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Social Media
 Job Hunting and
Personal Branding


              Tom Laine
              Skype: tomlaine
              Email: tom.laine@somehow.fi
              Mob. +358 400 296 196
? Serial entrepreneur and social media specialist
? Recruitment industry background
   ? Templeton & Partners UK, IT Recruiter
   ? Huntress Search UK, Senior Consultant
   ? Executive Net UK/FIN, Principal Consultant
   ? ElanIT Resource/Manpower Group, Nordic Resource Mngmt
   ? BI-IT Solutions/VMP Group Finland, CEO
? Social media recruitment since 2004- (1999- )




                     Who am I?
?Why Social Media?
?Facebook & Twitter
?Other social media and web tools to support job hunting
?LinkedIn introduction
?LinkedIn Live




                         Agenda
Why Social Media?
Social media job hunting 8.5.2012
Time vs. cost

Total cost of hire?    Passive candidates


                              Volume



Employer branding        Free vs. expensive

     'War of talent'
The power of social media job advertising in numbers
?”Holy trinity”
? LinkedIn
  ? World's largest CV database
  ? 380.000 Finns, 150 milj. In total
?Facebook
  ? >2,0 mill. Finns can't be wrong...
? Twitter
  ? Where would you want to drive traffic?




        The Social Media Trinity
Twitter, Facebook,...
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Societe Generale – candidates
Societe Generale –
Global HR social media ecosystem
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Futurice – a picture worth a 1000 words?
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Intel - Facebook & YouTube
Intel - vKontake (RUS)
Social media recruitment is a global phenomena
Social media job hunting 8.5.2012
Nice, but what else?
Google-advertising
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Pepsico career application
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Identified
Graduateland
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
Klok – recruiting via blog
Social media job hunting 8.5.2012
Pinterest -
Infografic job ads
Social media job hunting 8.5.2012
Bubbling under...
Google Plus updates
Google Plus photos
Google Plus corp profiles
LinkedIn
Social media job hunting 8.5.2012
Social media job hunting 8.5.2012
LinkedIn Apply-button
Tom Laine

Mob. +358 400 296 196

Skype: tomlaine

Email: tom.laine@somehow.fi, tom.laine@multisolution.fi



LinkedIn http://www.linkedin.com/in/tomlaine

Twitter @lainetom

Facebook http://www.facebook.com/lainetom

Google+ http://gplus.to/tomlaine




                                          Contact!

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Social media job hunting 8.5.2012