The document outlines a strategy for leveraging social media to enhance profit, customer service, and efficiency, emphasizing the importance of understanding customer acquisition costs and customer lifetime value. It discusses the foundational elements for an effective marketing approach, including brand identity, website objectives, and CRM integration, along with drip marketing as a tool for sustained customer engagement. The document concludes with a framework for automating marketing processes to optimize conversion rates.
The document outlines the significance of Web 2.0, social media, and interactive marketing in today's business landscape, highlighting that consumers now influence businesses rather than the other way around. It emphasizes the various types and tools available for social media communication and collaboration, offering examples like blogs and social networks. The importance of engaging with clients through effective marketing and understanding one's brand and website purpose is also discussed, aiming to optimize customer relationships and business efficiency.
The document compares and contrasts the roles and responsibilities of medical assistants and nurses. Medical assistants typically work in medical offices and clinics under the supervision of nurses, and are responsible for front office tasks like verifying patient information and directing patients. In contrast, nurses more often work in hospital settings and are involved in more direct patient care activities. The document also provides information on the education levels, typical salaries, and career advancement paths for medical assistants.
Jeff Secrest of Blue Ridge Realty & Auctions is currently listing several properties including a professional office condominium in Forest, VA, townhomes in West Jefferson, NC called Wiggington Place, sixteen 2-3 bedroom homes off the 501 Expressway in Lynchburg called Only sixteen, a 4 bedroom home in Boonsboro, Lynchburg at 207 Waterton Drive, 50 acres with mountain views in Bedford County called The 'Great Escape', and a brick home in Lynchburg on Chestnut Hill Drive.
This document provides instructions for an activity where children first draw snowmen however they like, then compare them in big groups to identify general characteristics to sort them into, such as whether they have carrot noses or not as an example, with the overall objectives being learning how to sort items into general groups.
The document discusses CouchDB, a document-oriented NoSQL database. It is schemaless, uses JSON documents, and provides a RESTful HTTP API. Documents can be queried using JavaScript map/reduce functions to generate indexes. The database supports features like replication, clustering, and views that are incrementally updated. CouchDB can be accessed from Ruby using CouchRest.
This document summarizes CouchDB, a document database that uses JSON documents with dynamic schemas, is written in Erlang, and uses MapReduce functions for querying and aggregating data. It discusses CouchDB's features like multi-version concurrency control, incremental replication, and storing data and queries separately through views. The document provides examples of basic CRUD operations, views with different parameters, and modeling data in CouchDB using CouchRest::Model. It notes both benefits like a RESTful interface and caching, as well as downsides like performance and lack of tools.
Improving Data Integrity: Synchronization between EAM and ArcGIS Utility Netw...Safe Software
油
Utilities and water companies play a key role in the creation of clean drinking water. The creation and maintenance of clean drinking water is becoming a critical problem due to pollution and pressure on the environment. A lot of data is necessary to create clean drinking water. For fieldworkers, two types of data are key: Asset data in an asset management system (EAM for example) and Geographic data in a GIS (ArcGIS Utility Network ). Keeping this type of data up to date and in sync is a challenge for many organizations, leading to duplicating data and creating a bulk of extra attributes and data to keep everything in sync. Using FME, it is possible to synchronize Enterprise Asset Management (EAM) data with the ArcGIS Utility Network in real time. Changes (creation, modification, deletion) in ArcGIS Pro are relayed to EAM via FME, and vice versa. This ensures continuous synchronization of both systems without daily bulk updates, minimizes risks, and seamlessly integrates with ArcGIS Utility Network services. This presentation focuses on the use of FME at a Dutch water company, to create a sync between the asset management and GIS.
Artificial Intelligence (AI) is rapidly changing the face of cybersecurity across the globe. In Nepal, the shift is already underway. Vice President of the Information Security Response Team Nepal (npCERT) and Information Security Consultant at One Cover Pvt. Ltd., Sudan Jha, recently presented an in-depth workshop on how AI can strengthen national security and digital defenses.
