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1. A study analyzed how 100 print and online news readers engaged with news content. It found that online readers read more - on average 77% - of the stories they chose compared to 62% for broadsheet and 57% for tabloid print readers. 2. Alternative story forms like Q&As and timelines attracted more attention than traditional texts, rising to 15% more attention on average and 30% more for broadsheet formats. 3. In print, large headlines and photographs received more attention than smaller versions, while online readers were drawn more to navigation tools and story previews. Color photographs especially captured more attention in broadsheet print.