STARFLOORS Marketing
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This document discusses StarFloors' marketing and social networking strategy for 2011. It will update its website to better represent the brand and products, introduce the company on social media sites like Facebook and Twitter, and create an informative blog. It will also run an e-blast campaign and print advertisements. The social networking section emphasizes engaging customers through sites like Facebook and promoting partner manufacturers. The strategy aims to gain more exposure for StarFloors and present it as the top source for flooring products.
STARFLOORS Marketing
- 1. Marketing and Social Networking 2011
- 2. Marketing and Social Networking 2011What is marketing and social networking?Gaining exposure to your company through various media outlets and presenting STARFLOORS as the ultimate floor covering source to a larger consumer market.How?Updating our website
- 3. Introducing STARFLOORS to the social networking sites currently available
- 4. Creating an interesting and informative blog
- 6. Exciting and memorable print advertisements
- 7. Marketing and Social Networking 2011Website
- 8. WEBSITE - Future GoalsRepresent a clear and consistent brand and top of the line products
- 10. Put a spotlight on the features of YOUR company
- 11. Show an established partnership with reputable manufacturers
- 12. Promote the latest flooring productsWEBSITE - Features Highlights for the most important aspects of STARFLOORS
- 13. All links are easily accessible and visually appealingWEBSITE - FeaturesPride in our Partnership
- 14. WEBSITE -FeaturesEmphasis on manufacturers
- 15. Links to manufacturers websites
- 16. Instant virtual design of a roomWEBSITE -FeaturesClever and unique advertising opportunities
- 17. Repeated promotion of manufacturersWEBSITE -Features
- 18. Marketing and Social Networking 2011Social Networking
- 19. SOCIAL NETWORKING Where your company fits in:+ When we sell StarFloors, we sell your company and your products+ Direct mentions and promotion of your company+ Sponsored E-Blasts, videos, and webinars for your company+ Most important: client testimonials that highlight your brand and show the quality of product through images
- 20. Traditional Consumers vs. Social ConsumersTraditional ConsumersReviews from newspapers, magazines, etc.Local directoriesMail RadioTelevisionWord of MouthDisplaysBillboardsSocial ConsumersWebsitesWeb videosSocial networkingFacebook groupsGrouponsWord of Mouth through social networkingTraditional Word of Mouth
- 21. SOCIAL NETWORKING Why use social networking?There are 500 million people on Facebook-100 million of these people are using mobile FacebookTwitter has 160 million people 100 million tweets are being sent each day.
- 22. YouTube streams 9 million streams a monthThe conversations are taking place with our without you.Share of Social Networking on the Web*
- 23. SOCIAL NETWORKING Why use social networking?Percent of social consumers that use social networking sites for online shoppingIts not about what YOU are saying. Its about what THEY are saying.
- 25. Marketing and Social Networking 2011E-Blast Campaign
- 26. E-BLAST CAMPAIGNDifferentiate Yourself From Competition
- 27. Marketing and Social Networking 2011Print CampaignWeve got you covered.
- 28. PRINT CAMPAIGN
- 29. PRINT CAMPAIGNPresent the ease and theComfort of having the Showroom On Wheels come to you.
- 30. PRINT CAMPAIGNWe offer Store-to-Your-DoorService Nationwide