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Swot objective. To find the competitive advantage. And strategy according to attributes of
                                 company and market.


                            Internal                        External
                        Controlled by the             Not controlled by the
                           company                         company


                            Strength             Opportunities

                  What you will capitalize on    Invest
                  What are the advantages        What action can you take?



                 Problems/weakness                          Threats

                 Shore up                        Identify
                 How can you adjust these?
                                                 How can you address these



          Customer surveys, employee              Market research -customers. Books,
              surveys, resources,                     markets, studies, internet.
            capabilities, processes.              Competitors, industry, environment,
                                                              regulation.
Weakness can be offset by strength. e.g. Faulty product,
good service.

Strengths could turn into opportunities. e.g. Outsource
manufacturing could mean custom orders for other
companies.

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SWOT Analysis

  • 1. Swot objective. To find the competitive advantage. And strategy according to attributes of company and market. Internal External Controlled by the Not controlled by the company company Strength Opportunities What you will capitalize on Invest What are the advantages What action can you take? Problems/weakness Threats Shore up Identify How can you adjust these? How can you address these Customer surveys, employee Market research -customers. Books, surveys, resources, markets, studies, internet. capabilities, processes. Competitors, industry, environment, regulation.
  • 2. Weakness can be offset by strength. e.g. Faulty product, good service. Strengths could turn into opportunities. e.g. Outsource manufacturing could mean custom orders for other companies.