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????? ?? ?????? ??????? ???? ?????? ?? ???? ???:? ??v?? ????? ?? ????? )??? ?? ????( ????? ????? ????? "?????".? ??v?? ????? ?? ????? ????? ??????? ???????? )????????? ????????(.? ??v?? ?????? ?????? C ?????, ???? ????, ????? ?????? ??????,? ???? ????/????? ????? ??? ??? ???????.? ??v?? ?????? ???? )? (Time to Market?????? ????? )? (ROI???????.? ??v?? ???? ????????? ??? )??????? ???? ????( ?????? ??????.? ??-v?? ?? - v??????.? ??????? ????? ???????? ?????? ????????? ?????? ?? ??????.?
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??????? )2(? ????? ???? ??????? ????? ?? ???? ?????? ????? ???? ??????? ??????? ???? ???. ???? ?????? ?????? ?????? ?????? ????,? ??????? ??????, ???????? ?????? ????? ????? ??? ???????? ??????? ????????? ?????? ???? ??? ????? ??? ?????????.? ??????? ????? ???? ???????? ?????? ??????? ?? ?????? ?????? ????? ????? ??? ???? ?????? ?????? ????? ??? ??????? ???????? ???? ???? ?? ??? ????"? ????? ?????? ????? ???? ????? ??? ?????? ???? )???? ????? ????(.? ?????? ?????? )? (Business Method Patent?????? ??????? ????"? ???? ???? ?? ??? ????? ???? ???? ?? ????? ???? ??????? ??????? ???? ?????? ????? ?????? ?????.?
??????? )3(? ??????? ??????? ??????? ????? ???? ????????? ?????? 5.2? ???? ?? ????? ??????? )????? ?????, ?????(. ????? ??? ?????? ??? ??? ????? ?????? ????? )??????(, ??????? ?????? ?????? ??? ??? ????? ?????? ???????. ??? ???? ???? ?????? ??????? ?????? ??????.? ????? ?????? ?? ?????? ?? ???? ?????? ???????? ???????/?????.?
????? ?????? )1(? ?????? ???? ?? ??? ???????? ????? ??? ???. ??????? ??????? ?????? ?????? ????? )?? ?? ??????( ???? ??. ?????? ???? ?????? ??? ???? ??? ?????? ????? ?????? ????. ?????? ?????? ????? ????? ?????? ?? ?? ?????, ?? ?? ????? ??? ?????? ????? ?????? ?? ??????.? ?????? ????? ??? ?????? ???? ??????? C ???? ????? C ??????? ??????? ?? ??????? ???? ??????. ??? ????? ????? ??????? ???? ???? ???? ?????? ??? ????? ????? ?????? )?????? ?????(? ??? ????? ???? ?? ???? ?? ?????? )?????? ????(.? ????? ?????? ???? ??? ???? ??? ???? ????? ????? ?? ???? ??????? ????? ???? ????? ????? ????? ??????? )??? ?????? ??? ??????????? ????(.?
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???????:? ?????? ????? ?? ?????? ?????? ?????? ??????? ???????? ????"? ?????? ?????? ???? ???????? ???????? ?? ??? ????????.? ?????? ????? "?????" ?? ??? ????? ?????? ???????????? ?????? ?????.?
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???????:? ?????? ????? ???? ? Provisional Patent????? ???? ??????? ???? ?????.? ????? ???? ????? ???? ??????? ????? ??? ?????? ????????.? ?????? ?????? ??? ?? ???? ????? ???? ???????? ?????? ?????????? ????? ?? ?? ???? ???????? ??????? ?????? ?)????? ??????? ?????? ????????( ?????? ???? ???? ????? ???????? ?????? ?? ????????? ?? ????? ?????.? ????? ???? ??????? "????????" ???? ???? ????????? ?????? C ?????? ?????, ???? ??, ???? ??? ???????.?
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??????? ????? ??????? )3(? ?????:? ???? ???? ??? ? X?????? ???? ??????? ????????? ? Y??????? ??? ??? ?????? ?????? ? ? Y???????? ?????? ????? ??? ???? ?X?? ?????? )????? ???? ????? ?????(. ????? ??????? )???? ??????(? ?????? ???? ?????? ?? ?? ?????? ?????? ??? ?? ??? ?? ?? ???? ????? ???? ??????? ??????? ????? ?????? ???? ???? ? X??????.? ????? ?????? ?????? ?? ???? ??????? ????? ????? ?????? ??????? ????? ??????? - ???? ????? ???? ?? ?? ???? ???????? ?)"??? ?????" ?? ??????? ??????, ?? ?? ????? ??? ?????? ???? ?????? ???????? ????? ???? ???? ?????? ?? ???? ???? ??? ?????? ???? ???? ???(.?