OpenPOWER Foundation & Open-Source Core InnovationsIBM
油
penPOWER offers a fully open, royalty-free CPU architecture for custom chip design.
It enables both lightweight FPGA cores (like Microwatt) and high-performance processors (like POWER10).
Developers have full access to source code, specs, and tools for end-to-end chip creation.
It supports AI, HPC, cloud, and embedded workloads with proven performance.
Backed by a global community, it fosters innovation, education, and collaboration.
From Manual to Auto Searching- FME in the Driver's SeatSafe Software
油
Finding a specific car online can be a time-consuming task, especially when checking multiple dealer websites. A few years ago, I faced this exact problem while searching for a particular vehicle in New Zealand. The local classified platform, Trade Me (similar to eBay), wasnt yielding any results, so I expanded my search to second-hand dealer sitesonly to realise that periodically checking each one was going to be tedious. Thats when I noticed something interesting: many of these websites used the same platform to manage their inventories. Recognising this, I reverse-engineered the platforms structure and built an FME workspace that automated the search process for me. By integrating API calls and setting up periodic checks, I received real-time email alerts when matching cars were listed. In this presentation, Ill walk through how I used FME to save hours of manual searching by creating a custom car-finding automation system. While FME cant buy a car for youyetit can certainly help you find the one youre after!
Creating Inclusive Digital Learning with AI: A Smarter, Fairer FutureImpelsys Inc.
油
Have you ever struggled to read a tiny label on a medicine box or tried to navigate a confusing website? Now imagine if every learning experience felt that wayevery single day.
For millions of people living with disabilities, poorly designed content isnt just frustrating. Its a barrier to growth. Inclusive learning is about fixing that. And today, AI is helping us build digital learning thats smarter, kinder, and accessible to everyone.
Accessible learning increases engagement, retention, performance, and inclusivity for everyone. Inclusive design is simply better design.
Russia is one of the most aggressive nations when it comes to state coordinated cyberattacksand Ukraine has been at the center of their crosshairs for 3 years. This report, provided the State Service of Special Communications and Information Protection of Ukraine contains an incredible amount of cybersecurity insights, showcasing the coordinated aggressive cyberwarfare campaigns of Russia against Ukraine.
It brings to the forefront that understanding your adversary, especially an aggressive nation state, is important for cyber defense. Knowing their motivations, capabilities, and tactics becomes an advantage when allocating resources for maximum impact.
Intelligence shows Russia is on a cyber rampage, leveraging FSB, SVR, and GRU resources to professionally target Ukraines critical infrastructures, military, and international diplomacy support efforts.
The number of total incidents against Ukraine, originating from Russia, has steadily increased from 1350 in 2021 to 4315 in 2024, but the number of actual critical incidents has been managed down from a high of 1048 in 2022 to a mere 59 in 2024showcasing how the rapid detection and response to cyberattacks has been impacted by Ukraines improved cyber resilience.
Even against a much larger adversary, Ukraine is showcasing outstanding cybersecurity, enabled by strong strategies and sound tactics. There are lessons to learn for any enterprise that could potentially be targeted by aggressive nation states.
Definitely worth the read!
You are not excused! How to avoid security blind spots on the way to productionMichele Leroux Bustamante
油
We live in an ever evolving landscape for cyber threats creating security risk for your production systems. Mitigating these risks requires participation throughout all stages from development through production delivery - and by every role including architects, developers QA and DevOps engineers, product owners and leadership. No one is excused! This session will cover examples of common mistakes or missed opportunities that can lead to vulnerabilities in production - and ways to do better throughout the development lifecycle.
Smarter Aviation Data Management: Lessons from Swedavia Airports and SwecoSafe Software
油
Managing airport and airspace data is no small task, especially when youre expected to deliver it in AIXM format without spending a fortune on specialized tools. But what if there was a smarter, more affordable way?
Join us for a behind-the-scenes look at how Sweco partnered with Swedavia, the Swedish airport operator, to solve this challenge using FME and Esri.
