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Thais Assignment Two!

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Tha鱈s Oewel
Tha鱈s Oewel

The eyeglass and watch store has no door or storefront, so products are visible from inside. Two of three salespeople have dreadlocks. The watches have only been sold for 8 years. Salespeople do not use the products and wear skull t-shirts. Security cameras monitor the cashier and products.

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THAIS OEWEL
Theres neither door nor storefront, so you can see the eyeglasses and watches from insede clearly. The sign lettering is small, but theres some frame matching the sign all over the entrance (in red, with white letters. Quite modern, could easily get me in- The entrance is like what you see in up the slide!). The customers were usually alone, and they were just browsing (maybe because there was no door). They were usually 20s women, and they stayed little time in the store. They were not touching the products, but, as me, they started to do it after the salesperson did. Too expensive to break! No impulse items near the cash register. It was the only store Ive been to that didnt have it. 2 of 3 salespeople had dreadlocks, even though the model in the poster was like a rich-high society girl.with unusual eyeglasses. And the music was a really loud hiphop. I could easily be afraid of this store, but as they were so kind and the store was so bright, it was easy to stay for some time. Moreover, it didnt have a door, nor storefront..rather, the products from inside were the storefront. By doing this, they gained some space and avoided people to be afraid of the salesman. Probably they also avoided the salesman to talk to each other so loudly as the girls in the chocolate shop (and probably they had more training).
The central display features watches, and one of the dreadlock guys told me the store was founded 15 years ago, and the watches are being sold for only 8 years. He was talking naturally with me, but always showing me the most expensive models of watches which had not the prices on it, so I had to ask it after he showed me 3 of them. He forgot my name at some point and told me million of apologies. Probably it was in his script. Theres nothing for sale. The salespeople are not using the products, and they have just a t-shirt of a skull full of details, that they were also selling. The store security is quite easy to see. They way the watches and glasses are put in their places avoid someone to easily get it and run away. Its some kind of protection just holding them at their places. The camera was right behind the cashier. As the store was small, probably it helped also to see the products (not only to see what the cashier is doing). There was some light coming from behind the panels the eyeglasses were standing.
The stores drawed me in because there were so many books! Even though I dont like many of them, theres so diverse kinds of books that at least one of them can draw your attention. The door is open, but its really small compared to the size of the storefront The sign letter was the biggest one I saw, bold and yellow letters on a black background. I guess its draw the attention for a store that sells so many small things, with different colors and sizes. It would be more difficult to get consumers attention just by the products. Maybe thats also the reason they put more stuff in the storefront, as globes and posters. Only the second floor, for music, was cold. In the first floor there was also places to sit down and read. The ceiling from the first floor was obviously high, because of the second floor (just taking half of the store size). But the ceiling from the second floor was much lower.
There were some merchandising in the storefront and also some books were in-between the shelves with books, having a part just for them, showing the cover, before you could reach the other books (that you could read only the title). All the environment looks neutral (grey bright floor and white ceiling and walls, uniformly illuminated with white small lamps all over the place, in lines) The store is quite silent, even with so many people in there. Thats why I got so disturbed when a guy came to offer me some sale of magazine. It would be quite nice idea, but I was there feeling so calm and happy among the books, that the merchandising didnt fit. The guy was also talking too informly and you could see that some people there, even with the varied public, had some different attitude. They were quiet even when theyre accompanied. Some of them had bought wines or they were reading somewhere.
I wanted to stay in the store until that salesman came to talk to me. The cashier is close to the wall, kind of hidden by some tables full of books, but very close to the entrance. Its also close to the cookbooks. The prices were not easy to find. You have to check it by reading the barcode. Central display: bestsellers and new launched books. Some books are at eye level, and these ones you can see the cover. Some of them were really colorful, or they were just different a complete blue cover among some colorful ones.
The store is small and crowded with chocolates. The first product we notice is not a product - is a chocolate fountain. After that, we can see some big chocolate kits in baskets with mugs, right in front of the door. It was the smallest door Ive seen during my trip, and there were vitrines. Actually the vitrines looked much better than the store itself. There was no background music, but the saleswomen talking to each other really loud and about some working issues thought it was really unpleasant to hear all those complaints, even though I was not a real consumer. They asked me if I needed something just only after I stared to one of them. She didnt give me even an answer or smile and started to talk about her issues again.
