Sri advertising agency delhi

Aug 11, 20160 likes122 views

This document outlines the process an advertising agency uses to develop an advertising campaign. The agency first defines the target audience and goals for the campaign, such as desired changes in audience behavior within a specific time frame. The agency then determines objectives and chooses appropriate media to reach the target audience. Finally, the agency's production department creates the campaign advertisements.

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Target Audience
Define Desired
Percentage
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Define the Time
Frame for Change
Goal of
Advertising
Objectives

The document discusses key aspects of advertising and service management. It covers 7 topics: 1) the nature of services, 2) advertising, 3) positioning the industry, 4) consumer needs and expectations, 5) the 7Ps of advertising, 6) operational issues for success, and 7) quality issues. The 7Ps of advertising discussed are product, price, place, promotion, people, physical evidence, and process. Operational and quality issues center around identifying customer needs, effective delivery, competitive differentiation, and building customer loyalty.

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Advertising in India has evolved significantly over time. It began as a way to simply inform the public but grew to persuade people to buy products and services. Early advertising relied on print media like newspapers. Major events in the early 20th century like the Swadeshi movement and installation of printing presses helped advertising grow. Over the decades, advertising expanded its services and became more professionalized with the establishment of groups like the Advertising Agency Association of India. New media in recent decades, especially television and the internet, have accelerated growth and transformed the Indian advertising landscape.

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This document provides an overview of the history and types of advertising. It discusses how advertising has evolved from ancient wall paintings to modern digital formats. Key figures like David Ogilvy, known as the "Father of Advertising", and definitions of advertising are covered. The different mediums of advertising like print, television, radio and online are defined. Examples of iconic advertisements from various countries and industries are shown along with a discussion of major global advertising agencies. In conclusion, the document emphasizes how advertising has become crucial to marketing by building brands and creating product awareness.

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The document outlines the history of advertising from its origins around 200 years ago to its development in India. It traces the growth of advertising through key eras such as the 1700s with the rise of newspapers, the 1800s with the development of space brokers and agencies, and the 1900s with expanded use of new media like radio and television. In India, advertising grew from a focus on imported goods pre-1947 to expanded domestic production and investment in the market between 1947-1977 to a phenomenal increase in advertising revenues from 1977-2000 with the introduction of color television.

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Factors Influencing Outsourcing Decisions in Large Manufacturing Organizations in Kenya A Study of British American Tobacco - Thika Outsourcing has become a critical strategy for large manufacturing organizations seeking to enhance efficiency, reduce costs, and focus on core competencies. In Kenya, companies such as British American Tobacco (BAT) - Thika have increasingly adopted outsourcing to streamline operations and improve overall performance. This study examines the key factors influencing outsourcing decisions in large manufacturing firms, with a specific focus on BAT Thika. 1. Overview of Outsourcing in Manufacturing Outsourcing in manufacturing refers to the delegation of certain production processes, logistics, human resource management, or other business functions to third-party service providers. It allows companies to leverage external expertise, reduce operational costs, and improve productivity. BAT Thika, as a leading tobacco manufacturer, outsources various functions, including raw material supply, distribution, security services, and IT solutions, to enhance efficiency and competitiveness. 2. Factors Influencing Outsourcing Decisions Several factors influence the decision to outsource in large manufacturing organizations, including: a) Cost Reduction and Efficiency Cost considerations are among the primary drivers of outsourcing. BAT Thika, like other manufacturers, seeks to lower operational expenses by outsourcing non-core functions such as maintenance, transportation, and administrative services. Outsourcing helps reduce overhead costs, minimize labor expenses, and optimize production efficiency. b) Focus on Core Competencies By outsourcing non-essential operations, BAT Thika can concentrate on its primary business activities, such as product innovation and quality control. This strategic focus allows the company to allocate resources effectively and maintain a competitive advantage in the tobacco industry. c) Technological Advancements The rapid evolution of technology has necessitated outsourcing in areas such as IT infrastructure, cybersecurity, and automation. BAT Thika collaborates with external IT firms to manage digital operations, data security, and system maintenance, ensuring it remains technologically competitive. d) Quality and Service Improvement Outsourcing enables access to specialized expertise, leading to better product quality and service delivery. BAT Thika partners with third-party logistics providers and raw material suppliers to ensure consistent quality standards and timely production. e) Regulatory and Compliance Factors The manufacturing sector in Kenya is governed by strict legal, environmental, and industry regulations. BAT Thika outsources legal and compliance functions to ensure adherence to government policies, tax laws, and international tobacco regulations. f) Supply Chain and Market Dynamics Outsourcing is influenced by market trends, demand fluctuations, and supply chain constraints.

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