Learn how they built automated workflows to manage periodic updates, merge airspace data, and support data extracts all while meeting strict government reporting requirements to the Civil Aviation Administration of Sweden.
Even better? Swedavia built custom services and applications that use the FME Flow REST API to trigger jobs and retrieve results streamlining tasks like securing the quality of new surveyor data, creating permdelta and baseline representations in the AIS schema, and generating AIXM extracts from their AIS data.
To conclude, FME expert Dean Hintz will walk through a GeoBorders reading workflow and highlight recent enhancements to FMEs AIXM (Aeronautical Information Exchange Model) processing and interpretation capabilities.
Discover how airports like Swedavia are harnessing the power of FME to simplify aviation data management, and how you can too.
2025_06_18 - OpenMetadata Community Meeting.pdfOpenMetadata
油
The community meetup was held Wednesday June 18, 2025 @ 9:00 AM PST.
Catch the next OpenMetadata Community Meetup @ https://www.meetup.com/openmetadata-meetup-group/
In this month's OpenMetadata Community Meetup, "Enforcing Quality & SLAs with OpenMetadata Data Contracts," we covered data contracts, why they matter, and how to implement them in OpenMetadata to increase the quality of your data assets!
Agenda Highlights:
Introducing Data Contracts: An agreement between data producers and consumers
Data Contracts key components: Understanding a contract and its purpose
ィ Writing your first contract: How to create your own contracts in OpenMetadata
An OpenMetadata MCP Server update!
And More!
Connecting Data and Intelligence: The Role of FME in Machine LearningSafe Software
油
In this presentation, we want to explore powerful data integration and preparation for Machine Learning. FME is known for its ability to manipulate and transform geospatial data, connecting diverse data sources into efficient and automated workflows. By integrating FME with Machine Learning techniques, it is possible to transform raw data into valuable insights faster and more accurately, enabling intelligent analysis and data-driven decision making.
Explore the ease of managing Firecracker microVM with the firecracker-python. In this session, I will introduce the basics of Firecracker microVM and demonstrate how this custom SDK facilitates microVM operations easily. We will delve into the design and development process behind the SDK, providing a behind-the-scenes look at its creation and features. While traditional Firecracker SDKs were primarily available in Go, this module brings a simplicity of Python to the table.
Using the SQLExecutor for Data Quality Management: aka One man's love for the...Safe Software
油
The SQLExecutor is one of FMEs most powerful and flexible transformers. Pivvot maintains a robust internal metadata hierarchy used to support ingestion and curation of thousands of external data sources that must be managed for quality before entering our platform. By using the SQLExecutor, Pivvot can efficiently detect problems and perform analysis before data is extracted from our staging environment, removing the need for rollbacks or cycles waisted on a failed job. This presentation will walk through three distinct examples of how Pivvot uses the SQLExecutor to engage its metadata hierarchy and integrate with its Data Quality Management workflows efficiently and within the source postgres database. Spatial Validation Validating spatial prerequisites before entering a production environment. Reference Data Validation - Dynamically validate domain-ed columns across any table and multiple columns per table. Practical De-duplication - Removing identical or near-identical well point locations from two distinct source datasets in the same table.
This slide illustrates a side-by-side comparison between human-written, AI-written, and ambiguous content. It highlights subtle cues that help readers assess authenticity, raising essential questions about the future of communication, trust, and thought leadership in the age of generative AI.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
Improving Data Integrity: Synchronization between EAM and ArcGIS Utility Netw...Safe Software
油
Utilities and water companies play a key role in the creation of clean drinking water. The creation and maintenance of clean drinking water is becoming a critical problem due to pollution and pressure on the environment. A lot of data is necessary to create clean drinking water. For fieldworkers, two types of data are key: Asset data in an asset management system (EAM for example) and Geographic data in a GIS (ArcGIS Utility Network ). Keeping this type of data up to date and in sync is a challenge for many organizations, leading to duplicating data and creating a bulk of extra attributes and data to keep everything in sync. Using FME, it is possible to synchronize Enterprise Asset Management (EAM) data with the ArcGIS Utility Network in real time. Changes (creation, modification, deletion) in ArcGIS Pro are relayed to EAM via FME, and vice versa. This ensures continuous synchronization of both systems without daily bulk updates, minimizes risks, and seamlessly integrates with ArcGIS Utility Network services. This presentation focuses on the use of FME at a Dutch water company, to create a sync between the asset management and GIS.
