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Swarangana 16

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Rajesh Shindhe
Rajesh Shindhe

The document discusses an upcoming classical Hindustani music competition called "Swarangana-16" that will be held in the twin cities of Bangalore and Mysore. It aims to bring back the glory and popularity of classical Hindustani music, which has been somewhat forgotten in recent decades. The competition will have categories for ages 8-15 and 16-22 and winners will receive rewards, certifications, and opportunities to perform on larger platforms. Details provided include the preliminary budget, schedules, sponsorship opportunities, and marketing plans to promote the event.

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Swarangana 16
About: The way we perceive music has changed a lot in recent 30 years than it had changed in past 1000 years. The last 3 Decades have given birth to many of the modern music forms which had outreached the population like wildfire. With the current forms and further developments in music, we seem to have forgotten the music that was once a symbol of our culture and tradition, which not only used to touch our ears but also touched our hearts and souls. The Twin city beside its popularity in commerce and education, has also been a land to many of the legends who had contributed and transformed the ‘Classical music’ and took it to a new level. The City is home to the Renowned personalities like Pt.Sawai gandharba, Pt.Mallikarjun Mansoor, Pt.Basavaraj rajguru, Dr.Gangubai hangal, Pt.Bhimsen joshi and the never ending list of Classical Legends goes on.
“Swarangana-16” is one such attempt to bring back the long lost and forgotten Glory to the “CLASSICAL HINDUSTANI MUSIC”, the music that made the stones hymn to its tunes, the music which nourished the trees to bare fruits and the music that cured the ailments and diseases! “Swarangana-16” is a Classical Hindustani vocal competition which will be held for the age group of 8-15 years & 16-22 years who have calibre and mettle to showcase their mastered skill of “Hindustani Music” which not only upraises their stand in the world of world but also takes the ‘Hindustani music’ to a new level. A well stitched audition will be conducted to recognize the skill and talent of the participants. Top contestants will be selected for further competition. The winner will be awarded with Rewards and Certifications. The finalists will also be provided with further opportunities to perform on higher platforms.
Preliminary Budget Sl no Description Est. cost Total Amt reqd. Actual cost 1 Auditorium Alur Venkatrao (Auditions) Alur Venkatrao (1st & 2nd Round) Sannidhi (Finals) 15,000 15000 1,25,000+15000(RfD) 1,70,000 2 Audition Judges 15,000 45,000 3 Main judges 70,000 1,00,000 4 Hospitality 5,000 50,000 5 Promotion and prints Newspaper and television ads 30 banners 100 A3 200 Brochures Misc 1,00,000 30,000 6,000 10,000 4,000 1,50,000 6 Catering Food for 400 Tea & Snacks 40,000 15,000 55,000 7 Accomplice Harmonium Tabla Sitar 15,000 15,000 20,000 50,000 8 Stationery and misc Additional 30,000 10,000 40,000 9 Travelling Outstation Local 40,000 15,000 55,000 10 National level Hindustani vocalist Sandalwood Actor/Actress 2,00,000 1,00,000 3,00,000 TOTAL 10,15,000
Particulars Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsors Sponsorship Rs.7,00,000 Rs.5,00,000 Rs.3,00,000 Rs.1,00,000 Banners 100 No’s 100 No’s (70% of Platinum Branding) 100 No’s (50% of Platinum Branding) 100 No’s (30% of Platinum Branding) Stalls 5 3 2 -NA- Flyers and posters 1000 700 500 300 Local Newspaper ad 3 2 -NA- -NA- Social media promotion YES YES YES YES Local cable promotion 100% 70% 50% 30% Inscription on mementos and trophies YES YES -NA- -NA- Press coverage YES .YES -NA- -NA- Inscription on T-shirts and Merchandise YES YES YES -NA- Stage Branding YES YES YES -NA- Venue Branding YES YES YES YES ‘Swarangana’ Mascot Branding YES YES YES YES Sponsorship Slabs
