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By:
Kalluri Vinay Reddy
MS SE
VITCC Android Club Digital Wing
Social Media Marketing
Information Technology for HealthCare
Social media marketing
It鈥檚 a
conversation
, Not a
lecture.
It鈥檚 a
extension of
everyday
interaction.
It鈥檚 a group
driven, not
top down.
It鈥檚 a
messy,
disorganised
& hard to
control.
It鈥檚 a tool,
not an end
point.
But most of
all鈥�
What is Social Media ?
It鈥檚 a bunch
of Web Sites
with very
Silly Names
鈥� In United States of America Total No of States: 50
鈥� No of Hospitals: 1594
鈥� Source: http://socialmedia.mayoclinic.org/hcsml-grid/
Let鈥檚 analyse
Sales
youtube Facebook Twitter LinkedIn 4Square Blog
Social Media Account
Details
You Tube 721
Facebook 1305
Twitter 1014
LinkedIn 656
4Square 1080
Blog 215
鈥� Social Media in Indian Healthcare Industry- A
2015 Report.
鈥� Indian Healthcare on Social Media 鈥� Amazing
possibilities, Inspiring Journey.
鈥� We have a report of 40 Hospitals data regarding
Social Media.
In INDIA
鈥� Only 20 of the above considered have an active social media
presence in one or more platforms.
Apollo Hospitals. Fortis Healthcare
Kokilaben
Hospital
NU Hospital.
Wockhardt Hospital.
Top 5 Hospitals in Social Media
Top 20
Social media marketing
Social media marketing
Social media marketing
鈥� Customer Service.
飩� Contact point for Customers, catch Problems early
鈥� Community Outreach
飩� The people in the Physical community are on these sites.
鈥� Patient Education
飩� Natural Extension of efforts to reach and Teach
鈥� Public Relations
飩� The media is there looking for stories and sources.
鈥� Crisis Communications
飩� Take control of the message, and keep the community updated in real-time.
How can a hospital use Social Media?
We鈥檙e Here To Help You Manage Your Social Media
Campaign
Let鈥檚 do It
Why only those Social Media sites?
Social media marketing
Our Strategy.
鈥� Treating the audience as King.
鈥� spread Ideas and Motivate People.
鈥� Help them see What you are saying.
鈥� There is a difference between verbal and visual.
鈥� We practise design not decoration.
鈥� Cultivate Healthy Relationships.
Social media marketing
Social media marketing
Social media marketing

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Social media marketing

  • 1. By: Kalluri Vinay Reddy MS SE VITCC Android Club Digital Wing Social Media Marketing
  • 4. It鈥檚 a conversation , Not a lecture. It鈥檚 a extension of everyday interaction. It鈥檚 a group driven, not top down. It鈥檚 a messy, disorganised & hard to control. It鈥檚 a tool, not an end point. But most of all鈥� What is Social Media ?
  • 5. It鈥檚 a bunch of Web Sites with very Silly Names
  • 6. 鈥� In United States of America Total No of States: 50 鈥� No of Hospitals: 1594 鈥� Source: http://socialmedia.mayoclinic.org/hcsml-grid/ Let鈥檚 analyse
  • 7. Sales youtube Facebook Twitter LinkedIn 4Square Blog Social Media Account Details You Tube 721 Facebook 1305 Twitter 1014 LinkedIn 656 4Square 1080 Blog 215
  • 8. 鈥� Social Media in Indian Healthcare Industry- A 2015 Report. 鈥� Indian Healthcare on Social Media 鈥� Amazing possibilities, Inspiring Journey. 鈥� We have a report of 40 Hospitals data regarding Social Media. In INDIA
  • 9. 鈥� Only 20 of the above considered have an active social media presence in one or more platforms.
  • 10. Apollo Hospitals. Fortis Healthcare Kokilaben Hospital NU Hospital. Wockhardt Hospital. Top 5 Hospitals in Social Media
  • 15. 鈥� Customer Service. 飩� Contact point for Customers, catch Problems early 鈥� Community Outreach 飩� The people in the Physical community are on these sites. 鈥� Patient Education 飩� Natural Extension of efforts to reach and Teach 鈥� Public Relations 飩� The media is there looking for stories and sources. 鈥� Crisis Communications 飩� Take control of the message, and keep the community updated in real-time. How can a hospital use Social Media?
  • 16. We鈥檙e Here To Help You Manage Your Social Media Campaign Let鈥檚 do It
  • 17. Why only those Social Media sites?
  • 20. 鈥� Treating the audience as King. 鈥� spread Ideas and Motivate People. 鈥� Help them see What you are saying. 鈥� There is a difference between verbal and visual. 鈥� We practise design not decoration. 鈥� Cultivate Healthy Relationships.