Social media marketing refers to gaining brand visibility and increased traffic to websites through social media platforms. It can lead to improved sales, brand recognition, and customer loyalty. Effective social media marketing requires creating engaging content that encourages sharing and developing relationships with target audiences on major platforms like Facebook, LinkedIn, and Twitter, which together have over 1 billion monthly active users. Outsmart provides social media marketing services to help companies develop strategies and implement campaigns to benefit from these channels.
2. Brand Visibility
Social media marketing refers to the process of gaining
traffic to your website and brand visibility through social
media sites.
Increased Conversions
Social media marketing programs center on efforts to create
content that attracts attention and encourages readers to share
it across their social networks and hence increase sales.
WHAT IS SOCIAL MEDIA MARKETING
3. SOCIAL MEDIA
Increased Brand Recognition
Improved Sales
Increased Brand Loyalty
Increased Inbound Traffic or Getting Prospects
Decreased Marketing Cost
Better Search Engine Rankings
Richer Customer Experience and Insights
WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR
YOUR BUSINESS
5. 1. Facebook passes 1.23 billion
monthly active users, 945
million mobile users, and 757
million daily users.
2. LinkedIn has 332 million
monthly active users updated
November 6, 2014.
3. Twitter has 284 million
monthly active users.
Online Community
HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED
Facebook Linkedin Twitter
6. WHAT OUTSMART WILL DO FOR YOU
Our Approach
Social media takes time and an investment of your time
over a sustained period in order to achieve results
7. GET LINKED WITH LINKEDIN B2B
Brand Your (Individual and Company) LinkedIn Profile
Posting company news and updates and Ignite
Conversations
Building Case Studies success stories of your company or
individual
Getting Employees involved in Employee Advocacy Program
Relevant and Timely Content Leveraging LinkedIns
demographic segmentation features
Establish Connections with your target market
Develop Relationship - Engage, Foster Trust and Loyalty
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8. GET LINKED WITH LINKEDIN B2B(contd..)
Get Found With Keyword Optimization Suggestions
Set Up Groups and Engage the Community
Event Sponsorships
Touch Base with Sponsored Updates
Research Page Analytics and Group Analytics
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WHAT OUTSMART WILL DO FOR YOU
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Work out a clear
implementable
plan
Find the best
social media
channel for your
business
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FACE YOUR CUSTOMERS WITH FACEBOOK
Content
Developmen
Create Page
Creating Stand
Out Profile
Build Audience
members and
Groups
Integrating with
Social Media
Channels
Posting Updates
with links to your
website or
relevant links
.
Share photos,
brochures, ppt,
etc. and tag
them
Run polls, ads,
campaigns, etc.
Start discussions
with members
and groups
Promote blogs /
feed
Creating
Facebook like
button and
badge, to place it
in the website
and blogs
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