Sl No Particulars Time Note 1 Registration 08:00am -10:00am 2 Inauguration 10:00am -11:00am 3 Auditions 11:00am - 01:30pm 4 Lunch Break 01:30pm - 02:30pm 5 Auditions 02:30pm onwards Day 1 (Auditions) August 25th 2016
Sl No Particulars Time Note 1 JR. Quarter Finals 09:30 - 11.30 2 Sr. Quarter Finals 12:00 - 02:00 3 Lunch Break 02:00 - 03:00 4 Jr. Semi Finals 03:00 - 05:00 5 Tea Break 05:00 - 05:30 6 Sr. Semi Finals 05:30 - 08:30 Day 2 ( Round 1 & Round 2) August 26th 2016
Sl No Particulars Time Note 1 Inauguration 10:00 – 11:00 2 Jr. Final Round 11:00 – 02:00 3 Lunch 02:00 – 03:00 4 Sr. Final Round 03:00 – 05:30 5 Welcoming & Felicitation 05:30 – 06:00 6 Finalist Performance 06:00 – 06:30 7 Guest Performance 06:30 – 07:30 8 Prize Distribution & Closing Ceremony 07:30 onwards Day 3 (Judgement Day) August 28th 2016
What’s in it for you?  Title Sponsorship and co-sponsorship available.  Brand visibility across various digital platforms, print media and in all communications leading up to the event.  3 weeks of publicity, beginning Start of August 7 until the event.  Access to the extensive audience database.  Long term association with our company which promotes all kinds of events round the year.  Concentrated audience for any promotional activity.  Opportunity to sample the product and reach out to first time customers.  Ideal opportunity to influence brand preference by pushing your product.  Single Event investment to boost brand promotion and sales at the same time.
Associate Sponsorship -Rs. 10,15,000/- Benefits: • Associate sponsor status. • Logo recognition on all printed materials (banners, brochures and posters). • Limited venue branding and free stall space (10ft x 10ft – 1no). • Associate sponsor status to be recognized in all media initiatives. • Stall details: 10ft by 10ft • Stall Amenities: 4ft by 2ft tables (1 no's per stall) Chairs (2 no's per stall)
Marketing and promotions • Sandalwood celebrities will be adorning the event. • Banners to be put up at selected locations in the city. • Advertisements to be carried out in selected newspapers. • Posters, flyers and brochures to be distributed around the venue. • Promotion to be carried out in social media (Facebook and Twitter). • Announcements regarding the event to be made in radio, a week prior to the event.
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Swarangana 16

  • 2. About: The way we perceive music has changed a lot in recent 30 years than it had changed in past 1000 years. The last 3 Decades have given birth to many of the modern music forms which had outreached the population like wildfire. With the current forms and further developments in music, we seem to have forgotten the music that was once a symbol of our culture and tradition, which not only used to touch our ears but also touched our hearts and souls. The Twin city beside its popularity in commerce and education, has also been a land to many of the legends who had contributed and transformed the ‘Classical music’ and took it to a new level. The City is home to the Renowned personalities like Pt.Sawai gandharba, Pt.Mallikarjun Mansoor, Pt.Basavaraj rajguru, Dr.Gangubai hangal, Pt.Bhimsen joshi and the never ending list of Classical Legends goes on.
  • 3. “Swarangana-16” is one such attempt to bring back the long lost and forgotten Glory to the “CLASSICAL HINDUSTANI MUSIC”, the music that made the stones hymn to its tunes, the music which nourished the trees to bare fruits and the music that cured the ailments and diseases! “Swarangana-16” is a Classical Hindustani vocal competition which will be held for the age group of 8-15 years & 16-22 years who have calibre and mettle to showcase their mastered skill of “Hindustani Music” which not only upraises their stand in the world of world but also takes the ‘Hindustani music’ to a new level. A well stitched audition will be conducted to recognize the skill and talent of the participants. Top contestants will be selected for further competition. The winner will be awarded with Rewards and Certifications. The finalists will also be provided with further opportunities to perform on higher platforms.
