Stoica : Your website is the most important digital asset
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The document discusses how websites are still relevant marketing assets and provides 5 ways to level up a website. It emphasizes that websites are owned assets that allow for direct customer interaction and data collection 24/7. It then gives ideas like using the website as a content hub, streamlining communication with AI/chatbots, personalizing content, improving conversion rates with AI, and adding motion UI. The overall message is that websites are important marketing touchpoints and following these strategies can help optimize them.
Stoica : Your website is the most important digital asset
- 1. Your website is the most important digital asset Elena Iordache-Stoica 8th October 2021 / Webstock
- 3. Keep watching to Learn why websites are still relevant Discover how to market like a media company Find ideas to level up your website Q&A
- 4. A little about me... 8+ years in B2B tech sales & marketing Sales + Marketing = Demand generation for STOICA agency Pessimism never won any battle
- 6. 93% of buyers say the website is the most influential touchpoint in decision making DemandGen Report
- 7. Your website is an asset you own Own the content Direct customer interaction Rely on your data 24/7 sales channel
- 8. As the world becomes smarter and smarter, data becomes the key to competitive advantage. - Bernard Marr
- 9. 5 ways to level up your website
- 10. #1 Your website as a content hub
- 11. Brand affinity increases with time spent, not the number of touchpoints, and captivating content is central to this strategy. - Wistia
- 12. SmartBill
- 13. Mailchimp
- 14. Wistia
- 15. Market as a media company implies Creating binge-worthy content Exploring with multiple formats Using your website as a content hub Leveraging social platforms to reach new audiences While building your own subscriber base
- 16. #2 Streamline communication with AI & chatbots
- 17. 83% of customers expect to engage with someone immediately when contacting a company State of the Connected Customer, October 2020
- 19. Chatbots enable you to Qualify visitors Provide customer support Help visitors find the content or product they are looking for
- 21. 66% of consumers say encountering content that isnt personalized would stop them from making a purchase CMO by Adobe
- 23. Dynamic content
- 24. Website personalization allows you to Improve your visitors experience Make better content & product recommendations Display the right call to action
- 26. AI powered landing pages
- 27. AI powered landing pages Recommend best copy & page structure Show the best landing page version to the right audience Identify conversion patterns
- 28. #5 Motion UI
- 31. Add more life to an interaction Let users know they are making progress Create emotion Used wisely, Motion UI enables you to
- 32. elena@stoica.co linkedin.com/in/elenaiordache Connect on LinkedIn and lets stay in touch