Seonthebeach

Jun 19, 2014Download as pptx, pdf

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Alberto Talegón Martín

El documento aborda la importancia de la conversión en marketing digital, comenzando por definir el 'punto G' en la optimización de sitios web. Se enfatiza la necesidad de establecer objetivos claros y medir acciones para mejorar la conversión, utilizando analítica web y A/B testing. Finalmente, se menciona que cada sitio web es único y requiere un enfoque personalizado para optimizar sus conversiones.

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Cuando haces CRO ya no hay STOP! · SEonthebeachNatzir Turrado

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El documento presenta una introducción al concepto de Conversion Rate Optimization (CRO), describiendo las etapas de análisis, metodología y testing que involucra para mejorar las tasas de conversión de sitios web. Se explican conceptos como los principios de la persuasión, el estudio del comportamiento de los usuarios, y se incluyen ejemplos prácticos de tests A/B que han aumentado las conversiones.

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El documento presenta diez funcionalidades clave de Google Tag Manager (GTM) para optimizar la analítica web y la gestión de etiquetas. Se destacan implementaciones técnicas que permiten a los usuarios manipular el DOM, crear etiquetas personalizadas, y realizar seguimiento de campañas tanto internas como externas sin depender completamente del soporte de IT. También se abordan aspectos como el seguimiento de usuarios, alertas automatizadas, y la realización de pruebas A/B desde la plataforma para mejorar la conversión.

Seo basado en Analítica webIñaki Huerta (ikhuerta)

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10 conceptos clave con los que dominar cualquier negocio - Analítica web en ...Iñaki Huerta (ikhuerta)

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El documento aborda conceptos clave sobre analítica web, destacando la importancia de medir y entender el comportamiento de los usuarios a través de diferentes métricas y objetivos de negocio. Se enfatiza la necesidad de diferenciar entre métricas 'vanity' y 'accionables', así como la relevancia de la microsegmentación por dispositivos y canales. Además, se discute cómo una correcta configuración y análisis de datos puede llevar a decisiones informadas para mejorar la conversión y el rendimiento de un sitio web.

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The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.

AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

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Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.

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