Social media for small business
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The document discusses internet marketing strategies and social media marketing. It provides information on setting up profiles and pages on various social media platforms like Facebook, Twitter, LinkedIn, and using them to engage customers and drive traffic to a website. It also discusses tracking and measuring the results of social media marketing efforts. The document is copyrighted and provided by an internet marketing solutions company.
Social media for small business
- 1. Internet Marketing That 安看姻一壊
- 2. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Services Expert Internet Marketing Strategy Email Campaigns Social Media Marketing & Policy Search Engine Optimization Blog Development Multimedia - YouTube videos - Podcasts - CDs/DVDs - Online training tools Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 3. Internet Marketing Solutions Internet Marketing That 安看姻一壊 What do you think of when you hear social media? Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 4. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 5. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Each network dynamic is different. You dont have to be everywhere! Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 6. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Start a Blog Quick, easy addition of new content Builds awareness and trust Helps with search rank Perceived expert Share tips, resources, insights, trends, tools Create on Wordpress Include links to website Include links to Social Media Add an RSS feed to allow subscribes Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 7. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Start a Blog Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 8. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Get a Share Badge! Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 9. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Understanding Facebook Social platform of about 450 million users About building relationships Find new customers Build awareness B2C Event promotion - Event App Pages Preferred for organizations Create a vanity URL View Insights - very valuable information Updates are shown on fans newsfeeds Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 10. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Fan Page on Facebook Logo /Visual Identity Vanity URL Wall Photos Events People who Like the page Additional Applications Access to insights Discussions Poll Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 11. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Insights on Facebook ≒ !"#$%&$'(#$)#*'$&#+',-#$ ≒ ./0#*$1%,$/"&%-2+3%"$+)%,'$$ 4"'#-+53%"*$ 6+7#$0/#8#-*$$ 9#2%7-+6(/5*$%&$'(%*#$'(+'$:/;#$'(#$6+7#$ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 12. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Facebook Ads Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 13. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Twitter ≒ !"#$%&'#(')'&%)*+,-%' #./0&-),0.'.%1"0&2'30"%&%4' 56'3%03*%'' ≒ 7*(0'&%/%&&%4'10')(')'-#8&0+ 5*099#.9'(#1%' ≒ :.'1;%'<&(1'=>)&1%&'0/'?@A@B'C' 5#**#0.'1"%%1('3%&'=>)&1%&'"%&%' 30(1%4D' ≒ :.'E)&8;'?@A@B'!"#$%&';)(' &%80&4%4')'ABF@@'3%&'8%.1' 9&0"1;'#.'1;%'.>-5%&'0/' &%9#(1%&%4'>(%&(' Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 14. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Twitter Friendly, conversational Micro-blogging tool Build opt-in list Gives a business personality and a voice Great lead development tool Use it to share news about business Connect with media Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 15. Internet Marketing Solutions Internet Marketing That 安看姻一壊 LinkedIn Business-oriented networking site Great way to reach self-employed Stay in touch with connections Network with business alliances Search great lead development Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 16. Internet Marketing Solutions Internet Marketing That 安看姻一壊 LinkedIn Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 17. Internet Marketing Solutions Internet Marketing That 安看姻一壊 LinkedIn - Personal Profile ≒ !""#$#%&''$()# ≒ *+,-(.-/0-%# ≒ *"&0$12/# ≒ 34252%# ≒ 65$5&%## ≒ 7./8#.5#52#59.:-(# ≒ ;(2&,%<(-02''-/"$12/%# Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 18. Internet Marketing Solutions Internet Marketing That 安看姻一壊 LinkedIn - Company Profile ≒ !"#$%&'()%#*( ≒ +#%,-(."#%,&(( ≒ /*01,2*(( ≒ .*134,$5"&( ≒ 6&78124'(( ≒ )"9(":(+#$-"'**1( ≒ ;'$*(( ≒ !"8&24'( Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 19. Internet Marketing Solutions Internet Marketing That 安看姻一壊 LinkedIn - Company Profile Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 20. Internet Marketing Solutions Internet Marketing That 安看姻一壊 LinkedIn - Other Benefits ≒ !"#$%&"#'()*+,-.' ≒ !"#$%&'()*'+,$&-.' /*"#'&"0%)%#1'()*+,-' /#$-&$'-0'()' 23,.4455567"#$%&"#68*94:)*+,-;")%81*)<' 123*45566678"09$)"07%:;5)"#$%&-)*5' =)%>1%'()*+,-' <-='3$#'%8"%9':#'";3#$**":0*';:)$8' ?*+'8>#'8)%>1%'@+A:)*+,-' >-#?$&'*3$%"@%'-A)"$0%$'B='8:%-C:05D:B'EA%C:05 ≒ !"#$%&"#'BC%#1-.' "0)A*&#=5?$0)$#' =)%>1%'%C%#1-' =+-1*9"D%'%C%#1'1<,%4$%<5*)&-452*'-2*+7&' ≒ F:#$'"0E:#;-C:0'-B:A&'G"09$)"04' >3%#&' 1234558$-#078"09$)"07%:;5' E77*5'F@GH-' Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 21. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Other Social Media Owned by Yahoo with strong & active user base Social photo-sharing network Strengthens search optimization of website Upload quality photos of your listings Can be embedded within web, blog Add Flickr badge on web, blog, newsletter Find & join appropriate groups and share your photos Set up on Ping.fm Use your web site address as your Flickr screen name Assign your website address as a tag on each uploaded photo (SEO!) Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 22. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Other Social Media ≒ !"#$%&'$%()&*)$&$+(),-#,$ .(&'/)/$%0&'')1$2"($3"#($ %",+&'3$ ≒ 4-/)"5$%&'$.)$),.)//)/$6-*0-'$ 6).5-*)7.1"871-'9)/$*"$2&%).""9$ ≒ :(";-/)5$3"#$-'5-80*5$ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 23. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Other Social Media ≒ !"#$#%&'()%*+,)-./#%&+'%,+!01+ 2)$(%3+$4&#+ ≒ 52'"#+!"#$#%&'()%$+64&2+#'$#+ ≒ 57%-2+'.,4)+64&2+8"#$#%&'()%$+ ≒ 9/:#,+64&24%+6:#$4&#$;:<)3$+ ≒ =4%>+&)+)&2#"+$)-4'<+/#,4'+&))<$+ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 24. Internet Marketing Solutions Internet Marketing That 安看姻一壊 What and How To Measure Results - Activity Measuring activity allows you to measure: Visitor traffic Returning visitors Video views Time spent on your site Number of program registrants Revenue received Demographic data Facebook fans Twitter followers Google analytics Compete also provides free relevant data Measure search rankings - social media powerful driver
- 25. Internet Marketing Solutions Internet Marketing That 安看姻一壊 What and How To Measure Results - Participation Web & Blog traffic Are People seeing AND sharing it with others? Are they linking to you or sharing your content Bookmarking it on delicious or digg? Are they tweeting, commenting or blogging about it? Tools like Socialmeter scans the major social websites to analyze a webpage's social popularity Add a Share badge to all you do!
- 26. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Remember to integrate! Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 27. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Connect and Automate Publish and repurpose using social media tools Allows you to monitor several social sites at once Monitor tags or keywords Monitor any mention of your name or business Maintain multiple accounts Set up Hootsuite & integrate with Ping.fm Tweetdeck is another app that allows you to publish 1x Nutshell mail brings summary of social network updates in an email Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 28. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 29. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Blog feeds to all media Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 30. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 31. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Dashboard Reporting Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 32. Internet Marketing Solutions Internet Marketing That 安看姻一壊 How are other businesses social media marketing? Blogging Tweeting Facebook Fan pages Facebook ads Posting video - SEO! LinkedIn Q&A - network updates Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 33. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Driving Web Traffic Build links using business directories - Google Business, Yahoo, Yelp Build pages on Amazon & ebay if B2C - will show up quickly Build a branded Social Media presence Launch an eNewsletter Start a blog Send out press releases Put as much out there as possible - search engines index: Web -足 Blogs -足 LinkedIn -足 Facebook Fan pgs. -足 Press Releases -足 Newsle;ers -足 Photos Include a CALL-TO-ACTION on everything - increases engagement & sales
- 34. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Resources Twitip.com - Twitter tips Share badge - http://tellafriend.socialtwist.com/?fh lazyfeed - feeds by topic WPBest.com - wordpress web themes to download tweetadder - finding followers - great tool! twello socialoomph.com - automatic direct messages ping.fm twiiterfeed - feed blog to twitter, fb, etc. tweetdeck HootSuite 際際滷Share - upload presentations SocialMarker Twiggit Ping.FM PRlog.org - press release distribution Freepressrelease.com -press release distribution 1888release.com - press release distribution ezinearticles.com - article submission technorati.com - blog submission Press Release & Article resources google alerts - monitor anything Google.com/local - add your business! tubemogul - distribute videos
- 35. Internet Marketing Solutions Internet Marketing That 安看姻一壊 An Integrated Online Presence
- 36. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Develop a Social Media Marketing Presence Our Social Media services help to drive a steady stream of qualified leads We create a social media strategy Set up branded social media presence Connect it all together Provide online outreach training Track and measure Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 37. Internet Marketing Solutions Internet Marketing That 安看姻一壊 An Integrated Online Presence
- 38. Internet Marketing Solutions Internet Marketing That 安看姻一壊 An Integrated Online Presence $697
- 39. Internet Marketing Solutions Internet Marketing That 安看姻一壊 An Integrated Online Presence $697
- 40. Internet Marketing Solutions Internet Marketing That 安看姻一壊 Services Expert Internet Marketing Strategy Email Campaigns Social Media Marketing & Policy Search Engine Optimization Blog Development Multimedia - YouTube videos - Podcasts - CDs/DVDs - Online training tools Copyright 2010 Cogo Interactive, LLC All Rights Reserved
- 41. Internet Marketing That 安看姻一壊 www.cogoresults.com facebook.com/cogoresults peg@cogoresults.com linkedin.com/pegmcdermott www.thecogoblog.com @cogomojo 703.885.8406 twitter.com/cogomojo