The presents that went beyond chocolates (as teddy bears and mugs) were in the first rows, and the chocolate to buy by weight was in the very next end, as well the fridge with some water and juice. All the shelves looked alike wood, but it was not. There was also some books about chocolate in the first lines. All the salewomans had nice uniforms, with a scarf, with a hair coke and neutral make-up. Some of the salewomans had around 40 years old, but mostly they had around 25 years old. It was neutrally illuminated and the floor was white.
Plastic walls with green (changing) lights The low ceiling had lighter plaques, which got the green illumination from the walls. Where it didnt have green lights, had black panels with images of colorful squares drawed as they were in movement Diverse public, mainly men, some couples Techno music playing, but low. Employees uniform: just a T-shirt with only different colors in the sleeve I felt like staying here for a long time, like 30 minutes, but not my whole life like in the bookstore. There were just a limited number of cellphones, after all.
The customers stays more than 10 minutes in the store, playing (yes, free sample!) and asking about the cellphones. They really look like they want to buy or compare prices. They already come to the store knowing that it would be expensive. Theres a path they follow, usually going close to the wall with the light. The cashier is at the end of the store, close to accessories as headphones and cellphone protections. The central display offers the launches, but always with something that draws the attention as a big red headphone with the cellphone. The headphones are usually at eye level, but the cellphones you just need to look down to see their screen. The saleswoman that talked to me did not match the store at all. She was small and did not look that interested in what she was doing...and I guess working in a place that sells technology needs someone that likes it and wants to help. Not the case.
Circled shelves (as beehives). Everything white. High ceiling, also white Younger (than me) employees, with uniform. More minimalist than Via Uno Just 1 mirror, also with rounded corners Both Via Uno and Melissa had the women employees with strong and colorful make-up. Even though the store was so white (besides the small products), close to some other products, as purses and backpacks, theres a lot of packs in a brown paper, as they the store just moved in there. I asked how long the store was in that shopping market 5 years. The storefront had some white phrases that said which famous people use their products. The salesgirl yelled to me from the other side of the store. The music was some kind of techno-black, and I dont think it matched that good, as the products are kind of futuristic. At least it was for young people.
The store had a plastic scent coming from the shoes. Some time after I discovered they sell a perfum if that exactly scent (to put in your shoes, if they lost that smell). I could be there easily for hours, just trying the different shoes. But as it was a girlish store, I would prefer some colors around, or different lights (low ones). The music was also too high, difficult to talk. There were no central display, and it made the store, despite being minimalist, looking that it was lacking something. I could not differentiate where was the most expensive products, as they didnt have a price on them, and when I asked, all of them were too expensive. They were just divided by collection, and the ballerine shoes from each collection were the cheaper ones. Hardly I touch the shoes, as they were difficult to reach after some kind of platform, that I discovered after it was there like a seat to try the shoes out. This platform was grey. It was the only store, despite the bookstore, that had much more costumers than salespeople, that actually still looked like they were in a hurry to sell. Diud not match with the calm image (but it was matching with the noisy music).
Via Uno was another shoes store. This one was intended to get a more mature public, but also for woman. The logo, actually, shows that it is much more classic than melissa (bold and cute). Its thin and modern. A lot of mirrors and 2 posters of good-looking woman using the shoes.
The saleswoman came to talk to me right after I put my feet at the store, and asked me a lot of question of what kind of shoes I wanted and why. Her make-up was a bright green and she said she was using one of the stores shoes. The store could have draw me in if I didnt see the salewoman waiting to talk to me from far away. The most expensive products were the purses, and they were upwards, right in front of the white walls, differently from the shoes, that had some panel backwards. The store was much darker than Melissa, it was more crowded, had more details in other colors, like brown and black and it was smaller. There was an almost inaudible music in the background, of some love song. The security in this store was easily found. There was 3 cameras at the cashier, and one for the rest of the store. I didnt want to stay longer because of the saleswoman, but the environment was quite good, event though I hate places that smell like expensive like this one, with leather.
There were much more salespeople than costumers, and again, maybe because of the storefront, they were talking a lot among themselves. They were mostly woman around 30 years-old and they did not match the store image that much. Maybe because I was expecting the models in the frontposter. The first product I have noticed was the shoes close to the door, because you almost bump at them. I didnt find any for sale. Interesting that the purses are the most expensive, tthey are at a place that draws our attention, but its difficult to reach them. Again, as at Melissass, it was difficult to understand where was the cheap prices. Saleswomen encourage the costumers to touch and try the products. They got to one of the costumers like 10 differents shoes for her to try out. There are a lot of impulse items near the cash register, like nailpolish and make-up.

