Starbucks computer lab
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Starbucks opened its first store in 1971 and was founded by Howard Schultz with the goal of being a "third place" between home and work. The coffee chain's primary target market is young adults who it reaches through social media, traditional advertising, and Google Adwords with an annual digital marketing and traditional advertising budget that also funds new computers. Starbucks measures profit to determine the success of its target market outreach.
Starbucks computer lab
- 2. About Starbucks First Store Howard Schultz The Third Place
- 3. Target Market Primary Target Total Business Annually
- 4. Target Market Secondary Target Total Business Annually
- 5. My Big Idea Starbucks Computer Lab
- 6. Reach Target Market Social Media Traditional adverting Google Adwords
- 7. Budget Starbucks Annual Budget
- 8. Budget Digital Marketing Traditional Marketing Computers
- 9. Measure
- 10. Profit