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This document provides social media dos and don'ts for brands. It advises to focus on engagement with your audience by exciting them and solving their problems rather than chasing likes and followers. Select the right platforms for your audience and post meaningful content by listening first then contributing to discussions. Stay away from political, religious, or annoying topics that could damage your brand. The goal is to thoughtfully interact in a human way that helps your audience rather than gambling with your brand's reputation.Read less