Artificial Intelligence (AI) is rapidly changing the face of cybersecurity across the globe. In Nepal, the shift is already underway. Vice President of the Information Security Response Team Nepal (npCERT) and Information Security Consultant at One Cover Pvt. Ltd., Sudan Jha, recently presented an in-depth workshop on how AI can strengthen national security and digital defenses.
OpenPOWER Foundation & Open-Source Core InnovationsIBM
油
penPOWER offers a fully open, royalty-free CPU architecture for custom chip design.
It enables both lightweight FPGA cores (like Microwatt) and high-performance processors (like POWER10).
Developers have full access to source code, specs, and tools for end-to-end chip creation.
It supports AI, HPC, cloud, and embedded workloads with proven performance.
Backed by a global community, it fosters innovation, education, and collaboration.
From Manual to Auto Searching- FME in the Driver's SeatSafe Software
油
Finding a specific car online can be a time-consuming task, especially when checking multiple dealer websites. A few years ago, I faced this exact problem while searching for a particular vehicle in New Zealand. The local classified platform, Trade Me (similar to eBay), wasnt yielding any results, so I expanded my search to second-hand dealer sitesonly to realise that periodically checking each one was going to be tedious. Thats when I noticed something interesting: many of these websites used the same platform to manage their inventories. Recognising this, I reverse-engineered the platforms structure and built an FME workspace that automated the search process for me. By integrating API calls and setting up periodic checks, I received real-time email alerts when matching cars were listed. In this presentation, Ill walk through how I used FME to save hours of manual searching by creating a custom car-finding automation system. While FME cant buy a car for youyetit can certainly help you find the one youre after!
Creating Inclusive Digital Learning with AI: A Smarter, Fairer FutureImpelsys Inc.
油
Have you ever struggled to read a tiny label on a medicine box or tried to navigate a confusing website? Now imagine if every learning experience felt that wayevery single day.
For millions of people living with disabilities, poorly designed content isnt just frustrating. Its a barrier to growth. Inclusive learning is about fixing that. And today, AI is helping us build digital learning thats smarter, kinder, and accessible to everyone.
Accessible learning increases engagement, retention, performance, and inclusivity for everyone. Inclusive design is simply better design.
Russia is one of the most aggressive nations when it comes to state coordinated cyberattacksand Ukraine has been at the center of their crosshairs for 3 years. This report, provided the State Service of Special Communications and Information Protection of Ukraine contains an incredible amount of cybersecurity insights, showcasing the coordinated aggressive cyberwarfare campaigns of Russia against Ukraine.
It brings to the forefront that understanding your adversary, especially an aggressive nation state, is important for cyber defense. Knowing their motivations, capabilities, and tactics becomes an advantage when allocating resources for maximum impact.
Intelligence shows Russia is on a cyber rampage, leveraging FSB, SVR, and GRU resources to professionally target Ukraines critical infrastructures, military, and international diplomacy support efforts.
The number of total incidents against Ukraine, originating from Russia, has steadily increased from 1350 in 2021 to 4315 in 2024, but the number of actual critical incidents has been managed down from a high of 1048 in 2022 to a mere 59 in 2024showcasing how the rapid detection and response to cyberattacks has been impacted by Ukraines improved cyber resilience.
Even against a much larger adversary, Ukraine is showcasing outstanding cybersecurity, enabled by strong strategies and sound tactics. There are lessons to learn for any enterprise that could potentially be targeted by aggressive nation states.
Definitely worth the read!
