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Sheer luxe international marketing

G
GabrielleHase

The document discusses approaching international marketing and provides tips in several areas. It recommends defining a URL strategy to protect brands across generic and country-specific domains. It also stresses the importance of localizing branding, segmentation, language, public relations, and social media strategies in other countries. Finally, it suggests establishing goals and partnerships before executing international marketing plans.

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Approaching International Marketing 19 April 2013
What well cover Some basic truths Define your URL strategy Go local Break out the passport
Some basic truths International can mean many things and isnt right for everyone Can present a big opportunity, and a big expense
Define your URL strategy Which URLs to buy, to protect your brand, to futureproof your business plans and choose which to trade on generic Top Level Domains (TLDs) .com, .net, .org, .info country code TLDs .fr, .de, .co.uk, .com.au, .cn
Go local Branding
Go local - branding
Go local Branding Segmentation
Go local - segmentation
Content Make life easy and avoid prices Consider local calendar
Go local Branding Segmentation Language
Go local - language
Go local Branding Segmentation Language Public Relations
Go local - PR InStyle Magazine US edition April 2013
Go local Branding Segmentation Language Public Relations Social Media
Go local - social
Go local - social
Go local - social
Register your URLs, including social footprints Set your goals and define your strategy Consider partners Execute Break out your passport
Sheer luxe international marketing
Merci Danke Grazie Gabrielle Hase Soleberry Advisory, Ltd. @SoleberryLtd gabrielle@soleberry.com

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Sheer luxe international marketing

Editor's Notes

  • #4: What does it mean for your business? What is the model and what is the opportunity (and opportunity cost)?ASOS last quarter results intl 59% of businessCathKidston has almost 50 stores across asia and has stated that inernational is its key strategic focus for this yearBoden 15% of sales from Continentialeurope, 30% from US