Strategy in social medias
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I had the great opportunity to conduct a 2 hours seminar for a first year marketing class in Polytechnic University of Marche, San Benedetto del Tronto¡¯s branch. The lesson touched upon digital marketing basic concepts as well as more advanced ones, providing also my students with a social media strategy sample plan . Even if they were at their first class in marketing topics, from the interest and participation showed during the lesson I am really sure they will continue their studies on those topics. I strongly wish to keep in touch with them all . #smssbt Main topics : - Inbound and outbound marketing - Content and viral marketing - Social media strategy - Social Media Plan
Strategy in social medias
- 1. Strategy in Social Medias lorenzo.mattiacci@gmail.com March 28, 2014 #SMSSBT
- 2. Who¡¯s this guy ? lorenzo.mattiacci@gmail.com Lorenzo MATTIACCI Freelance Social Media Consulting Postgraduate on November 2012 Marketing Intern, ELSIS Pro, Vilnius ( Lithuania) Erasmus France 2011 #SMSSBT
- 3. !3 Freelance Social Media Consulting is ¡ ¡basically, something like this : #SMSSBT
- 4. !4 Part I - Key Concepts #SMSSBT
- 5. !5 Inbound ! ! ! ! ! ! Outbound Attract prospects with personality Promote the sharing Promote discussions Promote company Promote products Company Prospects Persuade prospects
- 8. Inbound Marketing Personality beyond company¡¯s logo We are people !! Images, ideas, thoughts Promote discussion between company and environment Basically, Inbound Marketing ! !8
- 9. Personality ( brand equity ) Inbound Marketing We are people ( not just a brand!)Company Image !9 #SMSSBT
- 10. Interest customer Inbound Marketing 2 Sell to the customer Involves customer !10 Inbound Marketing = Virality
- 12. !12 Content Marketing Creating and sharing content Good contents Good virality So, let¡¯s make good content and make it viral ! Right ? #SMSSBT
- 13. !13 Virality ? Well . . . #SMSSBT
- 14. Touching Points , a point of view !14 Customers Company Social SiteWoM Fair Agents #SMSSBT
- 15. From prospect to customer Customer Prospect !15 WoM Sito InternetFiera LinkedIn Facebook Mail Pinterest Twitter ºÝºÝߣshare So, let¡¯s do everything ! Right ?
- 16. !16 Issues Well . . . Costs Time Different analytics Expertises Attribution Who¡¯s doing what? #SMSSBT
- 17. !17 Where can I use social marketing ? Institutional Internal ExternalInvestors Suppliers EnvironmentInstitutions EmployeesCollaborators Internationalisation ! #SMSSBT
- 18. !18 Part II - Social in-depth analysis ! Social Marketing plan #SMSSBT
- 19. !19 Some social
- 20. Objectives Personality Creation, News sharing Visualisation Relaxed, informal ambiance ! Informal tone ( users expectations ) Company¡¯s website Sharing !20 Facebook, analysis #SMSSBT
- 21. Control User Closed Group - Customers ( key) Open Group ( new products, our mission etc, etc ) Of?cial Page Closed Group - Collaborators Closed Group Assistance (FAQ) Closed group - Partner !21 Facebook, analysis
- 22. Ideal campaign : ! 2 - 3 posts per week More for new products launching , new fair, new catalogue, etc¡ !22 Facebook, fan page Green economy Products Energy Fashion Design Interior Design
- 23. Aim : ! promote dialogue among members Closed Group : ! ¡ª>Present speci?c products to speci?c targets! ! ¡ª>Interact with agents - partners - suppliers - etc etc Open Group : ! ¡ª> Present new products! ! ¡ª> Present catalogues! ! ¡ª> Live assistance (Frequently Asked Questions) !23 Facebook, groups
- 24. Pinterest, Analysis Relaxed/ informal ambiance ! Informal tone Objectives Inspiration Vision Personality Last years¡¯s growth Italy : +150% !24 #SMSSBT
- 27. !27 Twitter, Analysis Relaxed/ informal ambiance ! Informal tone Objectives Sharing Information Engaging Real time Fast ! Interaction #SMSSBT
- 30. Formal ambiance ! Formal Tone Professional Networking Sales and Professional advertising Professional reputation Create a professional reputation in a professional ambiance !30 LinkedIn, analysis Objectives
- 31. !31 LinkedIn, Campaign Of?cial page - Employees¡¯ List - Collaborators List First step Second step Understand the target Third step Editorial plan - sharing plan Fourth step Advertising plan
- 33. !33 Foursquare, analysis Informal ambiance ! Informal tone Geo - social network ! Places Pubs Malls Landmarks Inspirations Restaurants #SMSSBT
- 35. Examples : New products, new laws, company presentation, mission¡. !35 ºÝºÝߣshare, analysis Formal - semi formal ambiance ! Informal Tone Inspiration Personality Branding Objectives
- 37. !37 ItemWeek 1st 2nd 3rd 4th 5th 6th 7th 8th Analysis ? Benchmark Facebook Linkedin Pinterest Twitter ºÝºÝߣshare Non-social Social Media Plan , Main #SMSSBT
- 38. !38 Questions ? Merci ! Thank you ! Grazie ! лл ! @lawrencematch @lawrencematch @lawrencematch lorenzo.mattiacci@gmail.com #SMSSBT