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SWOT Analysis

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Jenny Spring
Jenny Spring

SWOT analysis is used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities, and threats. The internal factors (strengths and weaknesses) are controlled by the company, while the external factors (opportunities and threats) are outside of the company's control. Through examining these factors using customer and employee surveys as well as market research, a company can develop strategies to capitalize on strengths and opportunities, improve weaknesses, and address threats.

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Swot objective. To find the competitive advantage. And strategy according to attributes of company and market. Internal External Controlled by the Not controlled by the company company Strength Opportunities What you will capitalize on Invest What are the advantages What action can you take? Problems/weakness Threats Shore up Identify How can you adjust these? How can you address these Customer surveys, employee Market research -customers. Books, surveys, resources, markets, studies, internet. capabilities, processes. Competitors, industry, environment, regulation.
Weakness can be offset by strength. e.g. Faulty product, good service. Strengths could turn into opportunities. e.g. Outsource manufacturing could mean custom orders for other companies.

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SWOT Analysis

  • 1. Swot objective. To find the competitive advantage. And strategy according to attributes of company and market. Internal External Controlled by the Not controlled by the company company Strength Opportunities What you will capitalize on Invest What are the advantages What action can you take? Problems/weakness Threats Shore up Identify How can you adjust these? How can you address these Customer surveys, employee Market research -customers. Books, surveys, resources, markets, studies, internet. capabilities, processes. Competitors, industry, environment, regulation.
  • 2. Weakness can be offset by strength. e.g. Faulty product, good service. Strengths could turn into opportunities. e.g. Outsource manufacturing could mean custom orders for other companies.