Skicker
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Team: Triin Kook, Estonia Helena Veidenbaum, Estonia Kirill Andreitšuk, Estonia Guillaume Speurt, France Samy Libsig, France Janno Nõu, Estonia
Skicker
- 2. Triin Helena Janno Samy Guillaume Kirill
- 6. Insight - Push scooters are popular among school kids - Faster than walking - Small and easy to carry around - You can take it with you anywhere: school, shopping centers, buses - No substitute for winter
- 11. Opportunity space Potential market: 3 million to 11 million children Northerm America Alpes countries Scandinavia and Baltics Russia Areas covered with snow - Winter 2011 Penguins
- 12. User group - Pre-teenagers from 7 to 14 years old - Feeling independent - They need to move around and want to be autonomous - Freedom of movement - They already use push scooter, but not in winter
- 13. - Faster than walking and it makes them look cool - Allows them to make tricks - Socially influenced - mass effect - Strong decision power in the family - Important purchasing power (via parents)
- 14. with friends who ride something else anyone who is around alone 4% 11% 9% 23% with few friends 53% in bigger group of friends
- 15. Spending on pushbike < 100 € 14% 100 - 200 € 30% > 400 € 12% 301 - 400 € 20% 201 - 300 € 24%
- 16. Kids spending on average: 250 eur Average user age: 12 years
- 17. Flipping ski on the side
- 19. Double push scooter (L)
- 21. Folding wheels
- 22. Testing ideas