際際滷

際際滷Share a Scribd company logo
Social Media & Stuff!
Thanks, Epicponyz.com!
Questions?!
1960: Jerome McCarthy兵s 4 Ps!
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Social Media & Stuff
Ogilvy & Mather, 2009:!
From:              To:

≒ Product !
          !     "   EXPERIENCE
≒ Place!       "   EVERYPLACE
≒ Price !      "   EXCHANGE
≒ Promotion!   "   EVANGELISM
How many people, exactly?!




     U.S.	
 油adults	
 油21+:	
 油210	
 油million	
 油
Who are they?!




Source: Pew Internet!
Pew: 65% of adults use social networking
       sites; 43% on a typical day.!
Source: Pew Internet!
Social Media & Stuff
Twitter CEO Dick Costolo:!

"  100 million users are active on Twitter
"  55% log on every day via mobile
"  40% of active users do not Tweet or
    have not Tweeted in the last month.
"  Twitter.com sees 400 million unique
    visitors each month

As of October 2011!
They兵re out there.!




                --Jakob Nielsen!
Social Media & Stuff
Sample SoMe goals: JetBlue Airways"
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Social Media & Stuff
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Social Media & Stuff
Social Media & Stuff
Social Media & Stuff
Questions?!
            (Seriously this time.)!


"    sbroderick@mckinseydevelopment.com"
"    mckinseydevelopment.com"
"    facebook.com/mckinseydevelopment"
"    @McKinseyIMC	
 油

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