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This presentation compares two key digital marketing strategies: SEO (Search Engine Optimization) and PPC (Pay-Per-Click). It outlines the benefits, drawbacks, and costs of each approach, helping businesses decide which strategy aligns with their goals. SEO is ideal for long-term growth, credibility, and sustainable traffic but requires time and continuous effort to see results. PPC delivers immediate visibility and highly targeted campaigns but involves ongoing costs and temporary results. The presentation also explores when to use each strategy and how combining both can lead to increased online visibility and improved ROI. Real-life examples and case studies demonstrate how these strategies work in practice, guiding businesses to make informed decisions based on their specific needs, timelines, and budgets. Read less