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Social Media & The Modern Enterprise

P
PayMate India

The document discusses how PayMate should engage customers online through social media platforms like Twitter, communities, and multimedia assets. It recommends that PayMate listen to and participate in online conversations to build brand awareness and exposure, noting that customers are increasingly online and using sites like Orkut, Facebook, and Blogger. Ignoring online conversations could be detrimental to the company.

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Web 2.0 and PayMate
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Our customers are educated, tech savvy and online. The top 10 websites in India include Orkut, Facebook and Blogger our customers are building communities online We are getting online to identify & engage: Listen Participate Broadcast Share Web 2.0 & PayMate
Twitter Share company news, triumphs, ongoing projects Announcements & company statements Listen and respond
Communities Real-time interaction Brand accessibility Keeping our ear to the ground Community of interested parties customers, employees, journalists... Multi-media assets at all touch points Disseminate news
Participate The conversation is already happening online You cant control it but you can listen & be a part of it. Ignore this conversation (Motrin, Amazon et al) at your peril
Online Exposure & Awareness Bottom line contribution 'A companys corporate homepage is Google.com Bob Pearson, Dell - VP of Communities & Conversation
Find PayMate on: PayMate PayMate India PayMate_India PayMate India
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More Related Content

Social Media & The Modern Enterprise

  • 1. Web 2.0 and PayMate
  • 2. 油
  • 3. 油
  • 4. 油
  • 5. 油
  • 6. Our customers are educated, tech savvy and online. The top 10 websites in India include Orkut, Facebook and Blogger our customers are building communities online We are getting online to identify & engage: Listen Participate Broadcast Share Web 2.0 & PayMate
  • 7. Twitter Share company news, triumphs, ongoing projects Announcements & company statements Listen and respond
  • 8. Communities Real-time interaction Brand accessibility Keeping our ear to the ground Community of interested parties customers, employees, journalists... Multi-media assets at all touch points Disseminate news
  • 9. Participate The conversation is already happening online You cant control it but you can listen & be a part of it. Ignore this conversation (Motrin, Amazon et al) at your peril
  • 10. Online Exposure & Awareness Bottom line contribution 'A companys corporate homepage is Google.com Bob Pearson, Dell - VP of Communities & Conversation
  • 11. Find PayMate on: PayMate PayMate India PayMate_India PayMate India
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