An exceptional overview of E-commerence in South Africa from February 2014 verified by the IAB and compiled by Effective Measure.
Clear, well presented and informative.
Di McIntyre's presentation at the Department of Science and Technology (DST) international seminar on a National Health Insurance (NHI) from 6 7 December 2012 at the CSIR Conference Centre, Pretoria.
The document discusses recent changes to ecommerce law regarding the use of cookies on websites. Websites must now inform visitors if they use cookies and that the visitor can leave the site if they do not want cookies tracked. Implied consent for cookie tracking is now sufficient, though websites should update their privacy policies to disclose how cookies are used. Website owners need to work with developers to add pop-ups on each page to notify visitors about cookie usage.
Ecommerce in India is growing rapidly. Online retail sales in India are forecast to increase from $2 billion in 2012 to $10 billion in 2016. Localization is crucial for ecommerce success in India due to specific consumer demands like convenient free shipping and returns. Payment options must also be highly localized to cater to Indian consumers' preferences like cash on delivery. Experiential marketing, buzz marketing, brand communities, and direct marketing are effective strategies for ecommerce retailers to engage customers in India. Flexibility is key as the ecommerce industry and regulatory environment continue to evolve.
Internet and eCommerce Law Review 2016Graham Smith
油
This document summarizes an annual technology law update presentation on internet and e-commerce issues from 2016. It discusses key legal developments regarding consumer protection, digital copyright, online intermediary liability, and investigatory powers. Specifically, it outlines cases on unfair choice of law terms, copyright infringement by linking, site blocking injunctions, and the ongoing debate around surveillance laws and data retention. It also previews issues to be addressed in 2017 regarding the digital single market and ongoing legal challenges.
South Africa has been slow to adopt e-commerce due to factors such as limited incomes, poor internet infrastructure, and high data costs. However, broadband access is increasing and becoming cheaper. Mobile device ownership is also growing rapidly. While e-commerce was previously dominated by daily deals sites, retailers focusing on various product categories are now emerging as leaders in the space. The e-commerce market is still small compared to total retail but is growing quickly. Major players have yet to become profitable due to large investments in building brands and infrastructure.
This document provides best practices for eCommerce websites. It emphasizes that an eCommerce site should have a clear purpose of enabling online buying and selling. It stresses the importance of managing inventory, collecting user data, having strong security, and ensuring the site loads quickly. It also recommends optimizing the user experience, being responsive on multiple devices, and providing quality product images and descriptions to drive sales.
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
油
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
Semantic Commerce: Understanding whats in store for the future of e-commerceJerome Paradis
油
These days, if you offer an online service without an API, youre yesterdays news. The next step for e-commerce will be about seamless interconnectivity between consumers, third parties and online merchants. I will share with you why my vision of Semantic Commerce is the future of e-commerce. Whether youre a techie or not, my goal with this session is to trigger ideas about the possibilities Semantic Commerce will soon unfold in our online future.
The Future Of e-Commerce In South AfricaRamon Thomas
油
This is a presentation from a lecture I was invited to deliver to the students at Midrand Graduate Institute on the Future of eCommerce in South Africa
The document discusses several challenges facing the growth of e-commerce in India:
1) Lack of awareness and knowledge about online security among many Indian internet users poses a challenge.
2) Low credit card penetration in India means that many Indians cannot make online purchases, hindering e-commerce growth. While debit cards are growing in popularity, cash-on-delivery remains popular but inefficient.
3) Poor logistics and shipment services outside major cities and towns limits the reach of online retailers in India. Addressing this challenge is key to further e-commerce expansion.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
油
A Survey of Internet Users Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
South Africa isn't just Africas biggest economy, its also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
The document discusses international payment methods, outlining the most common options including open account, direct transfer, check, letter of credit, collection, and bill of exchange. It notes that the choice of payment method depends on the risk assumed by the parties and cost of the transaction. A chart also compares the different methods on a scale of security of payment versus risk of non-payment.
The document outlines several challenges faced by e-commerce companies including size of the company, cultural differences, customer types, product types, logistics, digital infrastructure, payment options, creating a physical shopping experience online, price wars, increasing customer expectations, hidden competitors, phone evolution disrupting businesses, out of stocks, advertising, fundraising, profits, and opportunities in various global markets and industries. It also discusses the growth of e-commerce in Asia Pacific countries like China and India and recommends platforms, applications, tools, and services for companies to utilize.
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.
Your business is growing, but your marketing strategy isn't keeping up. You know you need expert guidance to scale, but hiring a full-time Chief Marketing Officer (CMO) or marketing executive feels like a leapone that comes with a hefty price tag and long-term commitment.
