2. Objectives
Provide information with clear explanations and descriptions
about the food items
Offer items on specials or promos to assist guests with food and
beverage selections
Suggest name of specific menu items to guests to help them
make the choice and know what they want
Recommend standard food and beverage pairings
Provide several choices or options to guest
Use descriptive words while explaining the dishes to make it
more tempting and appetizing
Carry out suggestive selling discreetly so as not to be too pushy
or too aggressive
4. Benefits of Suggestive Selling
Suggestion selling benefits the salesperson,
the customer, and the company.
Salesperson benefits because the customer
will want to do repeat business.
Customer will benefit because he/she is
more pleased with the original purchase.
Company benefits because the time and
cost involved in suggestion selling is less
than the cost of making the original
purchase.
5. RULES FOR SUGGESTIVE SELLING
Do suggestive selling after the customer has
made a commitment to buy, but before
payment is made or the order written.
Make your recommendation from the
customers point of view and give at least
one reason for suggestion.
Ex. If you want something sweet you might
want to order dessert.
6. RULES FOR SUGGESTIVE SELLING
Make the suggestion definite.
Ex. Dont ask Will that be all? Instead
say This chocolate cake is our best seller
and you will indeed like the taste of it.
Show the item you are suggesting.
Make the suggestion positive.
Ex. This dessert will compliment your
sweet tooth buds. Look how chocolaty
and how decadent it was.
7. SUGGESTIVE SELLING
METHODS
There are three methods used in
suggestive selling. They are offering
related merchandise, recommending
larger quantities, and calling attention
to special sales opportunities.
8. OFFERING RELATED MERCHANDISE
Can be a good or service that would
increase the use or enjoyment of the
customers original purchase
9. RECOMMENDING LARGER QUANTITIES
Suggesting a larger quantity usually works
in retail settings when selling inexpensive
items or when savings in money or time
and convenience are involved.
10. CALLING ATTENTION TO SPECIAL
SALES OPPORTUNITIES
Sales people are obligated to
communicate special sales opportunities to
their customers.
11. SUGGESTIVE SELLING TIPS
Get to the table before guest look at the menu Be ready for
some questions asked from the gust or customer, make it sure
you know the standard price.
Do not interrupt the dining guest while they are selecting food
from the menu or ordering something.
Food or beverage when the guest is done with their order. Such
an interruption might create an element of doubt in the guest
mind that you merely suggesting items only to increase the
sales and that you really have no concern for her/ his needs.
Know when to make suggestions to the guest If the guest is in
undecided the food that they order
12. SUGGESTIVE SELLING TIPS
Read the customers /guest at the dining table
Learn to read customers body language and adapt our suggestions
accordingly. If one of your customer seems indecisive or hesitant
when ordering, jump in describe your favorite menu items. Take some
action to suggest signature food or beverage.
Understand the guest needs.
Respect needs of the guest base on her/his beliefs, suggest some
type of food.
Avoid using words describing negatively
Try to find words that could not describe no or do not how through
the thought that the customer or guest may appreciate the food that
present in the menu.
13. SUGGESTIVE SELLING TIPS
Understand the guest needs.
Respect needs of the guest base on her/his
beliefs, suggest some type of food.
Avoid using words describing negatively
Try to find words that could not describe no
or do not how through the thought that the
customer or guest may appreciate the food
that present in the menu.
14. SUGGESTIVE SELLING TIPS
Always wear your smile
In suggesting food or beverage to your guest
its one way to order for what food suggested
from the server.
Be price - sensitive Base on their budget,
Like, if the guest wants to have food with
beverage the order range of Php 300-Php
400 do not suggest over the amount.
15. SUGGESTIVE SELLING TIPS
Suggest according to the season and
ambiance or location of the restaurant
Suggestive selling price moreover,
suggestions contribute to the guests,
satisfaction, particularly when their sincere
desires to really help the guest in the first
place
17. Make and design a Menu Card where in you will put the list of
food/desserts/beverages offered by a restaurant who is
offering Table de Hotel or Ala Carte type of food service.
Materials Needed:
1. Bond Paper/Oslo Paper/Construction
2. Black or Colored pen for Writing of menus and artwork
Colored paper for designing
3. Cut out images of dish or food(Optional)
PERFORMANCE TASK