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Thais Assignment Two!

  • 2. Theres neither door nor storefront, so you can see the eyeglasses and watches from insede clearly. The sign lettering is small, but theres some frame matching the sign all over the entrance (in red, with white letters. Quite modern, could easily get me in- The entrance is like what you see in up the slide!). The customers were usually alone, and they were just browsing (maybe because there was no door). They were usually 20s women, and they stayed little time in the store. They were not touching the products, but, as me, they started to do it after the salesperson did. Too expensive to break! No impulse items near the cash register. It was the only store Ive been to that didnt have it. 2 of 3 salespeople had dreadlocks, even though the model in the poster was like a rich-high society girl.with unusual eyeglasses. And the music was a really loud hiphop. I could easily be afraid of this store, but as they were so kind and the store was so bright, it was easy to stay for some time. Moreover, it didnt have a door, nor storefront..rather, the products from inside were the storefront. By doing this, they gained some space and avoided people to be afraid of the salesman. Probably they also avoided the salesman to talk to each other so loudly as the girls in the chocolate shop (and probably they had more training).
  • 3. The central display features watches, and one of the dreadlock guys told me the store was founded 15 years ago, and the watches are being sold for only 8 years. He was talking naturally with me, but always showing me the most expensive models of watches which had not the prices on it, so I had to ask it after he showed me 3 of them. He forgot my name at some point and told me million of apologies. Probably it was in his script. Theres nothing for sale. The salespeople are not using the products, and they have just a t-shirt of a skull full of details, that they were also selling. The store security is quite easy to see. They way the watches and glasses are put in their places avoid someone to easily get it and run away. Its some kind of protection just holding them at their places. The camera was right behind the cashier. As the store was small, probably it helped also to see the products (not only to see what the cashier is doing). There was some light coming from behind the panels the eyeglasses were standing.
  • 4. The stores drawed me in because there were so many books! Even though I dont like many of them, theres so diverse kinds of books that at least one of them can draw your attention. The door is open, but its really small compared to the size of the storefront The sign letter was the biggest one I saw, bold and yellow letters on a black background. I guess its draw the attention for a store that sells so many small things, with different colors and sizes. It would be more difficult to get consumers attention just by the products. Maybe thats also the reason they put more stuff in the storefront, as globes and posters. Only the second floor, for music, was cold. In the first floor there was also places to sit down and read. The ceiling from the first floor was obviously high, because of the second floor (just taking half of the store size). But the ceiling from the second floor was much lower.
  • 5. There were some merchandising in the storefront and also some books were in-between the shelves with books, having a part just for them, showing the cover, before you could reach the other books (that you could read only the title). All the environment looks neutral (grey bright floor and white ceiling and walls, uniformly illuminated with white small lamps all over the place, in lines) The store is quite silent, even with so many people in there. Thats why I got so disturbed when a guy came to offer me some sale of magazine. It would be quite nice idea, but I was there feeling so calm and happy among the books, that the merchandising didnt fit. The guy was also talking too informly and you could see that some people there, even with the varied public, had some different attitude. They were quiet even when theyre accompanied. Some of them had bought wines or they were reading somewhere.
  • 6. I wanted to stay in the store until that salesman came to talk to me. The cashier is close to the wall, kind of hidden by some tables full of books, but very close to the entrance. Its also close to the cookbooks. The prices were not easy to find. You have to check it by reading the barcode. Central display: bestsellers and new launched books. Some books are at eye level, and these ones you can see the cover. Some of them were really colorful, or they were just different a complete blue cover among some colorful ones.
  • 7. The store is small and crowded with chocolates. The first product we notice is not a product - is a chocolate fountain. After that, we can see some big chocolate kits in baskets with mugs, right in front of the door. It was the smallest door Ive seen during my trip, and there were vitrines. Actually the vitrines looked much better than the store itself. There was no background music, but the saleswomen talking to each other really loud and about some working issues thought it was really unpleasant to hear all those complaints, even though I was not a real consumer. They asked me if I needed something just only after I stared to one of them. She didnt give me even an answer or smile and started to talk about her issues again.
  • 8. The presents that went beyond chocolates (as teddy bears and mugs) were in the first rows, and the chocolate to buy by weight was in the very next end, as well the fridge with some water and juice. All the shelves looked alike wood, but it was not. There was also some books about chocolate in the first lines. All the salewomans had nice uniforms, with a scarf, with a hair coke and neutral make-up. Some of the salewomans had around 40 years old, but mostly they had around 25 years old. It was neutrally illuminated and the floor was white.