??????? ????? ??????? )4(? ????? )????(:? ?????? ?????? ????? ??? ??? ? ? Y???????? ?????? ??? ?????? ?????? ?????? ?????? ?? ???? ????. ????? ??? ??? ??? ?????? ?????? ?????? ?? ?? ???? ?????? )????? ????? ???? ??????(.? ?????? ?????? ???? ????? ????? ????? ????? ???? ???? ???? ????? ? ...X?????? ??? ? Y??????? ????? ???? ??? ??? ???? ?,X?? ?????? ??? ?????? ?????? ????. ?????? ??? ?? ???? ???? ????? ?? X???? ?????? ??? ?????? ?????? ????.?
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??????? ??????? ???????? ?"??? ???????" C ????? ????????? ???? ?????? ????????? ?????? ???? ????? ?? ?? ????.? ??????? ???????? ?????, ??????????? ?????????.? ????? ???, ??????, ?.Load Balancing?? ?????? ?????? ???? 7/42.?
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??????? ???????? )2(? ?????? ????? ?????? ?????? ??????? ????, ???? ????? ????? ??????? 02 ???? ?????? )????? ??? ????? ?? ????? ???????(? ???? ??? ??????? ???? ?????? ? 000,051 ????. 000,05 ??????? ???????? ??? ????? ?????? ???? 000,001 ???? ????? ??????? ????? ?????? ????.? ????? ???, ?? ?? ???? ???? ?????, ?? ??????? ???? 45 ??????? ????? ?????? ?????? ?????? ?????? ???? 63 ???? ?????? ????.? ?????? ?????? ?????? ?????? ???? ??? ????? ?????? ?? ???? ???? ?????? ??? ?? ???????. ???? ?? ??? ?????? ???? ???? 04? ????? ??? ???????? ????? ????? ? 801 ?????? ???? ????.?
??????? ???????? )3(? ??? ???? ???? ?????? ?? ???? ????? ?? ????????? ?????:? ?????? ?????? )???????, ???? ?????? ????, ??????? ?????(.? ??????? ????? ???????.? ?????? C ???? ??????, ?????? ?????????, ????? ?????? ????????.? ?????? ??????.?
???????:? ??? ?????? ??????? ??????:? ???? ???? %57:? ????? ? - BrainDamage??????, ????"? ?????, ???? ???????, ?????????? ?????? ???? )???? ??? ????( ?????? ????? ? - Meaningful machines??????, ????"? ?????, ???? ???????,? ?????????? ?????? ????, ??? ????? ????? ? - Internet Driver?????? ???"? ?????"? ?????, ????????? ??????? ??????? ???????, ??? ????? ??????, ???? ???? ??? ??????, ??? ????? ????? ??????? ???????, ??? ????? ???? ????? ???? ????? ????? ???? )??? ????.(?
???????:? ??? ?????? ??????? ??????:? ????? ?????? %02:? ?????????, ???? ??????, ?????? ??????? ???? C ?????? ?????"? ?????? ???? ??????? - ???? ?????? ?????? ????"? - ????? ????? ???? ?????? ???? ????"? - ???? ???? )???? ?????(? ????? ??????? ???? - ?? ??????? ?????? )???"?(? ????? ????? ?????? - ??????? )???"?(? ?????? ??????, ???????? ?????? C ????? ?????? ????? ???? )??? ????.( ?????? ?????? ?* ? BSc+ MBA??????????? ???????? ?????? - ?.UIC??
?????? ?????:? ????? ??? ?????:? ????? ???? ???? ??? ???? ????, ????? ?????? ????? ?? ?????? ???? ????? ?????? ???? ???? ????. ????? ????? ????? ?????? ??? ? CPC?? ? .CPM?????? ?????? ???????, ??? ????? ?????? ????? ????? ??????. ????? ?? ?? ????? ???? ?????. ?? ?? ???? ?????? ?????, ??? ?? ????? ????? ???? ????? ????? ??????? ????? ????? ????? ?????? ??????? ??. ????? ???? ????? ??? ?????? ? .(CPBA (Cost Per Brand Assimilation?????? ????? ?????? ?????? ??? ????? ??????? ???????? ??? ?????? ??? ???? ?????? ??? ???? ?????? ?????? ????? ???? ????? ?????/????? ??? ???????. ???? ???? ??? ???????? ???? ????? ??? ????? ????? ?)??? ??????? ???? ??? ?????? ?????, ??? ???????? ??????( ??????? ?"????" ? 5.2 ??? ?????? ?????? ?????? ????? ???? ???? ???.?
