In a recent study conducted by Redseer Strategy Consultants (Redseer), Indias largest and renowned strategy consultancy firm with a global footprint and Udaan Indias major eB2B player, delves deep into the eB2B market, offering key insights and strategic approach aimed at unlocking unparalleled growth opportunities for businesses operating in the segment. The comprehensive analysis and in-depth market research reveal that udaan, Indias largest eB2B player, has emerged as a leader in customer service excellence following a phase of market consolidation. The focus on customer service excellence, especially after a period of market consolidation, indicates a strategic approach to stand out in a more concentrated and competitive market.