Storytelling and how bloggers are influencers
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This document discusses how destinations can use bloggers and storytellers to build their tourism brand and attract visitors. It explains that a destination's brand is the sum of stories and experiences people have there. Destinations can work with bloggers, who are seen as content creators and influencers, to promote the destination through blog trips and campaigns. The document provides tips on selecting bloggers and gives an example of how a blog trip to Antwerp resulted in new posts, social media exposure, and continued promotion of the city.
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Storytelling and how bloggers are influencers
- 1. Vancouver | Detroit | Amsterdam | Sydney ISABEL MOSK @ISABELMOSK
- 4. Think!Amsterdam Tourism brand •The sum of stories people hear •The sum of experiences people have
- 6. Think!Amsterdam MARKETING THROUGH STORYTELLERS stories storytellers target audience
- 8. Think!Amsterdam BLOGGERS ARE CONTENT CREATORS
- 12. Think!Amsterdam
- 13. Think!Amsterdam Brownies The term used to describe the fan community (usually adult men) of the show My Little Pony: Friendship is Magic.
- 14. Think!Amsterdam Awareness Consideration Intent Purchase Visit Evaluate THE VALUE OF BLOGGERS TO DMOS Blogger Campaigns
- 16. Think!Amsterdam
- 17. Think!Amsterdam
- 19. Think!Amsterdam 1) VALUE TO THE BLOGGER
- 20. Think!Amsterdam 2) REACH; THE SIZE OF THE AUDIENCE
- 22. Think!Amsterdam 4) INFLUENCE IN A NICHE
- 23. Think!Amsterdam 5) CONNECTION TO OTHER INFLUENCERS
- 24. Think!Amsterdam 6) QUALITY AND STYLE OF WRITING
- 25. Think!Amsterdam 7) SPEED OF COMMUNICATION
- 26. Think!Amsterdam 8) USE OF TECHNOLOGY AND TOOLS
- 28. Think!Amsterdam
- 29. Think!Amsterdam
- 30. Think!Amsterdam
- 31. Think!Amsterdam • 54 posts were written by the bloggers • 192K people read those posts • 547 tweets #FASHIONINANTWERP • 281K people got involved
- 32. Think!Amsterdam
- 33. Think!Amsterdam • Antwerp in top ten of Fashion capitals in the world (Global language monitor) • A fashion community that keeps on growing • Good contacts with the fashion bloggers (that kept coming to Antwerp in the months after the blog trip and kept on writing after the blog trip)
- 35. Think!Amsterdam BEYOND THE BLOG TRIP
- 36. Think!Amsterdam
- 37. Think!Amsterdam
- 38. Think!Amsterdam BLOGGER TAKE-AWAYS 1. Find your niche! 2. Build a community 3. Be clear about your approach and objectives 4. Understand the destination’s objectives and expectations 5. Stay humble
Editor's Notes
- #32: The bloggers created a lot of content about Fashion in Antwerp and their experiences.