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Sudocrem social media marketing success timeline

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Orbital Global
Orbital Global

Sudocrem is the UK's No.1 nappy rash cream and a Superbrand. Orbital Media have been managing their social media presence since 2010, pushing the boundaries of social media technology and promotion and picking up a bit of silverware on the way too! This presentation represents just a small sample of what we've achieved for the brand. As ever, we'll continue to position Sudocrem as the leader in its field, now to a global audience however. Exciting times ahead.

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Sudocrem social media marketing success timeline
It started with a post... Sudocrem, one the UK’s top baby brands, had no social media presence before 2010. Facebook was 6 years old; Twitter was only 4 years old, and Instagram had only just launched! 2010
Laying the foundations Activation of Facebook and Twitter social media channels. The Sudocrem blog was set up, and has become one of the most popular and influential brand centric baby and parenting blogs online. Relevant and interesting content is posted almost daily to ensure it remains fresh and current with a loyal readership. 2010
#AllBabiesCount Sudocrem donated 25p to NSPCC for every retweet of #AllBabiesCount. Overall, £25,000 was raised for the charity. Campaign was referenced approximately 6,700 times on Twitter and has appeared in the feeds of over 3,500,000 Twitter followers. 2011
Sudocrem Virtual Baby Shower The world’s first Virtual Baby Shower app hosted and managed via Facebook. Now a permanent feature on the Facebook page with hundreds of users each month. So far, there have been over 10,000 registered users to the app. 2012
Virtual Treasure Hunt Users had a choice of 4 maps where they could reveal prizes to win instantly. The app was awarded the prestigious Best OTC (Over The Counter) Campaign in Digital & Social Media 2014. It was so popular that we had to reset the app half way through the campaign! Sales grew dramatically for the campaign period! 2013
2014 Ready, Steady, Change A unique time challenge which invites parents to complete a three stage process, replicating the brand mantra of ‘Clean, Dry, Apply’. This was the first Sudocrem skill based game. Promotion across social channels reached 9.3 million people.
2015 What’s in the Nappy? Users opened virtual nappies for the chance to win instant prizes. The application introduced the ‘Nappy Rash Gremlin’, a new antagonist character for Sudocrem. Over 96,000 plays, the highest ever number of plays. The highest number of plays for a Sudocrem application to date.
Where are we now… 2016 and beyond! 2016
Fabulous Friday Freebies Users can come and play every Friday for the chance to win instant prizes. The app was launched in 2015, but it is so successful that it now runs as a permanent feature on the Facebook page. It draws in around 28,000 users every month. 2015/16
2016 Save Christmas with Sudocrem! In this super fun and interactive game users simply had to tap the Nappy Rash Gremlins to break their parachutes and save Christmas to win a prize! Played by over 100,000 people and over 270,000 minutes of gameplay accumulated.
1.1 million reach per month 1,000 people engaged every day 1.4 million views per month 81% of followers are female, the target audience for Sudocrem 15,000 visitors per month 50,000 website & blog visitors per month 265,000 views in total 68% of users are 18 – 44 females, the target audience for Sudocrem Statistics (Summer 2016)
Sudocrem’s other products Orbital Media doesn’t just mange the social channels for Sudocrem Antiseptic Healing Cream and Sudocrem Care & Protect. Sudocrem Skin Care Cream (a moisturising product aimed at adults) has a community of over 20,000.
We’ve helped Sudocrem collaberate with lots of brands, here’s a small selection!
What next… The world, of course! We now oversee 25+ global markets for the brand. We listen, guide and help implement proven social media strategies to all markets, driving sales and awareness to millions of parents around the world.
Get in touch! Our web address www.orbitalmedianetwork.com Our number +44 0203 411 9111

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Sudocrem social media marketing success timeline

  • 2. It started with a post... Sudocrem, one the UK’s top baby brands, had no social media presence before 2010. Facebook was 6 years old; Twitter was only 4 years old, and Instagram had only just launched! 2010
  • 3. Laying the foundations Activation of Facebook and Twitter social media channels. The Sudocrem blog was set up, and has become one of the most popular and influential brand centric baby and parenting blogs online. Relevant and interesting content is posted almost daily to ensure it remains fresh and current with a loyal readership. 2010
  • 4. #AllBabiesCount Sudocrem donated 25p to NSPCC for every retweet of #AllBabiesCount. Overall, £25,000 was raised for the charity. Campaign was referenced approximately 6,700 times on Twitter and has appeared in the feeds of over 3,500,000 Twitter followers. 2011
  • 5. Sudocrem Virtual Baby Shower The world’s first Virtual Baby Shower app hosted and managed via Facebook. Now a permanent feature on the Facebook page with hundreds of users each month. So far, there have been over 10,000 registered users to the app. 2012
  • 6. Virtual Treasure Hunt Users had a choice of 4 maps where they could reveal prizes to win instantly. The app was awarded the prestigious Best OTC (Over The Counter) Campaign in Digital & Social Media 2014. It was so popular that we had to reset the app half way through the campaign! Sales grew dramatically for the campaign period! 2013
  • 7. 2014 Ready, Steady, Change A unique time challenge which invites parents to complete a three stage process, replicating the brand mantra of ‘Clean, Dry, Apply’. This was the first Sudocrem skill based game. Promotion across social channels reached 9.3 million people.
  • 8. 2015 What’s in the Nappy? Users opened virtual nappies for the chance to win instant prizes. The application introduced the ‘Nappy Rash Gremlin’, a new antagonist character for Sudocrem. Over 96,000 plays, the highest ever number of plays. The highest number of plays for a Sudocrem application to date.
  • 9. Where are we now… 2016 and beyond! 2016
  • 10. Fabulous Friday Freebies Users can come and play every Friday for the chance to win instant prizes. The app was launched in 2015, but it is so successful that it now runs as a permanent feature on the Facebook page. It draws in around 28,000 users every month. 2015/16
  • 11. 2016 Save Christmas with Sudocrem! In this super fun and interactive game users simply had to tap the Nappy Rash Gremlins to break their parachutes and save Christmas to win a prize! Played by over 100,000 people and over 270,000 minutes of gameplay accumulated.
  • 12. 1.1 million reach per month 1,000 people engaged every day 1.4 million views per month 81% of followers are female, the target audience for Sudocrem 15,000 visitors per month 50,000 website & blog visitors per month 265,000 views in total 68% of users are 18 – 44 females, the target audience for Sudocrem Statistics (Summer 2016)
  • 13. Sudocrem’s other products Orbital Media doesn’t just mange the social channels for Sudocrem Antiseptic Healing Cream and Sudocrem Care & Protect. Sudocrem Skin Care Cream (a moisturising product aimed at adults) has a community of over 20,000.
  • 14. We’ve helped Sudocrem collaberate with lots of brands, here’s a small selection!
  • 15. What next… The world, of course! We now oversee 25+ global markets for the brand. We listen, guide and help implement proven social media strategies to all markets, driving sales and awareness to millions of parents around the world.
  • 16. Get in touch! Our web address www.orbitalmedianetwork.com Our number +44 0203 411 9111