?????? ?????:? ????? ??????:? ????? ??????? ??????? )?? ?? ????? ? 0102( ????? ????? 5.5? ??????? ????? ???? "?? ???" ????????, ???? ??? )5.1 ??????( ??? ?????? ????? ????? ?????? ??? ?????? "?????? ???" C ?????? ??????? ????. ??? ?????? ??????? ???? ?? ??????? ?????? ????? ???? ??? ??????.? ????? ?????? ????????? ???? ???? ???? ??? ????? ????? ????????? ?????? ?????? ???? ?? ??? ???? ??? ?? ????, ???????? ????? ?????? ??????? ????? ???? ??? ?? ???? ?????? ?????.?
?????? ?????:? ????? ??? ?????:? ????? ??????? ??????? )?? ?? ????? ? 0102( ????? ????? 5.5? ??????? ????? ???? "?? ???" ????????, ?????? ? 5.3 ?????? ????? ?????. ???? 5.1 ?????? ???????? ?????? ???? ??????? ????? ?????.? ????? ????? ????? ???? ???????? ??? ????? ????? ???? ????? ?????? ???? ?? ??? ???????.?
??????? ????? ??????? ??????? ???? ?? ?????? ??????? ????? ??????? ?????? ?????? ?????? ?????? ????? ??????? ?????? ??????? ?????????? ?????? ?????? ??? ???? ?????? ?????? ???? ???????.? ????? ????.? ?????? ???? ?????.? ?????? ???????? ???????????
????? ??????? ??? ???? ?????:? ?????? ??? ?????? ?? ????? ???????? ???? ???? 52.0? ?1.0 C? ????? ???? ??????.? ????? ???? ?????.? ?5.0 C 1 ?????? ????? ?????? ??????? ?????????? ?)?????? ?? ?XXXXX????? ????(...? ??? ???? ????? ??? ????? ?? ?????? ??? ??? ??????? ?? ?? ??? ???? ???? ?5.0? ??.? ?C? ?1 ????? ??? ?? ?????
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  • 16. ??????? ????? ??????? )1(? ?????:? ?"????" ??? ????? ???????? ?? 3 ?????? )3 ???( ???? ??????? ??????. ????? ??????? )3 ???( ????? ? 0051 ?????? ??????? ??? ????? ????? ?????.? ????? ??????? ??? ???? ???????? ???? ????????? ???? ????????? ?????? ???? ???, ???? ???? ??? ?? ???????? ???? ?????? ?????? ??????? ?????. ??? ???? ?????? ??????? ???? ????? ?????? ???? ????? ?????.? ?????? ?????? ??? ???? ?????? ???????? ??? ???? ?????? ????? ?????.?
  • 17. ??????? ????? ??????? )2(? ????? )????(:? ??"????" ???? ???? ?? ???? ?????? ??? ????? ?????? ??? ??.? ?????? ?????? ???? ? X?????? ?? ???? ??? ? 52 ????? ??????? ??????? ?/?? ?????? ????? ?????? ??? ???? ????? ?????? ????? ??????. ???? ????? ??? ??? ????? ????? ?????? ?? ???? ??????? ???? ???? ?????? ????? + ???? ????? ??? ???? ????? ????? ???? ?? ?????? ??????.?
  • 18. ??????? ????? ??????? )3(? ?????:? ???? ???? ??? ? X?????? ???? ??????? ????????? ? Y??????? ??? ??? ?????? ?????? ? ? Y???????? ?????? ????? ??? ???? ?X?? ?????? )????? ???? ????? ?????(. ????? ??????? )???? ??????(? ?????? ???? ?????? ?? ?? ?????? ?????? ??? ?? ??? ?? ?? ???? ????? ???? ??????? ??????? ????? ?????? ???? ???? ? X??????.? ????? ?????? ?????? ?? ???? ??????? ????? ????? ?????? ??????? ????? ??????? - ???? ????? ???? ?? ?? ???? ???????? ?)"??? ?????" ?? ??????? ??????, ?? ?? ????? ??? ?????? ???? ?????? ???????? ????? ???? ???? ?????? ?? ???? ???? ??? ?????? ???? ???? ???(.?