Maybe it's time to consider hiring a fractional CMO. A great CMO understands the nuance of building a growth machine. They see the whole chess board and make opportunistic moves that change the trajectory of a business. They think about strategic marketing as a way to make everyone in the company's job easier. Imagine where your organization could go with that level of expertise in your corner, guiding marketing strategy.
Wheels Up Collectives Fractional CMO offering is designed to offer the expert leadership you're craving, but at a level your business can confidently support.
Stop wondering if your marketing could be better. Schedule a call with Wheels Up's fractional CMO team to see if we're a good fit for you.
Meta AI Leading the Charge in AI Advancements.docxAmbest Brandcom
油
Artificial Intelligence (AI) has rapidly evolved over the last few years, becoming a key driver of innovation across industries. Among the major players in this revolution, Meta (formerly Facebook) has taken center stage with its bold and pioneering AI advancements. From enhancing user experiences on social platforms to revolutionizing content moderation, Meta AI has consistently pushed the boundaries of what AI can achieve.
In 2024, Meta AI is poised to lead the charge in AI advancements with its extensive research and cutting-edge technologies. This article delves into the most impactful AI breakthroughs spearheaded by Meta and how they are transforming the digital landscape. Businesses looking to harness these advancements must adapt their strategies to remain competitive. Partnering with the best digital marketing company in Mumbai can ensure you stay ahead in this AI-driven world.
This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.
Tapitag The Future of Smart Networking with Digital & Review NFC Cards!Tapitag
油
This PowerPoint presentation showcases Tapitags Digital Business Cards and Review NFC Cards, highlighting their features, benefits, and how they revolutionize networking. It includes engaging visuals, step-by-step guides, and customization options to help businesses and professionals go digital effortlessly. Ideal for entrepreneurs, businesses, and teams looking for an eco-friendly, tech-driven solution.
https://tapitag.co/collections/digital-business-cards
The Study of Consumer Perception and its intention towards Weekend StreetChampionPukhrambam
油
This project aims to explore and analyze consumer perception and its impact on their purchasing intentions toward Weekend Street, a street food business known for its noodles and BBQ offerings in Imphal. The study will focus on understanding how customers perceive the brand in terms of food quality, pricing, service experience, ambiance, and overall satisfaction. By collecting and analyzing customer feedback, social media engagement, and sales data, the project will identify key factors influencing customer loyalty and purchasing behavior.
The research will employ both qualitative and quantitative methods, including surveys, online reviews, and social media comments, to gauge customer sentiment and expectations. Advanced data analytics tools like Google Data Analytics and visualization platforms will be used to interpret the findings effectively.
The ultimate goal of this project is to provide actionable insights to help Weekend Street improve its customer experience, address existing challenges, and align its offerings with market demands. This will support the business in strengthening its market position, increasing customer retention, and driving future growth.
Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.
Campaigns that Click: Practical Personalization Strategies to Boost ROIAggregage
油
Join Jennifer Hodroge in this new webinar where she'll explore how to improve campaign alignment and deliver exceptional buyer experiences by tailoring your efforts to meet customer needs. From journey mapping to personalization at scale, youll learn how to build smarter marketing strategies that drive better results and maximize ROI!
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptxsuminkt7
油
In today's digital age, mastering online visibility is crucial for business success. This presentation provides a comprehensive overview of the core components of digital marketing, designed to empower you with the knowledge needed to thrive in the online landscape. We'll explore essential strategies, from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to content and social media marketing, and the foundational importance of effective web development.
Whether you're a business owner seeking to enhance your online presence, a marketing professional looking to expand your skill set, or simply interested in understanding the dynamics of digital marketing, this presentation offers valuable insights. For businesses seeking to optimize their search engine presence, particularly those in the Toronto area, we'll touch upon the importance of effective SEO strategies, and how working with a skilled professional, like a freelance SEO consultant in Toronto, can significantly impact your online growth. We'll demystify key concepts and provide practical examples to help you navigate the digital marketing world with confidence.
visit www.suminkt.com for more
Real-time Behavior Prediction: The Missing Link in UX ExperimentationVWO
油
You run A/B tests to optimize your site, tweaking layouts, CTAs, and offers to see what works best. But what happens between test cycles? Visitors behave differently in every sessionsome hesitate, some browse quickly, and some are ready to buy. Thats where the powerful combination of VWO and Quin AI comes in. While VWOs A/B testing helps you make data-backed decisions, Quin AIs real-time behavioral intelligence adapts to each visitor in the moment, ensuring no opportunity is missed.
