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Telenovellas

Danny Norton & Lorna Lister
History
 Telenovella is a dramatic programming popular in
    Latin American, Portuguese and Spanish
   It combines tele short for television and also
    novella a Spanish word for novel.
   All tele novellas have an ending just less than a
    year
   They repeatedly show social messages () by
    putting them into the storylines
   Recent telenovellas base their storylines on
    themes such as urban violence, homosexuality
    and racism.
Ca単averal de Pasiones
 Means Sugarcane field of passions
 This Telenovella features more women
  than men giving ideologies of a lifestyle
  that viewers can strive to achieve
 It features alot of sex, which is
  considered a taboo subject in religious
  Spanish culture.
 There are strong family links within this
  Telenovella, again reflecting the lives of
  the Spanish communities within Mexico
  and American as well as Indonesia
Ca単averal de Pasiones
Video
Analysis
 Extreme close up of a womans
    breasts, with the title in the
    bottom left corner.
   A sound bridge allows the non-
    digetic music to carry on into
    an establishing shot using
    panning.
   Simple jump shots are used
    throughout the clip to show
    different narratives.
   In this clip there is only two
    narratives so it is does not
    confuse the audience.
   The final few minutes are
    mostly big close ups showing
    the couples argument
Audience
 The audience statistics
  show that this is a
  traditional Telenovella with
  a strong Latin American
  audience

 The mainly female
  audience is common
  amongst the genre as
  mostly women like to see
  the sex and violence
  featured in this particular
  Telenovella, the
  programme is also popular
  with a wide range of ages
  from 25-54
Betty La Fea (Betty the Ugly)
 Typically Mexican Telenovella
 Main character called Beatriz Aurora Pinz坦n
  Solano or simply Betty.
 The story is the original concept of hit US Dramdy
  Ugly Betty and has over 17 international
  adaptations of the novella format, in countries
  such as India, China, Serbia and
Betty La Fea Promo
Video
Audience
 From the clip you just
 watched, the viewers
 are mostly woman of
 varying age groups,
 these women are from
 Spanish speaking
 counties such as
 Philippines
                           A map of Spanish
                           speaking countries
Analysis
 Betty La fea uses contrasting awful
    strong colours,
   The transitions of the scenes is
    done through moving one to the left
    like movie maker (low budget)
   The sets are incredibly simple and
    do not give of the glamorous edge
    of its American spin off
   The music used in the telenovella
    is typical Mexican, upbeat jazzy
    groove soundtrack
   However despite the style of the
    soap being different, conventions
    such as character types
    (antagonist, protagonist) and
    camera angles remain, (reverse
    angle edits, reaction shots and
    point of view shots)
Las Pasiones de Betty
 Simply a clever piece of intertexuality that draws
  from the roots of the popular Dramady to
  populate an overexaggerated story line between
  several characters of the US series.
 The scene takes the key concepts of any
  traditional telenovela such as affairs, love,
  shooting and an element of sex.
Hybridised Genre
Video
Analysis
 Following on from Betty la
  fea this scene uses bright
  colours to imitate the
  telenovella format
 The action is fast paced
  and over exaggerated
  which is part of the
  telenovella concept.
 The scene is shot uses
  mainly close ups to show
  emotion on actors faces
 The soundtrack in the
  scene changes from a fast
  past dramatic one
  following the strong shifts
  in emotion
Comparison
Betty Le Fea   Ugly Betty
Conventions
Realism and Ideology
Telenovellas present a highly
  exaggerated idea of realism, with
  outlandish stories. Telenovellas
  are very low budget so presenting
  extravagant ideologies is near
  impossible. All costumes are
  normal off the shelf clothes
  which have been customised to
  look bright and appealing to
  audiences
Conventions
Settings
In native soap Betty La Fea, the
  mode set is low budget and
  can easily be taken down and
  re installed quickly, when
  shooting 3 episodes a week
  there is little time to have a
  intricate set.
In contrast the American version
  set was permanent and they
  shoot in seasons, so there is
  plenty of time to consider
  shape of walls, lighting and
  the use of layout.

More Related Content

Telenovellas

  • 2. History Telenovella is a dramatic programming popular in Latin American, Portuguese and Spanish It combines tele short for television and also novella a Spanish word for novel. All tele novellas have an ending just less than a year They repeatedly show social messages () by putting them into the storylines Recent telenovellas base their storylines on themes such as urban violence, homosexuality and racism.
  • 3. Ca単averal de Pasiones Means Sugarcane field of passions This Telenovella features more women than men giving ideologies of a lifestyle that viewers can strive to achieve It features alot of sex, which is considered a taboo subject in religious Spanish culture. There are strong family links within this Telenovella, again reflecting the lives of the Spanish communities within Mexico and American as well as Indonesia
  • 5. Analysis Extreme close up of a womans breasts, with the title in the bottom left corner. A sound bridge allows the non- digetic music to carry on into an establishing shot using panning. Simple jump shots are used throughout the clip to show different narratives. In this clip there is only two narratives so it is does not confuse the audience. The final few minutes are mostly big close ups showing the couples argument
  • 6. Audience The audience statistics show that this is a traditional Telenovella with a strong Latin American audience The mainly female audience is common amongst the genre as mostly women like to see the sex and violence featured in this particular Telenovella, the programme is also popular with a wide range of ages from 25-54
  • 7. Betty La Fea (Betty the Ugly) Typically Mexican Telenovella Main character called Beatriz Aurora Pinz坦n Solano or simply Betty. The story is the original concept of hit US Dramdy Ugly Betty and has over 17 international adaptations of the novella format, in countries such as India, China, Serbia and
  • 8. Betty La Fea Promo Video
  • 9. Audience From the clip you just watched, the viewers are mostly woman of varying age groups, these women are from Spanish speaking counties such as Philippines A map of Spanish speaking countries
  • 10. Analysis Betty La fea uses contrasting awful strong colours, The transitions of the scenes is done through moving one to the left like movie maker (low budget) The sets are incredibly simple and do not give of the glamorous edge of its American spin off The music used in the telenovella is typical Mexican, upbeat jazzy groove soundtrack However despite the style of the soap being different, conventions such as character types (antagonist, protagonist) and camera angles remain, (reverse angle edits, reaction shots and point of view shots)
  • 11. Las Pasiones de Betty Simply a clever piece of intertexuality that draws from the roots of the popular Dramady to populate an overexaggerated story line between several characters of the US series. The scene takes the key concepts of any traditional telenovela such as affairs, love, shooting and an element of sex.
  • 13. Analysis Following on from Betty la fea this scene uses bright colours to imitate the telenovella format The action is fast paced and over exaggerated which is part of the telenovella concept. The scene is shot uses mainly close ups to show emotion on actors faces The soundtrack in the scene changes from a fast past dramatic one following the strong shifts in emotion
  • 15. Conventions Realism and Ideology Telenovellas present a highly exaggerated idea of realism, with outlandish stories. Telenovellas are very low budget so presenting extravagant ideologies is near impossible. All costumes are normal off the shelf clothes which have been customised to look bright and appealing to audiences
  • 16. Conventions Settings In native soap Betty La Fea, the mode set is low budget and can easily be taken down and re installed quickly, when shooting 3 episodes a week there is little time to have a intricate set. In contrast the American version set was permanent and they shoot in seasons, so there is plenty of time to consider shape of walls, lighting and the use of layout.