  • 19. ??????? ????? ??????? )4(? ????? )????(:? ?????? ?????? ????? ??? ??? ? ? Y???????? ?????? ??? ?????? ?????? ?????? ?????? ?? ???? ????. ????? ??? ??? ??? ?????? ?????? ?????? ?? ?? ???? ?????? )????? ????? ???? ??????(.? ?????? ?????? ???? ????? ????? ????? ????? ???? ???? ???? ????? ? ...X?????? ??? ? Y??????? ????? ???? ??? ??? ???? ?,X?? ?????? ??? ?????? ?????? ????. ?????? ??? ?? ???? ???? ????? ?? X???? ?????? ??? ?????? ?????? ????.?
  • 20. ??????? ?????? ????????? ?????? ????? ????????? ??? ?????? ??????.? ??.PayPal, BitCoin???? ,? ?????? ???? ??????? ???????? ???? ???? C ???? ????? ?????.?
  • 21. ??????? ????????? ??????? ????? ????????.? ?????? ????? ????? ??????? ????? ?????.? ?.?BI?? ?????? ??????? ????? ????.?
  • 22. ??????? ??????? ?????? ??????? ??????? ????? ?????.? ?????? ????? ????/????? ?????.? ?????? ????? ????? ????? ?????? ??????/????? ?????.? ?????? ??????? ???????? "?????" ????? ????? ??? ???.? ?????? ????? ????? ?? ??? ?????? ???? )????? ?????(.?
  • 23. ??????? ??????? ???????? ?"??? ???????" C ????? ????????? ???? ?????? ????????? ?????? ???? ????? ?? ?? ????.? ??????? ???????? ?????, ??????????? ?????????.? ????? ???, ??????, ?.Load Balancing?? ?????? ?????? ???? 7/42.?
  • 24. ??????? ??????? ?????? ????? ???? ???????? ??????? ?? ??? ???/???? ??????.? ?????? ??????? ????? ?????? ?????? ???? ????.? ?????? ??????? ??????? ?"? ?????? ????????, ????? ?????? ?)????, ???????(.? ??????? ????????? ?????? ???????.? ?????? ?????? ?? "?????" ?????? ????????.?
  • 25. ??????? ???????? )1(? ??????? ?????? ???? ????? ?????? ???????? ??? ?????.? ??????? ????????? )?????? ?? ????? ?? ????( ??? ????? ?? ????? ????? 52.1 ??? ???????. ?????? ????? ??? 5.2 ??? ??????.? ?????? ???? ?? ?? ????? ????? ?????? 5.2 ??? ???????:? ???? ??????? ??? ????? ?"??????" ?????? ???? ??? ???????? ???????? ? 5.1 ??? ??????? ???? ?????? ??????, ????? ?????,? ???????? ??????.?
  • 26. ??????? ???????? )2(? ?????? ????? ?????? ?????? ??????? ????, ???? ????? ????? ??????? 02 ???? ?????? )????? ??? ????? ?? ????? ???????(? ???? ??? ??????? ???? ?????? ? 000,051 ????. 000,05 ??????? ???????? ??? ????? ?????? ???? 000,001 ???? ????? ??????? ????? ?????? ????.? ????? ???, ?? ?? ???? ???? ?????, ?? ??????? ???? 45 ??????? ????? ?????? ?????? ?????? ?????? ???? 63 ???? ?????? ????.? ?????? ?????? ?????? ?????? ???? ??? ????? ?????? ?? ???? ???? ?????? ??? ?? ???????. ???? ?? ??? ?????? ???? ???? 04? ????? ??? ???????? ????? ????? ? 801 ?????? ???? ????.?
  • 27. ??????? ???????? )3(? ??? ???? ???? ?????? ?? ???? ????? ?? ????????? ?????:? ?????? ?????? )???????, ???? ?????? ????, ??????? ?????(.? ??????? ????? ???????.? ?????? C ???? ??????, ?????? ?????????, ????? ?????? ????????.? ?????? ??????.?
