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SIG-Glocalization#3-1

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Kenji Ono
Kenji Ono

The document discusses various topics related to video game localization. It describes Bioware's localization of large role-playing games like Mass Effect which involved translating hundreds of thousands of words. It also discusses Electronic Arts' use of on-the-fly player messaging and localization standards at Sony Online Entertainment. Additional sections cover localization for new markets like Spain and Asia and localization methods for Japanese games. A case study examines Sony Computer Entertainment's localization of the Buzz! trivia game franchise.

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Windward Japan
?? Localizing large RPGs (Bioware) ?? Standardizing the Localization Process (SOE)→ ?? On the fly Player Messaging (EA & Lingoona) ?? New Distribution, New Marketing, new Localization (THQ) ?? Localizing for the Spanish Speaking Community (Pink Noise & Wordlab)
?? Make your games appealing to the Asian Market(SCEK, EAK) ?? Advanced Localization Methods for Japanese Games (SCE, Capcom, Game Arts) ?? A case study: Buzz Localization (SCE) ?? Game Market Graphs
Localizing large RPGs (Bioware) ?? Mass Effect 300,000 – 25,000 ?? Mass Effect2 450,000 – 30,000 ?? ?? ?? ?? ??
SF
Localizing large RPGs (Bioware)
Localizing large RPGs (Bioware)
Localizing large RPGs (Bioware)
Localizing large RPGs (Bioware)
Localizing large RPGs (Bioware) ?? ?? ?? ?? ?? Patch ??
On the fly Player Messaging (EA & Lingoona) ?? ?? Metadata ??
?? <article + monster + 's > <action> hits you for <damage + point / points of damage
New Distribution, New Marketing, new Localization (THQ) ?? Virtual localization studio
?? → ?? ?? ?? ?? ― ?? ― ?? ―
Localizing for the Spanish Speaking Community (Pink Noise & Wordlab) ?? ?? ?? ?? ?? ?? Quiero coger esos conejos. ?? ??
Make your games appealing to the ?? Asian Market(SCEK, EAK)
?? ?? IP ?? Free to play ?? ?? ?? ?? ?? ?? ?? 1.5 ?? ??
Advanced Localization Methods for Japanese Games ?? ?? ?? ??
A case study: Buzz Localization (SCE) BUZZ! ?? BUZZ! →SCEE ?? ?? ?? ?? ?? Yes / No ?? Yes / No ??
A case study: Buzz Localization (SCE) BUZZ! 3
A case study: Buzz Localization (SCE) BUZZ!
A case study: Buzz Localization (SCE) BUZZ!

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SIG-Glocalization#3-1

  • 2. ?? Localizing large RPGs (Bioware) ?? Standardizing the Localization Process (SOE)→ ?? On the fly Player Messaging (EA & Lingoona) ?? New Distribution, New Marketing, new Localization (THQ) ?? Localizing for the Spanish Speaking Community (Pink Noise & Wordlab)
  • 3. ?? Make your games appealing to the Asian Market(SCEK, EAK) ?? Advanced Localization Methods for Japanese Games (SCE, Capcom, Game Arts) ?? A case study: Buzz Localization (SCE) ?? Game Market Graphs
  • 4. Localizing large RPGs (Bioware) ?? Mass Effect 300,000 – 25,000 ?? Mass Effect2 450,000 – 30,000 ?? ?? ?? ?? ??
  • 5. SF
  • 10. Localizing large RPGs (Bioware) ?? ?? ?? ?? ?? Patch ??
  • 11. On the fly Player Messaging (EA & Lingoona) ?? ?? Metadata ??
  • 12. ?? <article + monster + 's > <action> hits you for <damage + point / points of damage
  • 13. New Distribution, New Marketing, new Localization (THQ) ?? Virtual localization studio
  • 14. ?? → ?? ?? ?? ?? ― ?? ― ?? ―
  • 15. Localizing for the Spanish Speaking Community (Pink Noise & Wordlab) ?? ?? ?? ?? ?? ?? Quiero coger esos conejos. ?? ??
  • 16. Make your games appealing to the ?? Asian Market(SCEK, EAK)
  • 17. ?? ?? IP ?? Free to play ?? ?? ?? ?? ?? ?? ?? 1.5 ?? ??
  • 18. Advanced Localization Methods for Japanese Games ?? ?? ?? ??
  • 19. A case study: Buzz Localization (SCE) BUZZ! ?? BUZZ! →SCEE ?? ?? ?? ?? ?? Yes / No ?? Yes / No ??
  • 20. A case study: Buzz Localization (SCE) BUZZ! 3
  • 21. A case study: Buzz Localization (SCE) BUZZ!
  • 22. A case study: Buzz Localization (SCE) BUZZ!