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OUTSMART
SOCIAL MEDIA MARKETING  CONNECTING THE WORLD
Host: Usha Ramkumar
 Brand Visibility
Social media marketing refers to the process of gaining
traffic to your website and brand visibility through social
media sites.
 Increased Conversions
Social media marketing programs center on efforts to create
content that attracts attention and encourages readers to share
it across their social networks and hence increase sales.
WHAT IS SOCIAL MEDIA MARKETING
SOCIAL MEDIA
 Increased Brand Recognition
 Improved Sales
 Increased Brand Loyalty
 Increased Inbound Traffic or Getting Prospects
 Decreased Marketing Cost
 Better Search Engine Rankings
 Richer Customer Experience and Insights
WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR
YOUR BUSINESS
Courtesy: www.techinasia.com
Benefits of Social Media Marketing
1. Facebook passes 1.23 billion
monthly active users, 945
million mobile users, and 757
million daily users.
2. LinkedIn has 332 million
monthly active users updated
November 6, 2014.
3. Twitter has 284 million
monthly active users.
Online Community
HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED
Facebook  Linkedin  Twitter
WHAT OUTSMART WILL DO FOR YOU
Our Approach
Social media takes time and an investment of your time
over a sustained period in order to achieve results
GET LINKED WITH LINKEDIN  B2B
Brand Your (Individual and Company) LinkedIn Profile
Posting company news and updates and Ignite
Conversations
Building Case Studies  success stories of your company or
individual
Getting Employees involved in Employee Advocacy Program
Relevant and Timely Content  Leveraging LinkedIns
demographic segmentation features
Establish Connections with your target market
Develop Relationship - Engage, Foster Trust and Loyalty

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GET LINKED WITH LINKEDIN  B2B(contd..)
Get Found With Keyword Optimization Suggestions
Set Up Groups and Engage the Community
Event Sponsorships
Touch Base with Sponsored Updates
Research  Page Analytics and Group Analytics

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PROFESSIONAL LINKEDIN PROFILE PAGE
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WHAT OUTSMART WILL DO FOR YOU
This is
placeholder text.
Work out a clear
implementable
plan
Find the best
social media
channel for your
business
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placeholder text.
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FACE YOUR CUSTOMERS WITH FACEBOOK
Content
Developmen
Create Page
Creating Stand
Out Profile
Build Audience 
members and
Groups
Integrating with
Social Media
Channels
Posting Updates
with links to your
website or
relevant links
.
Share photos,
brochures, ppt,
etc. and tag
them
Run polls, ads,
campaigns, etc.
Start discussions
with members
and groups
Promote blogs /
feed
Creating
Facebook like
button and
badge, to place it
in the website
and blogs
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Templates
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text
text
THANK YOU!
Your Logo

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Social media marketing connecting the world iii

  • 1. OUTSMART SOCIAL MEDIA MARKETING CONNECTING THE WORLD Host: Usha Ramkumar
  • 2. Brand Visibility Social media marketing refers to the process of gaining traffic to your website and brand visibility through social media sites. Increased Conversions Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it across their social networks and hence increase sales. WHAT IS SOCIAL MEDIA MARKETING
  • 3. SOCIAL MEDIA Increased Brand Recognition Improved Sales Increased Brand Loyalty Increased Inbound Traffic or Getting Prospects Decreased Marketing Cost Better Search Engine Rankings Richer Customer Experience and Insights WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR YOUR BUSINESS
  • 5. 1. Facebook passes 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users. 2. LinkedIn has 332 million monthly active users updated November 6, 2014. 3. Twitter has 284 million monthly active users. Online Community HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED Facebook Linkedin Twitter
  • 6. WHAT OUTSMART WILL DO FOR YOU Our Approach Social media takes time and an investment of your time over a sustained period in order to achieve results
  • 7. GET LINKED WITH LINKEDIN B2B Brand Your (Individual and Company) LinkedIn Profile Posting company news and updates and Ignite Conversations Building Case Studies success stories of your company or individual Getting Employees involved in Employee Advocacy Program Relevant and Timely Content Leveraging LinkedIns demographic segmentation features Establish Connections with your target market Develop Relationship - Engage, Foster Trust and Loyalty 1 2 3 4 5 6 7
  • 8. GET LINKED WITH LINKEDIN B2B(contd..) Get Found With Keyword Optimization Suggestions Set Up Groups and Engage the Community Event Sponsorships Touch Base with Sponsored Updates Research Page Analytics and Group Analytics 1 2 3 4 5
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