Join Gonca G端lser, CTO & Co-founder at Quin AI, as she dives into how A/B testing and real-time AI work together to drive higher conversions, better engagement, and smarter optimizations. Learn how Quin AI detects real-time signalslike exit intent, hesitation, or product interestand delivers personalized interventions without disrupting structured tests. With VWO + Quin AI, you dont have to wait for test results to take actionyou can experiment, learn, and optimize at the same time. Dont miss this opportunity to discover how this integration turns every visit into a conversion opportunity!
EEAT your way to the top of Google - Enhance your SEOQuibble
油
If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results.
The Impact of Decision-Making Units on B2B Sales SuccessSOFTTECHHUB
油
Selling to other businesses is more involved than ever of recent. In fact, studies show that many buying decisions in the B2B space involve several people. This article explains why that happens. We call these groups of people the Decision-Making Unit or DMU. When you truly understand what a DMU is and how it works, you can improve your sales approach and build stronger, lasting commercial relationships.
Semantic Commerce: Understanding whats in store for the future of e-commerceJerome Paradis
油
These days, if you offer an online service without an API, youre yesterdays news. The next step for e-commerce will be about seamless interconnectivity between consumers, third parties and online merchants. I will share with you why my vision of Semantic Commerce is the future of e-commerce. Whether youre a techie or not, my goal with this session is to trigger ideas about the possibilities Semantic Commerce will soon unfold in our online future.
The Future Of e-Commerce In South AfricaRamon Thomas
油
This is a presentation from a lecture I was invited to deliver to the students at Midrand Graduate Institute on the Future of eCommerce in South Africa
The document discusses several challenges facing the growth of e-commerce in India:
1) Lack of awareness and knowledge about online security among many Indian internet users poses a challenge.
2) Low credit card penetration in India means that many Indians cannot make online purchases, hindering e-commerce growth. While debit cards are growing in popularity, cash-on-delivery remains popular but inefficient.
3) Poor logistics and shipment services outside major cities and towns limits the reach of online retailers in India. Addressing this challenge is key to further e-commerce expansion.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
油
A Survey of Internet Users Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
South Africa isn't just Africas biggest economy, its also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
The document discusses international payment methods, outlining the most common options including open account, direct transfer, check, letter of credit, collection, and bill of exchange. It notes that the choice of payment method depends on the risk assumed by the parties and cost of the transaction. A chart also compares the different methods on a scale of security of payment versus risk of non-payment.
The document outlines several challenges faced by e-commerce companies including size of the company, cultural differences, customer types, product types, logistics, digital infrastructure, payment options, creating a physical shopping experience online, price wars, increasing customer expectations, hidden competitors, phone evolution disrupting businesses, out of stocks, advertising, fundraising, profits, and opportunities in various global markets and industries. It also discusses the growth of e-commerce in Asia Pacific countries like China and India and recommends platforms, applications, tools, and services for companies to utilize.
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.
Your business is growing, but your marketing strategy isn't keeping up. You know you need expert guidance to scale, but hiring a full-time Chief Marketing Officer (CMO) or marketing executive feels like a leapone that comes with a hefty price tag and long-term commitment.
Maybe it's time to consider hiring a fractional CMO. A great CMO understands the nuance of building a growth machine. They see the whole chess board and make opportunistic moves that change the trajectory of a business. They think about strategic marketing as a way to make everyone in the company's job easier. Imagine where your organization could go with that level of expertise in your corner, guiding marketing strategy.
Wheels Up Collectives Fractional CMO offering is designed to offer the expert leadership you're craving, but at a level your business can confidently support.
Stop wondering if your marketing could be better. Schedule a call with Wheels Up's fractional CMO team to see if we're a good fit for you.
Meta AI Leading the Charge in AI Advancements.docxAmbest Brandcom
油
Artificial Intelligence (AI) has rapidly evolved over the last few years, becoming a key driver of innovation across industries. Among the major players in this revolution, Meta (formerly Facebook) has taken center stage with its bold and pioneering AI advancements. From enhancing user experiences on social platforms to revolutionizing content moderation, Meta AI has consistently pushed the boundaries of what AI can achieve.
In 2024, Meta AI is poised to lead the charge in AI advancements with its extensive research and cutting-edge technologies. This article delves into the most impactful AI breakthroughs spearheaded by Meta and how they are transforming the digital landscape. Businesses looking to harness these advancements must adapt their strategies to remain competitive. Partnering with the best digital marketing company in Mumbai can ensure you stay ahead in this AI-driven world.
This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.
