3 Mistakes Every Speaker Makes On Their Website
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AudienceTeam shares the 3 most common mistakes that professional speakers make when they create their website.
3 Mistakes Every Speaker Makes On Their Website
- 1. AudienceTeam 3Mistakes Every Professional Speaker Makes On Their Website
- 2. Professional speakers¨ websites make the same mistakes AudienceTeam.com over, and over, and over again.
- 3. AudienceTeam You organized your website around you #1
- 4. Organize your website around your customer, not yourself. AudienceTeam.com (even though you¨re the ＾product￣)
- 5. For most speakers, the customers are: AudienceTeam.com 1. People who hire speakers
- 6. For most speakers, the buyers are: AudienceTeam.com 2. People who buy your materials
- 7. Stop trying to sell yourself. Instead, make it easy to buy from you. AudienceTeam.com (you¨re the ＾product￣)
- 8. AudienceTeam #2You want the Customer to do all the work
- 9. The customer has lots of options and too much to do. AudienceTeam.com
- 10. Most speakers: AudienceTeam.com 1. Don¨t write sales copy to address the buyer¨s wants & fears
- 11. Most speakers: AudienceTeam.com 2. ＾Throw up￣ on the webpage, with too many videos & testimonials
- 12. Making the customer do all the work says you¨re the discount product. AudienceTeam.com (It¨s fast food vs a sit-down restaurant)
- 13. Package and simplify to show that you understand what she wants, or wants to avoid. AudienceTeam.com (like picking the wrong speaker and losing her job)
- 14. AudienceTeam You¨re showing off your failures #3
- 15. Get rid of all the content that isn¨t current or valid. AudienceTeam.com
- 16. This means: AudienceTeam.com 1. Remove pages, products, videos, or descriptions for speeches you don¨t want to do anymore.
- 17. This means: AudienceTeam.com 2. Kill your blog. If you aren¨t writing and posting at least once a month. Neglected blogs highlight that you start but don¨t ?nish.
- 18. 95% of speakers should kill their blog right now. AudienceTeam.com
- 19. AudienceTeam Stop showing off your failures Stop making the Customer do all the work Stop organizing your website around you dean@audienceteam.com