Techi2 tyconahemdabad ver1
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This document discusses demystifying the mobile apps ecosystem. It provides an overview of how to identify the right idea to work on, techniques for estimating customer needs like surveys and predictive search, how to select the right features and ship a product, challenges with discovery and distribution in app stores, and approaches to pricing and monetization like free vs paid apps. The presentation emphasizes the importance of having a good product and taking risks over mediocrity. It includes case studies and lessons learned from the speaker's experience co-founding mobile apps.
Techi2 tyconahemdabad ver1
- 2. Co Founder : Signals Co Founder : Mobile Monday Delhi Part of Team at Spice Labs, Monsoon Multimedia. Ideation
- 3. What this talk is about ?
- 6. No Silver Bullet Hindsight Wisdom: This is What Worked for us My Views Not of My Company or Our Partners
- 7. Ideation How to pick up the right idea to work upon ?
- 8. Pre requisite: Team : Technology MUST be in-house . Never Outsource. Operating CASH for One Year Live In Problem Space for few months.
- 9. A Case Study in Need Estimation
- 10. Need Estimation Observation :News Volume = User Interest
- 11. Conclusion : Demand is universal. All User are App Savvy. Observation :Nokia Rich Countries Search for Nokia App Need Estimation
- 12. Other Technique: Ask the OEM App Store Guys for Gap in Content. Google Predictive Search Suggestion. BAR Test .( Difficult to do in Ahmedabad) Online Survey Geographic Clone & Platform Clone are good ideas.
- 13. Need Identified?
- 14. Test Assignment Instagram For Windows Phone ? Instapaper For Windows Phone ? Flipboard For Windows Phone ?
- 15. Product Management How to pick right feature & ship the damn thing .
- 16. Decision Framework Your Decision Framework dont give you answer. Its a forcing function which put a process in place to think about product.
- 17. Qualities of Good Roadmap Based On right mix of DATA & Believes. Cohesive with Team Skill and Resources. Responsive to Market Dynamics. Clear about bets you are making. NO Knee Jerk Reactions
- 18. 息 Kenton Kivestu
- 19. 息 Kenton Kivestu What Customers are doing in your product? What Competition Is doing right ? What Customers Are asking For ? What you want to Build ? And Why ?
- 20. 息 Kenton Kivestu
- 21. Case Study Pinterest Vs Facebook Wall There are no Right Answer in Product Management
- 22. Test Assignment Should Facebook Introduce Dislike Button?
- 23. Discovery and Distribution Build it and Will They Come ?
- 25. In Plain English .
- 26. Case Study Free Vs Paid App Featuring Priority How Bloon Made it to Top5 ?
- 27. Monetization Thinking of Pricing Model and Price Point
- 28. Four Quadrant of Pricing How to Monetize Vs When to Monetize ?
- 29. Four Quadrant of Pricing Quadrant 1 : Games, Studio /portfolio approach,
- 30. Four Quadrant of Pricing Quadrant 2 : Platform and Advertisement
- 31. Four Quadrant of Pricing Quadrant 3: Utility Quadrant
- 32. Four Quadrant of Pricing Quadrant 4: Branding Quadrant
- 33. Lessons Which I Learned Hard Way
- 34. What We Believe at Signals There is no substitute of having a good product. There is a fine line between perseverance and being stupid. Learn from everyone but contextualize it for your product . Avoid cynics .Their Advise is actually their biography. Between Culture and Competency . Culture always win. Take Risk :Mediocrity kills you by thousand cuts .
- 35. Prashant Singh Co-Founder, Signals. Email :prashant@thesignals.net Cell: +91-9910270434 Skype /Gtalk/Twitter: pacificleo Feel Free to contact me at
- 36. Thanks .