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Editor's Notes

1. Bit of history/Harvey MilkOrganization with a great problem to have. We are known world round.We started a global movement of LGBT choral groups.Here is the challenge. As the Social Media Director for the world’s first LGBT Chorus, we want to assume the mantle of leadership when it comes to Social Media for the 200+ other GALA Choruses around the world.Which brings us to our participation here, and our choice to do a Listening Experiment.
2. This is kind of how we felt in the beginning. But we had faith and knew we could do it The first part was to establish objectives, and we set high expectations. We see listening as a form of data mining or intelligence gathering, and knowledge is power. Synthesized correctly, things we hear while listening can affect all parts of the organization.
3. Discover where our ticket buyers live on Social Media – we didn’t really know, and if we can’t find them, we can’t talk to themHear what they are saying about LGBT music and issues – by our nature we are involved in equal rights battles. Every time we step on stage, we make a political statement, and there are people in the world who fight vehemently against what we do and who we are. It’s imperative our ear is to the ground not just in music, but LGBT issuesLook for trends in GALA Chorus performances – adapt/adopt/innovateEstablish Social Media Best Practices – assume Mantle of Leadership within GALA, it is what we do/live in SF, etc.Help to prove value of Social Media to SFGMC Leadership – this speaks for itself.
4. Split tasks amongst content experts w/i our membership. We want to take advantage of our large membership and their detailed skill sets. We found Twitter experts, etc. and set them loose on their different technologies.follow/join/blog as many GALA organizations/choral organizations as possible. We had been very lax in friending following the many other GALA Choruseschange concert policy to foster audience interaction; we asked our audiences to film and record numbers in the concert hall, which was unexpected, and asked them to post to our Twitter live feed, establishing two way communication.ask our SuperFans to be Brand Ambassadors in order to reach new audience; asking “Celebrity” Friends of the Chorus with more than 5,000 friends to post out Facebook fan page to their page, asking all their friends to “Fan” us. Examples include Miss TrannyShackPollo del Mar, District Supervisor Bevan Dufty and NCLR’s Kate KendellPartner with other local Arts organizations’ Social Media teams – SF Girls Chorususe of Google, FB, Twitter other analytics, follow/take part in relevant political discourse/events. We were asked to sing at so many Prop 98 events. We always have been involved in civic issues ion SF.
5. Increasing # of Facebook fans by 20%, increase Twitter followers by 100%, move from monologue to dialogue with our on line audiences pre and post show, ability to deliver concise Social Media reports to GGPA, Inc. leadership, number of #RTs from Twitter site,use FB analyticsSaw many choruses were doing “Divas” or “Opera” based shows, which we have done before. However we saw interesting things in LA, like a “Free 2 Be You and Me” show, which gets our creative juices goingTaking pictures from stage, posting them on out FB pager and having our audience tag them.
6. Pay better attention to the Mom test, Bleeding edge v.s cutting edgeI still need convincing from someone Twitter is worth the effort. A twitter parade? Really?Spend more time on new applications/horizontally integrated.Concentrate on getting membership more motivate to use posted tools.
7. We have just started to tap the power of Social Networking
8. Loved your engaging presentation and slidesGOALS for the next year:ANALYTICSSTANDARDS MANUAL/SUCCESSION PLANNINGTAKE THE LEAD IN FORMING GALA SOCIAL MEDIA WORKING GROUP