Tapitag The Future of Smart Networking with Digital & Review NFC Cards!Tapitag
油
This PowerPoint presentation showcases Tapitags Digital Business Cards and Review NFC Cards, highlighting their features, benefits, and how they revolutionize networking. It includes engaging visuals, step-by-step guides, and customization options to help businesses and professionals go digital effortlessly. Ideal for entrepreneurs, businesses, and teams looking for an eco-friendly, tech-driven solution.
https://tapitag.co/collections/digital-business-cards
The Study of Consumer Perception and its intention towards Weekend StreetChampionPukhrambam
油
This project aims to explore and analyze consumer perception and its impact on their purchasing intentions toward Weekend Street, a street food business known for its noodles and BBQ offerings in Imphal. The study will focus on understanding how customers perceive the brand in terms of food quality, pricing, service experience, ambiance, and overall satisfaction. By collecting and analyzing customer feedback, social media engagement, and sales data, the project will identify key factors influencing customer loyalty and purchasing behavior.
The research will employ both qualitative and quantitative methods, including surveys, online reviews, and social media comments, to gauge customer sentiment and expectations. Advanced data analytics tools like Google Data Analytics and visualization platforms will be used to interpret the findings effectively.
The ultimate goal of this project is to provide actionable insights to help Weekend Street improve its customer experience, address existing challenges, and align its offerings with market demands. This will support the business in strengthening its market position, increasing customer retention, and driving future growth.
Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.
Campaigns that Click: Practical Personalization Strategies to Boost ROIAggregage
油
Join Jennifer Hodroge in this new webinar where she'll explore how to improve campaign alignment and deliver exceptional buyer experiences by tailoring your efforts to meet customer needs. From journey mapping to personalization at scale, youll learn how to build smarter marketing strategies that drive better results and maximize ROI!
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptxsuminkt7
油
In today's digital age, mastering online visibility is crucial for business success. This presentation provides a comprehensive overview of the core components of digital marketing, designed to empower you with the knowledge needed to thrive in the online landscape. We'll explore essential strategies, from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to content and social media marketing, and the foundational importance of effective web development.
Whether you're a business owner seeking to enhance your online presence, a marketing professional looking to expand your skill set, or simply interested in understanding the dynamics of digital marketing, this presentation offers valuable insights. For businesses seeking to optimize their search engine presence, particularly those in the Toronto area, we'll touch upon the importance of effective SEO strategies, and how working with a skilled professional, like a freelance SEO consultant in Toronto, can significantly impact your online growth. We'll demystify key concepts and provide practical examples to help you navigate the digital marketing world with confidence.
visit www.suminkt.com for more
Real-time Behavior Prediction: The Missing Link in UX ExperimentationVWO
油
You run A/B tests to optimize your site, tweaking layouts, CTAs, and offers to see what works best. But what happens between test cycles? Visitors behave differently in every sessionsome hesitate, some browse quickly, and some are ready to buy. Thats where the powerful combination of VWO and Quin AI comes in. While VWOs A/B testing helps you make data-backed decisions, Quin AIs real-time behavioral intelligence adapts to each visitor in the moment, ensuring no opportunity is missed.
Join Gonca G端lser, CTO & Co-founder at Quin AI, as she dives into how A/B testing and real-time AI work together to drive higher conversions, better engagement, and smarter optimizations. Learn how Quin AI detects real-time signalslike exit intent, hesitation, or product interestand delivers personalized interventions without disrupting structured tests. With VWO + Quin AI, you dont have to wait for test results to take actionyou can experiment, learn, and optimize at the same time. Dont miss this opportunity to discover how this integration turns every visit into a conversion opportunity!
EEAT your way to the top of Google - Enhance your SEOQuibble
油
If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results.
The Impact of Decision-Making Units on B2B Sales SuccessSOFTTECHHUB
油
Selling to other businesses is more involved than ever of recent. In fact, studies show that many buying decisions in the B2B space involve several people. This article explains why that happens. We call these groups of people the Decision-Making Unit or DMU. When you truly understand what a DMU is and how it works, you can improve your sales approach and build stronger, lasting commercial relationships.
Best ClickUp Alternatives to Boost Your ProductivityCaptep Official
油
Feeling Stuck with ClickUp? Here Are 10 Alternatives to Boost Your Productivity
ClickUp is a powerful tool, but its not for everyone. Many users find it complex, slow, or too costly as their team grows. If youre looking for a better fit, explore these alternatives that offer:
A simpler and more intuitive interface
AI-powered automation for smarter workflows
Flexible customization to match your needs
Affordable pricing without compromising features
Swipe through the carousel to find the best alternative for your workflow.
Follow our profile for more insights on productivity and workflow optimization.
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers
油
At Whiz Marketers, creating engaging content is more than just words and visualsit's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isnt just kingits the key to connection. Lets make yours unforgettable.