teams accomplish more with less effort. Noah Loul shares five straightforward ways AI agents are changing the way sales teams work and helping businesses boost their sales.
Essar 2.0 Rising with a New Approach.pptxessarupdate
油
The Essar Group, one of the leading players in the countrys corporate landscape, recognised for its extensive investments and innovative projects, had a challenging phase in the late 2000s and early 2010s. The company was burdened with Essar Insolvency and debt repayments and thus had to sell few of its assets to strengthen its balance sheet. It later underwent a major transformation by adopting a new business model that is focused on asset-light operations. Though the new Essar is a smaller company than the old one, it is a much more focused and agile company. With a revenue of USD 15 billion, and Assets Under Management (AUM) of USD 9.6 billion Essar is well-positioned for future opportunities.
I forgot to add WAF on Figure#1....but it is okay because I described a messed up company!
Note on Typographical Errors:
A few typographical errors remain in the current version of the paper and are noted below for clarification:
On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment".
On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk".
On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
Webinar: Why Odoo is a game-changer for Service Companiesdear digital
油
Watch the webinar: https://youtu.be/49xUiOHJwa4
Running a service business? Then you know how messy operations can get.
Youre not selling products. Youre selling time, expertise, and client satisfaction. That means your tools need to handle projects, people, planning, and billing - all in one place.
Thats exactly where Odoo shines. Unlike traditional ERP systems, Odoo is built to support the unique workflows of service companies. From managing projects and tracking time to invoicing, signing contracts, and handling support tickets: Odoo brings everything together. No more jumping between a plethora of spreadsheets, tools, and inboxes.
With over 45 modules, Odoo grows with your business. Need CRM today, Helpdesk tomorrow? No worries, its all connected. Plus, its fully customizable to match the way your company works.
Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
What youll learn:
How Odoo streamlines the entire service lifecycle
Key modules for service businesses: Project, Timesheets, CRM, Invoicing & more
How reporting works within Odoo
What makes Odoo different from other ERP systems
When Odoo is a fit for your company (and when it's not)
A demo where we guide you through the possibilities step-by-step
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.