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Approaching International Marketing
19 April 2013
What well cover
 Some basic truths
 Define your URL strategy
 Go local
 Break out the passport
Some basic truths
 International can mean many things and isnt right for everyone
 Can present a big opportunity, and a big expense
Define your URL strategy
 Which URLs to buy, to protect your brand, to futureproof your
business plans and choose which to trade on
generic Top Level Domains (TLDs)
.com, .net, .org, .info
country code TLDs
.fr, .de, .co.uk, .com.au, .cn
Go local
 Branding
Go local - branding
Go local
 Branding
 Segmentation
Go local - segmentation
Content
 Make life easy
and avoid prices
 Consider local
calendar
Go local
 Branding
 Segmentation
 Language
Go local - language
Go local
 Branding
 Segmentation
 Language
 Public Relations
Go local - PR
InStyle Magazine
US edition
April 2013
Go local
 Branding
 Segmentation
 Language
 Public Relations
 Social Media
Go local - social
Go local - social
Go local - social
 Register your URLs,
including social footprints
 Set your goals and define
your strategy
 Consider partners
 Execute
Break out your passport
Sheer luxe international marketing
Merci Danke Grazie
Gabrielle Hase
Soleberry Advisory, Ltd.
@SoleberryLtd
gabrielle@soleberry.com

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Sheer luxe international marketing

Editor's Notes

  • #4: What does it mean for your business? What is the model and what is the opportunity (and opportunity cost)?ASOS last quarter results intl 59% of businessCathKidston has almost 50 stores across asia and has stated that inernational is its key strategic focus for this yearBoden 15% of sales from Continentialeurope, 30% from US