  • 4. Preliminary Budget Sl no Description Est. cost Total Amt reqd. Actual cost 1 Auditorium Alur Venkatrao (Auditions) Alur Venkatrao (1st & 2nd Round) Sannidhi (Finals) 15,000 15000 1,25,000+15000(RfD) 1,70,000 2 Audition Judges 15,000 45,000 3 Main judges 70,000 1,00,000 4 Hospitality 5,000 50,000 5 Promotion and prints Newspaper and television ads 30 banners 100 A3 200 Brochures Misc 1,00,000 30,000 6,000 10,000 4,000 1,50,000 6 Catering Food for 400 Tea & Snacks 40,000 15,000 55,000 7 Accomplice Harmonium Tabla Sitar 15,000 15,000 20,000 50,000 8 Stationery and misc Additional 30,000 10,000 40,000 9 Travelling Outstation Local 40,000 15,000 55,000 10 National level Hindustani vocalist Sandalwood Actor/Actress 2,00,000 1,00,000 3,00,000 TOTAL 10,15,000
  • 5. Particulars Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsors Sponsorship Rs.7,00,000 Rs.5,00,000 Rs.3,00,000 Rs.1,00,000 Banners 100 No’s 100 No’s (70% of Platinum Branding) 100 No’s (50% of Platinum Branding) 100 No’s (30% of Platinum Branding) Stalls 5 3 2 -NA- Flyers and posters 1000 700 500 300 Local Newspaper ad 3 2 -NA- -NA- Social media promotion YES YES YES YES Local cable promotion 100% 70% 50% 30% Inscription on mementos and trophies YES YES -NA- -NA- Press coverage YES .YES -NA- -NA- Inscription on T-shirts and Merchandise YES YES YES -NA- Stage Branding YES YES YES -NA- Venue Branding YES YES YES YES ‘Swarangana’ Mascot Branding YES YES YES YES Sponsorship Slabs
  • 6. Sl No Particulars Time Note 1 Registration 08:00am -10:00am 2 Inauguration 10:00am -11:00am 3 Auditions 11:00am - 01:30pm 4 Lunch Break 01:30pm - 02:30pm 5 Auditions 02:30pm onwards Day 1 (Auditions) August 25th 2016
  • 7. Sl No Particulars Time Note 1 JR. Quarter Finals 09:30 - 11.30 2 Sr. Quarter Finals 12:00 - 02:00 3 Lunch Break 02:00 - 03:00 4 Jr. Semi Finals 03:00 - 05:00 5 Tea Break 05:00 - 05:30 6 Sr. Semi Finals 05:30 - 08:30 Day 2 ( Round 1 & Round 2) August 26th 2016
  • 8. Sl No Particulars Time Note 1 Inauguration 10:00 – 11:00 2 Jr. Final Round 11:00 – 02:00 3 Lunch 02:00 – 03:00 4 Sr. Final Round 03:00 – 05:30 5 Welcoming & Felicitation 05:30 – 06:00 6 Finalist Performance 06:00 – 06:30 7 Guest Performance 06:30 – 07:30 8 Prize Distribution & Closing Ceremony 07:30 onwards Day 3 (Judgement Day) August 28th 2016
  • 9. What’s in it for you?  Title Sponsorship and co-sponsorship available.  Brand visibility across various digital platforms, print media and in all communications leading up to the event.  3 weeks of publicity, beginning Start of August 7 until the event.  Access to the extensive audience database.  Long term association with our company which promotes all kinds of events round the year.  Concentrated audience for any promotional activity.  Opportunity to sample the product and reach out to first time customers.  Ideal opportunity to influence brand preference by pushing your product.  Single Event investment to boost brand promotion and sales at the same time.
  • 10. Associate Sponsorship -Rs. 10,15,000/- Benefits: • Associate sponsor status. • Logo recognition on all printed materials (banners, brochures and posters). • Limited venue branding and free stall space (10ft x 10ft – 1no). • Associate sponsor status to be recognized in all media initiatives. • Stall details: 10ft by 10ft • Stall Amenities: 4ft by 2ft tables (1 no's per stall) Chairs (2 no's per stall)
  • 11. Marketing and promotions • Sandalwood celebrities will be adorning the event. • Banners to be put up at selected locations in the city. • Advertisements to be carried out in selected newspapers. • Posters, flyers and brochures to be distributed around the venue. • Promotion to be carried out in social media (Facebook and Twitter). • Announcements regarding the event to be made in radio, a week prior to the event.