3 Mistakes Every Speaker Makes On Their Website

Mar 21, 20151 like193 views

AudienceTeam.com

AudienceTeam shares the 3 most common mistakes that professional speakers make when they create their website.

AudienceTeam
3Mistakes Every Professional Speaker
Makes On Their Website

Professional speakers’ websites
make the same mistakes
AudienceTeam.com
over,
and over,
and over again.

AudienceTeam
You organized your website around you
#1

Organize your website around
your customer, not yourself.
AudienceTeam.com
(even though you’re the “product”)

For most speakers,
the customers are:
AudienceTeam.com
1. People who
hire speakers

For most speakers,
the buyers are:
AudienceTeam.com
2. People who
buy your materials

Stop trying to sell yourself. Instead,
make it easy to buy from you.
AudienceTeam.com
(you’re the “product”)

AudienceTeam
#2You want the Customer to do all the work

The customer has lots of options
and too much to do.
AudienceTeam.com

Most speakers:
AudienceTeam.com
1. Don’t write sales
copy to address the
buyer’s wants & fears

Most speakers:
AudienceTeam.com
2. “Throw up” on
the webpage, with
too many videos
& testimonials

Making the customer do all the work
says you’re the discount product.
AudienceTeam.com
(It’s fast food vs a sit-down restaurant)

Package and simplify to show that
you understand what she wants, or
wants to avoid.
AudienceTeam.com
(like picking the wrong speaker and losing her job)

AudienceTeam
You’re showing off your failures
#3

Get rid of all the content that
isn’t current or valid.
AudienceTeam.com

This means:
AudienceTeam.com
1. Remove pages,
products, videos, or
descriptions for
speeches you don’t
want to do anymore.

This means:
AudienceTeam.com
2. Kill your blog. If you
aren’t writing and
posting at least once a
month. Neglected
blogs highlight that you
start but don’t ?nish.

95% of speakers should kill their
blog right now.
AudienceTeam.com

AudienceTeam
Stop showing off your failures
Stop making the Customer do all the work
Stop organizing your website around you
dean@audienceteam.com

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3 Mistakes Every Speaker Makes On Their Website

1. AudienceTeam 3Mistakes Every Professional Speaker Makes On Their Website

2. Professional speakers’ websites make the same mistakes AudienceTeam.com over, and over, and over again.

3. AudienceTeam You organized your website around you #1

4. Organize your website around your customer, not yourself. AudienceTeam.com (even though you’re the “product”)

5. For most speakers, the customers are: AudienceTeam.com 1. People who hire speakers

6. For most speakers, the buyers are: AudienceTeam.com 2. People who buy your materials

7. Stop trying to sell yourself. Instead, make it easy to buy from you. AudienceTeam.com (you’re the “product”)

8. AudienceTeam #2You want the Customer to do all the work

9. The customer has lots of options and too much to do. AudienceTeam.com

10. Most speakers: AudienceTeam.com 1. Don’t write sales copy to address the buyer’s wants & fears

11. Most speakers: AudienceTeam.com 2. “Throw up” on the webpage, with too many videos & testimonials

12. Making the customer do all the work says you’re the discount product. AudienceTeam.com (It’s fast food vs a sit-down restaurant)

13. Package and simplify to show that you understand what she wants, or wants to avoid. AudienceTeam.com (like picking the wrong speaker and losing her job)

14. AudienceTeam You’re showing off your failures #3

15. Get rid of all the content that isn’t current or valid. AudienceTeam.com

16. This means: AudienceTeam.com 1. Remove pages, products, videos, or descriptions for speeches you don’t want to do anymore.

17. This means: AudienceTeam.com 2. Kill your blog. If you aren’t writing and posting at least once a month. Neglected blogs highlight that you start but don’t ?nish.

18. 95% of speakers should kill their blog right now. AudienceTeam.com

19. AudienceTeam Stop showing off your failures Stop making the Customer do all the work Stop organizing your website around you dean@audienceteam.com

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3 Mistakes Every Speaker Makes On Their Website

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