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The document discusses consumer and business buying behaviors. It covers the key aspects that influence both types of buying behaviors, including the environment, various decision-making processes, and the final response. For consumers, it outlines the 4Ps of marketing (product, price, place, promotion) and other personal/economic/technological/cultural factors that impact decisions. It also explains the black box model of consumer decision making. For businesses, it describes the buying center which includes various roles, the 4Ps, and other competitive/economic/technological factors considered.Read less