  • 28. ???????:? ??? ?????? ??????? ??????:? ???? ???? %57:? ????? ? - BrainDamage??????, ????"? ?????, ???? ???????, ?????????? ?????? ???? )???? ??? ????( ?????? ????? ? - Meaningful machines??????, ????"? ?????, ???? ???????,? ?????????? ?????? ????, ??? ????? ????? ? - Internet Driver?????? ???"? ?????"? ?????, ????????? ??????? ??????? ???????, ??? ????? ??????, ???? ???? ??? ??????, ??? ????? ????? ??????? ???????, ??? ????? ???? ????? ???? ????? ????? ???? )??? ????.(?
  • 29. ???????:? ??? ?????? ??????? ??????:? ????? ?????? %02:? ?????????, ???? ??????, ?????? ??????? ???? C ?????? ?????"? ?????? ???? ??????? - ???? ?????? ?????? ????"? - ????? ????? ???? ?????? ???? ????"? - ???? ???? )???? ?????(? ????? ??????? ???? - ?? ??????? ?????? )???"?(? ????? ????? ?????? - ??????? )???"?(? ?????? ??????, ???????? ?????? C ????? ?????? ????? ???? )??? ????.( ?????? ?????? ?* ? BSc+ MBA??????????? ???????? ?????? - ?.UIC??
  • 30. ?????? ?????:? ????? ??? ?????:? ????? ???? ???? ??? ???? ????, ????? ?????? ????? ?? ?????? ???? ????? ?????? ???? ???? ????. ????? ????? ????? ?????? ??? ? CPC?? ? .CPM?????? ?????? ???????, ??? ????? ?????? ????? ????? ??????. ????? ?? ?? ????? ???? ?????. ?? ?? ???? ?????? ?????, ??? ?? ????? ????? ???? ????? ????? ??????? ????? ????? ????? ?????? ??????? ??. ????? ???? ????? ??? ?????? ? .(CPBA (Cost Per Brand Assimilation?????? ????? ?????? ?????? ??? ????? ??????? ???????? ??? ?????? ??? ???? ?????? ??? ???? ?????? ?????? ????? ???? ????? ?????/????? ??? ???????. ???? ???? ??? ???????? ???? ????? ??? ????? ????? ?)??? ??????? ???? ??? ?????? ?????, ??? ???????? ??????( ??????? ?"????" ? 5.2 ??? ?????? ?????? ?????? ????? ???? ???? ???.?
  • 31. ?????? ?????:? ????? ??????:? ????? ??????? ??????? )?? ?? ????? ? 0102( ????? ????? 5.5? ??????? ????? ???? "?? ???" ????????, ???? ??? )5.1 ??????( ??? ?????? ????? ????? ?????? ??? ?????? "?????? ???" C ?????? ??????? ????. ??? ?????? ??????? ???? ?? ??????? ?????? ????? ???? ??? ??????.? ????? ?????? ????????? ???? ???? ???? ??? ????? ????? ????????? ?????? ?????? ???? ?? ??? ???? ??? ?? ????, ???????? ????? ?????? ??????? ????? ???? ??? ?? ???? ?????? ?????.?
  • 32. ?????? ?????:? ????? ??? ?????:? ????? ??????? ??????? )?? ?? ????? ? 0102( ????? ????? 5.5? ??????? ????? ???? "?? ???" ????????, ?????? ? 5.3 ?????? ????? ?????. ???? 5.1 ?????? ???????? ?????? ???? ??????? ????? ?????.? ????? ????? ????? ???? ???????? ??? ????? ????? ???? ????? ?????? ???? ?? ??? ???????.?
  • 33. ??????? ????? ??????? ??????? ???? ?? ?????? ??????? ????? ??????? ?????? ?????? ?????? ?????? ????? ??????? ?????? ??????? ?????????? ?????? ?????? ??? ???? ?????? ?????? ???? ???????.? ????? ????.? ?????? ???? ?????.? ?????? ???????? ???????????
  • 34. ????? ??????? ??? ???? ?????:? ?????? ??? ?????? ?? ????? ???????? ???? ???? 52.0? ?1.0 C? ????? ???? ??????.? ????? ???? ?????.? ?5.0 C 1 ?????? ????? ?????? ??????? ?????????? ?)?????? ?? ?XXXXX????? ????(...? ??? ???? ????? ??? ????? ?? ?????? ??? ??? ??????? ?? ?? ??? ???? ???? ?5.0? ??.? ?C? ?1 ????? ??? ?? ?????
  • 35. ?????? ??????? ??????? ?????? ????? ??????.? ??????.? ??? ??????? ???? ??? ?? ?????.?