You are not excused! How to avoid security blind spots on the way to productionMichele Leroux Bustamante
油
We live in an ever evolving landscape for cyber threats creating security risk for your production systems. Mitigating these risks requires participation throughout all stages from development through production delivery - and by every role including architects, developers QA and DevOps engineers, product owners and leadership. No one is excused! This session will cover examples of common mistakes or missed opportunities that can lead to vulnerabilities in production - and ways to do better throughout the development lifecycle.
Smarter Aviation Data Management: Lessons from Swedavia Airports and SwecoSafe Software
油
Managing airport and airspace data is no small task, especially when youre expected to deliver it in AIXM format without spending a fortune on specialized tools. But what if there was a smarter, more affordable way?
Join us for a behind-the-scenes look at how Sweco partnered with Swedavia, the Swedish airport operator, to solve this challenge using FME and Esri.
Learn how they built automated workflows to manage periodic updates, merge airspace data, and support data extracts all while meeting strict government reporting requirements to the Civil Aviation Administration of Sweden.
Even better? Swedavia built custom services and applications that use the FME Flow REST API to trigger jobs and retrieve results streamlining tasks like securing the quality of new surveyor data, creating permdelta and baseline representations in the AIS schema, and generating AIXM extracts from their AIS data.
To conclude, FME expert Dean Hintz will walk through a GeoBorders reading workflow and highlight recent enhancements to FMEs AIXM (Aeronautical Information Exchange Model) processing and interpretation capabilities.
Discover how airports like Swedavia are harnessing the power of FME to simplify aviation data management, and how you can too.
2025_06_18 - OpenMetadata Community Meeting.pdfOpenMetadata
油
The community meetup was held Wednesday June 18, 2025 @ 9:00 AM PST.
Catch the next OpenMetadata Community Meetup @ https://www.meetup.com/openmetadata-meetup-group/
In this month's OpenMetadata Community Meetup, "Enforcing Quality & SLAs with OpenMetadata Data Contracts," we covered data contracts, why they matter, and how to implement them in OpenMetadata to increase the quality of your data assets!
Agenda Highlights:
Introducing Data Contracts: An agreement between data producers and consumers
Data Contracts key components: Understanding a contract and its purpose
ィ Writing your first contract: How to create your own contracts in OpenMetadata
An OpenMetadata MCP Server update!
And More!
Connecting Data and Intelligence: The Role of FME in Machine LearningSafe Software
油
In this presentation, we want to explore powerful data integration and preparation for Machine Learning. FME is known for its ability to manipulate and transform geospatial data, connecting diverse data sources into efficient and automated workflows. By integrating FME with Machine Learning techniques, it is possible to transform raw data into valuable insights faster and more accurately, enabling intelligent analysis and data-driven decision making.
Explore the ease of managing Firecracker microVM with the firecracker-python. In this session, I will introduce the basics of Firecracker microVM and demonstrate how this custom SDK facilitates microVM operations easily. We will delve into the design and development process behind the SDK, providing a behind-the-scenes look at its creation and features. While traditional Firecracker SDKs were primarily available in Go, this module brings a simplicity of Python to the table.
Using the SQLExecutor for Data Quality Management: aka One man's love for the...Safe Software
油
The SQLExecutor is one of FMEs most powerful and flexible transformers. Pivvot maintains a robust internal metadata hierarchy used to support ingestion and curation of thousands of external data sources that must be managed for quality before entering our platform. By using the SQLExecutor, Pivvot can efficiently detect problems and perform analysis before data is extracted from our staging environment, removing the need for rollbacks or cycles waisted on a failed job. This presentation will walk through three distinct examples of how Pivvot uses the SQLExecutor to engage its metadata hierarchy and integrate with its Data Quality Management workflows efficiently and within the source postgres database. Spatial Validation Validating spatial prerequisites before entering a production environment. Reference Data Validation - Dynamically validate domain-ed columns across any table and multiple columns per table. Practical De-duplication - Removing identical or near-identical well point locations from two distinct source datasets in the same table.
This slide illustrates a side-by-side comparison between human-written, AI-written, and ambiguous content. It highlights subtle cues that help readers assess authenticity, raising essential questions about the future of communication, trust, and thought leadership in the age of generative AI.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.