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Software Product Management

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Software product management involves defining market needs, specifying product requirements, and overseeing quality. The role combines product planning, marketing, and management disciplines. Product managers solicit requirements, develop roadmaps, author specifications, approve designs, manage scope, and ensure quality. They translate business needs into products focused on the market and accountable for success metrics like acceptance, profitability, and satisfaction.

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Software Product ManagementRole & BenefitsBy David Slater, MSSE, PMP1
What is a Product?A good or service which can be bought or soldAnything that can be offered to a market that might satisfy a want or needHas 3 dimensions:Core product ¨C Benefit or core advantageActual product ¨C Physical characteristicsAugmented product ¨C Post-purchasing support and services2
What is Product Management?Activities performed to:Define market needs and product pricingPlan and specify product requirementsReview and approve design elements thataffect market acceptanceOversee product qualityPromote the product3MarketplaceInternal StakeholdersProduct EngineeringProduct ManagementCustomer Support
Product Management DisciplinesProduct PlanningGather market requirementsDefine product featuresDefine product roadmap (lifecycle)Produce Market Requirements Document (MRD)Product MarketingProduct positioning and pricingProduct promotion Product introductionOutbound communications (Marcom)4
Product ManagementDisciplinesProduct ManagementTranslate contents of MRD into product requirements (functions, features, etc.)Produce Product Requirements Document (PRD)Functions/featuresUsability requirementsTechnical requirementsEnvironmental requirementsInteraction requirementsConstraintsWork plans, timelines, milestonesEvaluation plan and performance metrics5
Product ManagementDisciplinesProduct ManagementOversee product development scheduleOversee product quality assuranceManage product change requests6MarketplaceInternal StakeholdersProduct EngineeringProduct ManagementCustomer Support
Software Product ManagementUsually combines Product Planning and Product Management disciplinesKey duties:Solicit product requirements from all stakeholdersDevelop product release roadmapProduce software requirements specificationApprove product designManage product scopeInsure product qualityAuthorize product release7Actor2Actor 3Use Case 1Actor1<<Includes>>Use Case 2<<Extends>>Use Case 3
Product Management BenefitsInsures product is market-focusedCoordinates stakeholder needs and issuesArbitrates competing prioritiesProvides lifecycle planningPlays the role of ¡°User¡±Is accountable for product successMarket acceptanceProfitabilityCompetitivenessCustomer satisfaction8
Thank YouSoftware Product ManagementRole & Benefits9

More Related Content

Software Product Management

  • 1. Software Product ManagementRole & BenefitsBy David Slater, MSSE, PMP1
  • 2. What is a Product?A good or service which can be bought or soldAnything that can be offered to a market that might satisfy a want or needHas 3 dimensions:Core product ¨C Benefit or core advantageActual product ¨C Physical characteristicsAugmented product ¨C Post-purchasing support and services2
  • 3. What is Product Management?Activities performed to:Define market needs and product pricingPlan and specify product requirementsReview and approve design elements thataffect market acceptanceOversee product qualityPromote the product3MarketplaceInternal StakeholdersProduct EngineeringProduct ManagementCustomer Support
  • 4. Product Management DisciplinesProduct PlanningGather market requirementsDefine product featuresDefine product roadmap (lifecycle)Produce Market Requirements Document (MRD)Product MarketingProduct positioning and pricingProduct promotion Product introductionOutbound communications (Marcom)4
  • 5. Product ManagementDisciplinesProduct ManagementTranslate contents of MRD into product requirements (functions, features, etc.)Produce Product Requirements Document (PRD)Functions/featuresUsability requirementsTechnical requirementsEnvironmental requirementsInteraction requirementsConstraintsWork plans, timelines, milestonesEvaluation plan and performance metrics5
  • 6. Product ManagementDisciplinesProduct ManagementOversee product development scheduleOversee product quality assuranceManage product change requests6MarketplaceInternal StakeholdersProduct EngineeringProduct ManagementCustomer Support
  • 7. Software Product ManagementUsually combines Product Planning and Product Management disciplinesKey duties:Solicit product requirements from all stakeholdersDevelop product release roadmapProduce software requirements specificationApprove product designManage product scopeInsure product qualityAuthorize product release7Actor2Actor 3Use Case 1Actor1<<Includes>>Use Case 2<<Extends>>Use Case 3
  • 8. Product Management BenefitsInsures product is market-focusedCoordinates stakeholder needs and issuesArbitrates competing prioritiesProvides lifecycle planningPlays the role of ¡°User¡±Is accountable for product successMarket acceptanceProfitabilityCompetitivenessCustomer satisfaction8
  • 9. Thank YouSoftware Product ManagementRole & Benefits9