際際滷

際際滷Share a Scribd company logo

Social Network Marketing

Download as PPT, PDF
Sandy Ketcham
Sandy Ketcham

This document discusses social network marketing and its advantages over traditional marketing. It notes that over 200 million people use Facebook and over 1 billion tweets are sent per month, showing the reach of social media. Social network marketing focuses on using online communities and social influences to promote brands through conversations and user-generated content. It outlines several social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn and how businesses can benefit from engaging customers on these sites.

1 of 30
Downloaded 11 times
Social Network Marketing What is it? Why should I care?
Sandy Ketcham The Word Pro www.thewordpro.com
Some Statistics There are over 200,000,000 active Facebook users 1,000,000,000 tweets go out every month Gen Ys now outnumber baby boomers; 96% of them have joined a social network
Social Networking Focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others Wikipedia
Social Network Marketing
Its all about Using social influencers, social media platforms and online communities for marketing, public relations and customer service (Wikipedia) Finding ways for fans of a brand or company to promote it themselves (Wikipedia) Allowing customers to interact with companies
Its about brands having conversations Lloyd Simmons
Traditional Marketing
Social Network Marketing
Not Traditional Marketing Social Networks are considered grassroots networks Direct marketing is considered astroturfing and WILL ruin your reputation on these sites Take the time to understand the needs and wants of your customers and to engage with them before you try to sell to them
Social Media On-Ramps Blogs Business Linking Sites Social Sites Video Blogs MicroBlogs On-Line Classified Ads On-Line Rating Sites
The Blog A Website or Webpage Posts are presented in reverse chronological order As easy to use as email Informational blogs are the most successful Can be on any subject Using the right keywords and tags, blogs are often ranked higher than Websites
Why Blog? 133 Million Blogs have been indexed since 2002. 346 Million people READ blogs (ComScore 2008) Used to advertise your main website or to keep interested parties up to date on your company, your product, your industry, your interests, or anything else
Business Linking Sites Business Introductions Find an employee, Find a job Ask/answer questions Collaborate with other professionals Groups formed around Co., Industry, School, etc.
45 Million active members 500 of Fortune 500 Companies have a presence on Linked In; most at Director Level and Above Representatives from 170 industries in 200 countries Average income of LinkedIn member - $100K
Social Sites There are hundreds of thousands of social sites Some are big, some small, some private, some public What are your interests? There are sites for you All you have to do is look Traffikd.com/social-media-websites gives over 400 SN sites!
Started as personal social site Now allows Companies to be entities via Pages Banner Ads are targeted to users interests 200,000,000 active users; 100,000,000 log on every day
Business Uses A word of mouth advertising strategy A Market Research Tool A Customer Service Tool Fan Specials Coupons or special offers (makes fans feel special) Monitor your brand what are people saying? Answer positive and negative comments.
Video Blogging 1 Billion YouTube videos are viewed each day! 90% of the 50 top advertisers have run ads on YouTube Once you have a video, post it to multiple sites
Using VideoBlogging Tell your story Explain the benefits of your product Show people how to use the product Demonstrate how your product is superior to others Entertain your customers Engage your customers
The one no one gets Done right, its one of the most powerful tools available
Microblog Short posts (140 characters) People follow and are followed by others Companies can be an entity on Twitter Politicians, celebrities and journalists use it extensively Many apps being written every day to make it more useful
Business Uses of Microblogs Monitor what is being said about your company, your brand, or you Respond to positive and negative comments Find customers for your products or services (When they tweet a problem, tweet back w/an answer) Announce an event Publish Specials Send links to blogs, websites or interesting articles
Twitter Apps Twitpic Lets you tweet photos Tweetdeck a browser that shows tweets for keywords you select (e.g. your town) Digsby Centralizes email, IM and social network sites into one desktop program Twitterfeed Automatically tweets posts posted on a users blog Twitterholic Ranks the most popular twitter users
All Things Social On-Line Rating sites (e.g. Yelp) Allows people to share experiences they have with local businesses good and bad. Are you monitoring your business? On-Line Classifieds (e.g. Craigslist) 50 Billion Page Views per month 20 Million people use Craigslist Your Competition is probably already there
Choose your on ramp What is your objective? Who are you targeting? What do you want them to know? What do you want them to do? Join the sites that make sense for you and use them in ways that will help you meet your goals
Streamliners Use an aggregator to send your posts to multiple sites (e.g. ping.fm) Use applications that send news feeds to your computer (e.g. RSS Feeds) Hire a Virtual Assistant to keep your Social Networking sites up to date
The New Paradigm Join Carefully craft your profile and other information; this is your chance to tell your story Monitor Look at how others are using the sites, how are they behaving? How are they being received? Follow leaders; check out competitors; watch some videos Participate Once you understand how the sites work, participate. Ask and answer questions, post useful information Provide feedback to people you want to engage
Are you ready to join the conversation?
Sandy Ketcham The Word Pro www.thewordpro.com (815) 556-5505 Twitter.com/thewordpro Linkedin.com/sandyketcham

