Social Media & Arts Marketing
•
2 likes•458 views
The document provides information about an upcoming family play day event at the Samuel Field Y on January 5th featuring indoor gymnastics and family zumba for children ages 3-10. It includes details about pricing and lunch options. Contact information is provided to register or get more information. The remainder of the document discusses best practices for social media and arts marketing at JCCs, including focusing on telling stories through different types of engaging content like quotes, quizzes and user generated content, as well as curating original and trending content.
Social Media & Arts Marketing
- 1. It’s Not the Intern’s Job Social Media & Arts Marketing January 2014
- 2. Facebook Website The Samuel Field Y Presents FAmily PLAY day Digital Displays January 5, 2014 11:30 AM - 12:30 PM Lunch option 12:30 PM - 1:30PM 58-20 LITTLE NECK PKWY LITTLE NECK, NY 11362 JOIN US FOR A PROGRAM FOR THE WHOLE FAMILY! 30 MINUTES OF INDOOR GYMNASTICS PLAY 30 MINUTES OF FAMILY ZUMBA FOR CHILDREN 3 -10 YEARS OLD WITH THEIR FAMILIES 1 ADULT & 1 CHILD = $15 EACH ADDITIONAL FAMILY MEMBER = $7 Lunch Option: Pizza and Drink = $5 per person CALL OR EMAIL FOR MORE INFORMATION OR TO REGISTER 718-225-6750 DANIELLE X263 DHERSCH@SFY.ORG NANCY X228 NAMALFITANO@SFY.ORG Flyer Typical JCC Marketing Process Email
- 3. Our Life is Filled With Screens
- 4. Our Life is Filled With Screens
- 5. 75% of JCC members and participants have smartphones State of Digital Media in JCCs
- 6. 50+% of JCC members and participants are on Facebook, but only 1 in 10 wants to hear about new programs and services through Facebook. State of Digital Media in JCCs
- 7. Outbound vs Inbound Marketing
- 9. Not an Advertising Platform
- 10. Tell Stories
- 11. POSITIONING MISSION TEST & EXPERIEMNT GOALS Strategy INTEGRATED WHO Metrics WHAT WORKED? WHAT DIDN’T? Audience ROI / SROI PARTNERSHIPS TIMING SOCIAL MEDIA PROCESS Promotion INTEGRATED ADS PERSONAS PERSONAL CONNECTIONS TOOLS LIFESTYLE DEVICES Platform JABS Content RIGHT HOOKS BEST PRACTICES MEDIA FORMATS
- 12. Add value Micro-content Build Brand Original & Curated Jabs
- 13. Storyboards
- 15. Trends - #tbt
- 17. TIL - Today I Learned
- 18. Quotes
- 19. Quotes
- 20. Quiz
- 21. Quiz
- 22. Custom Graphics
- 23. Powerful Stories
- 24. 1. Film Festival 2. Theater Production 3. Artist Gallery Throw Some Jabs