The document discusses social media marketing for healthcare organizations. It provides statistics on social media presence and accounts for major hospitals in the United States and India. Specifically, it notes that only 20 of over 40 analyzed Indian hospitals have an active social media presence. The top 5 hospitals for social media are identified as Apollo Hospitals, Fortis Healthcare, Kokilaben Hospital, NU Hospital, and Wockhardt Hospital. The document outlines how hospitals can use social media for customer service, community outreach, patient education, public relations, and crisis communications. It proposes helping healthcare organizations manage their social media campaigns with a strategy of treating audiences well, spreading ideas and motivation visually, and cultivating healthy relationships.
4. It鈥檚 a
conversation
, Not a
lecture.
It鈥檚 a
extension of
everyday
interaction.
It鈥檚 a group
driven, not
top down.
It鈥檚 a
messy,
disorganised
& hard to
control.
It鈥檚 a tool,
not an end
point.
But most of
all鈥�
What is Social Media ?
6. 鈥� In United States of America Total No of States: 50
鈥� No of Hospitals: 1594
鈥� Source: http://socialmedia.mayoclinic.org/hcsml-grid/
Let鈥檚 analyse
7. Sales
youtube Facebook Twitter LinkedIn 4Square Blog
Social Media Account
Details
You Tube 721
Facebook 1305
Twitter 1014
LinkedIn 656
4Square 1080
Blog 215
8. 鈥� Social Media in Indian Healthcare Industry- A
2015 Report.
鈥� Indian Healthcare on Social Media 鈥� Amazing
possibilities, Inspiring Journey.
鈥� We have a report of 40 Hospitals data regarding
Social Media.
In INDIA
9. 鈥� Only 20 of the above considered have an active social media
presence in one or more platforms.
10. Apollo Hospitals. Fortis Healthcare
Kokilaben
Hospital
NU Hospital.
Wockhardt Hospital.
Top 5 Hospitals in Social Media
15. 鈥� Customer Service.
飩� Contact point for Customers, catch Problems early
鈥� Community Outreach
飩� The people in the Physical community are on these sites.
鈥� Patient Education
飩� Natural Extension of efforts to reach and Teach
鈥� Public Relations
飩� The media is there looking for stories and sources.
鈥� Crisis Communications
飩� Take control of the message, and keep the community updated in real-time.
How can a hospital use Social Media?
16. We鈥檙e Here To Help You Manage Your Social Media
Campaign
Let鈥檚 do It
20. 鈥� Treating the audience as King.
鈥� spread Ideas and Motivate People.
鈥� Help them see What you are saying.
鈥� There is a difference between verbal and visual.
鈥� We practise design not decoration.
鈥� Cultivate Healthy Relationships.