More Related Content

Social Network Marketing

  • 1. Social Network Marketing What is it? Why should I care?
  • 2. Sandy Ketcham The Word Pro www.thewordpro.com
  • 3. Some Statistics There are over 200,000,000 active Facebook users 1,000,000,000 tweets go out every month Gen Ys now outnumber baby boomers; 96% of them have joined a social network
  • 4. Social Networking Focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others Wikipedia
  • 5. Social Network Marketing
  • 6. Its all about Using social influencers, social media platforms and online communities for marketing, public relations and customer service (Wikipedia) Finding ways for fans of a brand or company to promote it themselves (Wikipedia) Allowing customers to interact with companies
  • 7. Its about brands having conversations Lloyd Simmons
  • 10. Not Traditional Marketing Social Networks are considered grassroots networks Direct marketing is considered astroturfing and WILL ruin your reputation on these sites Take the time to understand the needs and wants of your customers and to engage with them before you try to sell to them
  • 11. Social Media On-Ramps Blogs Business Linking Sites Social Sites Video Blogs MicroBlogs On-Line Classified Ads On-Line Rating Sites
  • 12. The Blog A Website or Webpage Posts are presented in reverse chronological order As easy to use as email Informational blogs are the most successful Can be on any subject Using the right keywords and tags, blogs are often ranked higher than Websites
  • 13. Why Blog? 133 Million Blogs have been indexed since 2002. 346 Million people READ blogs (ComScore 2008) Used to advertise your main website or to keep interested parties up to date on your company, your product, your industry, your interests, or anything else
  • 14. Business Linking Sites Business Introductions Find an employee, Find a job Ask/answer questions Collaborate with other professionals Groups formed around Co., Industry, School, etc.
  • 15. 45 Million active members 500 of Fortune 500 Companies have a presence on Linked In; most at Director Level and Above Representatives from 170 industries in 200 countries Average income of LinkedIn member - $100K
  • 16. Social Sites There are hundreds of thousands of social sites Some are big, some small, some private, some public What are your interests? There are sites for you All you have to do is look Traffikd.com/social-media-websites gives over 400 SN sites!
  • 17. Started as personal social site Now allows Companies to be entities via Pages Banner Ads are targeted to users interests 200,000,000 active users; 100,000,000 log on every day
  • 18. Business Uses A word of mouth advertising strategy A Market Research Tool A Customer Service Tool Fan Specials Coupons or special offers (makes fans feel special) Monitor your brand what are people saying? Answer positive and negative comments.
  • 19. Video Blogging 1 Billion YouTube videos are viewed each day! 90% of the 50 top advertisers have run ads on YouTube Once you have a video, post it to multiple sites
  • 20. Using VideoBlogging Tell your story Explain the benefits of your product Show people how to use the product Demonstrate how your product is superior to others Entertain your customers Engage your customers
  • 21. The one no one gets Done right, its one of the most powerful tools available
  • 22. Microblog Short posts (140 characters) People follow and are followed by others Companies can be an entity on Twitter Politicians, celebrities and journalists use it extensively Many apps being written every day to make it more useful
  • 23. Business Uses of Microblogs Monitor what is being said about your company, your brand, or you Respond to positive and negative comments Find customers for your products or services (When they tweet a problem, tweet back w/an answer) Announce an event Publish Specials Send links to blogs, websites or interesting articles
  • 24. Twitter Apps Twitpic Lets you tweet photos Tweetdeck a browser that shows tweets for keywords you select (e.g. your town) Digsby Centralizes email, IM and social network sites into one desktop program Twitterfeed Automatically tweets posts posted on a users blog Twitterholic Ranks the most popular twitter users
  • 25. All Things Social On-Line Rating sites (e.g. Yelp) Allows people to share experiences they have with local businesses good and bad. Are you monitoring your business? On-Line Classifieds (e.g. Craigslist) 50 Billion Page Views per month 20 Million people use Craigslist Your Competition is probably already there
  • 26. Choose your on ramp What is your objective? Who are you targeting? What do you want them to know? What do you want them to do? Join the sites that make sense for you and use them in ways that will help you meet your goals
  • 27. Streamliners Use an aggregator to send your posts to multiple sites (e.g. ping.fm) Use applications that send news feeds to your computer (e.g. RSS Feeds) Hire a Virtual Assistant to keep your Social Networking sites up to date
  • 28. The New Paradigm Join Carefully craft your profile and other information; this is your chance to tell your story Monitor Look at how others are using the sites, how are they behaving? How are they being received? Follow leaders; check out competitors; watch some videos Participate Once you understand how the sites work, participate. Ask and answer questions, post useful information Provide feedback to people you want to engage
  • 29. Are you ready to join the conversation?
  • 30. Sandy Ketcham The Word Pro www.thewordpro.com (815) 556-5505 Twitter.com/thewordpro Linkedin.com/sandyketcham