  • 9. Plastic walls with green (changing) lights The low ceiling had lighter plaques, which got the green illumination from the walls. Where it didnt have green lights, had black panels with images of colorful squares drawed as they were in movement Diverse public, mainly men, some couples Techno music playing, but low. Employees uniform: just a T-shirt with only different colors in the sleeve I felt like staying here for a long time, like 30 minutes, but not my whole life like in the bookstore. There were just a limited number of cellphones, after all.
  • 10. The customers stays more than 10 minutes in the store, playing (yes, free sample!) and asking about the cellphones. They really look like they want to buy or compare prices. They already come to the store knowing that it would be expensive. Theres a path they follow, usually going close to the wall with the light. The cashier is at the end of the store, close to accessories as headphones and cellphone protections. The central display offers the launches, but always with something that draws the attention as a big red headphone with the cellphone. The headphones are usually at eye level, but the cellphones you just need to look down to see their screen. The saleswoman that talked to me did not match the store at all. She was small and did not look that interested in what she was doing...and I guess working in a place that sells technology needs someone that likes it and wants to help. Not the case.
  • 11. Circled shelves (as beehives). Everything white. High ceiling, also white Younger (than me) employees, with uniform. More minimalist than Via Uno Just 1 mirror, also with rounded corners Both Via Uno and Melissa had the women employees with strong and colorful make-up. Even though the store was so white (besides the small products), close to some other products, as purses and backpacks, theres a lot of packs in a brown paper, as they the store just moved in there. I asked how long the store was in that shopping market 5 years. The storefront had some white phrases that said which famous people use their products. The salesgirl yelled to me from the other side of the store. The music was some kind of techno-black, and I dont think it matched that good, as the products are kind of futuristic. At least it was for young people.
  • 12. The store had a plastic scent coming from the shoes. Some time after I discovered they sell a perfum if that exactly scent (to put in your shoes, if they lost that smell). I could be there easily for hours, just trying the different shoes. But as it was a girlish store, I would prefer some colors around, or different lights (low ones). The music was also too high, difficult to talk. There were no central display, and it made the store, despite being minimalist, looking that it was lacking something. I could not differentiate where was the most expensive products, as they didnt have a price on them, and when I asked, all of them were too expensive. They were just divided by collection, and the ballerine shoes from each collection were the cheaper ones. Hardly I touch the shoes, as they were difficult to reach after some kind of platform, that I discovered after it was there like a seat to try the shoes out. This platform was grey. It was the only store, despite the bookstore, that had much more costumers than salespeople, that actually still looked like they were in a hurry to sell. Diud not match with the calm image (but it was matching with the noisy music).
  • 13. Via Uno was another shoes store. This one was intended to get a more mature public, but also for woman. The logo, actually, shows that it is much more classic than melissa (bold and cute). Its thin and modern. A lot of mirrors and 2 posters of good-looking woman using the shoes.
  • 14. The saleswoman came to talk to me right after I put my feet at the store, and asked me a lot of question of what kind of shoes I wanted and why. Her make-up was a bright green and she said she was using one of the stores shoes. The store could have draw me in if I didnt see the salewoman waiting to talk to me from far away. The most expensive products were the purses, and they were upwards, right in front of the white walls, differently from the shoes, that had some panel backwards. The store was much darker than Melissa, it was more crowded, had more details in other colors, like brown and black and it was smaller. There was an almost inaudible music in the background, of some love song. The security in this store was easily found. There was 3 cameras at the cashier, and one for the rest of the store. I didnt want to stay longer because of the saleswoman, but the environment was quite good, event though I hate places that smell like expensive like this one, with leather.
  • 15. There were much more salespeople than costumers, and again, maybe because of the storefront, they were talking a lot among themselves. They were mostly woman around 30 years-old and they did not match the store image that much. Maybe because I was expecting the models in the frontposter. The first product I have noticed was the shoes close to the door, because you almost bump at them. I didnt find any for sale. Interesting that the purses are the most expensive, tthey are at a place that draws our attention, but its difficult to reach them. Again, as at Melissass, it was difficult to understand where was the cheap prices. Saleswomen encourage the costumers to touch and try the products. They got to one of the costumers like 10 differents shoes for her to try out. There are a lot of impulse items near the cash register, like nailpolish and make-up.