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The 48hr Challenge - Copenhagen, Global Service Jam 2012

Aaron Mullane
Aaron Mullane

The document describes the 48 Hour Global Service Jam event that will take place from February 24-26, 2012 in over 80 locations worldwide including Copenhagen. Participants will be randomly assigned to teams and will have 48 hours to develop new service concepts inspired by a shared theme. The schedule outlines the activities over the 3 days which include brainstorming, group work sessions, lectures on creativity, finalizing concepts, and presentations. The design process and various tools/methods to be used are also summarized such as inspiration, understanding user needs, shaping ideas, refining concepts, and presenting the solution. Some example service concepts from past events are provided. Reflections on the event note aspects like time/energy needed, facilitating methods, outside inspiration, and

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THE 48 HOUR GLOBAL SERVICE JAM 24-26 FEB 2012 CHALLENGE #GSJ12 COPENHAGEN LOCATION #GSJ12CPH LENE NIELSEN WWW.LENENIELSEN.COM AARON MULLANE WWW.AARONMULLANE.COM IT UNIVERSITY OF COPENHAGEN INTERACTION DESIGN GROUP
WHAT? RANDOM GROUP OF PEOPLE, FORM TEAMS AND HAVE 48 HOURS TO DEVELOP SERVICES SERVICES ARE INSPIRED BY A SHARED THEME SPIRIT OF EXPERIMENTATION, INNOVATION, CO-OPERATION AND FRIENDLY COMPETITION COORDINATED BETWEEN 80+ LOCATIONS AROUND THE GLOBE
The 48hr Challenge - Copenhagen, Global Service Jam 2012
The 48hr Challenge - Copenhagen, Global Service Jam 2012
The 48hr Challenge - Copenhagen, Global Service Jam 2012
The 48hr Challenge - Copenhagen, Global Service Jam 2012
THE GROUP
THE SCHEDULE 17 FRIDAY WELCOME THEME GROUP BRAINSTORM WORK 1 GROUPS SATURDAY BREAKFAST GROUP WORK 2 CREATIVITY GROUP WORK 3 15 DINNER GROUP WORK 4 DEBRIEF LECTURE LUNCH SUNDAY BREAKFAST GROUP WORK 5 LUNCH FINAL PACKAGING DEADLINE PRESENTATION DEBRIEF /UPLOAD WINNER
DESIGN PROCESS INSPIRATION UNDERSTAND SHAPING MAPPING PRESENTATION START! [BRAINSTORM] [IDEATION] [SKETCH] [REFINEMENT] [PACKAGE FINISH! [PROTOTYPE] SOLUTION]
TOOLKIT UNDERSTANDING (empathy) METHOD - Understand the values and needs of the custom Saturate and Group will be using your service - Who is this customer? - What does the holistic service look like? Who d directly or indirectly involve, in or out of the bus - Keep in mind not just organisational structure, entire ecosystem that the service affects and op You space saturate to help you unpack thoughts and experiences into tangible and visual pieces of information that you surround yourself with to inform and inspire the design team. You group these 鍖ndings to explore what themes and patterns emerge, and strive to move toward identifying meaningful needs of people and insights that will inform your design solutions. - Focus on understanding the people in and aro service Saturate your wall space (or work boards) with post-its headlining interesting 鍖ndings (see Story Share-and- Capture) plus pictures from the 鍖eld of users you met and relevant products and situations. In order to begin to synthesize the information, organize the post-its and pictures into groups of related parts. You likely have some ideas of the patterns within the data from the unpacking you did when producing the notes. For example, you may have seen and heard many things related to feeling safe, and many things regarding desire for e鍖ciency. Within the group of safety, go beyond the theme and try to see if there is a deeper connection that may lead to an insight such as Feeling safe is more about who I am with than where I am. Maybe there is a relation between groups that you realize as you place items in groups that safety is often at odds with users desire for e鍖ciency. Try one set of grouping, discuss (and write down) the 鍖ndings, and then create a new set of groups. The end goal is to synthesize data into interesting 鍖ndings and create insights which will be useful to you in creating design solutions. It is common to do the grouping with post-its headlining interesting stories from 鍖eldwork. But grouping is also useful to think about similarities among a group of products, objects, or users. :: 14 ::
THE THEME
0-1 HR: TOPIC BRAINSTORMING GROUPS FORMED
The 48hr Challenge - Copenhagen, Global Service Jam 2012
SAT, 16 HRS: CREATIVITY LECTURE
SAT NIGHT, 27 HRS: RANDOM FUN
SAT NIGHT, 30 HRS: EXHAUSTED
SUN, 45 HRS: LUNCH
SUN, 40 HRS: FINALISING SERVICE CONCEPT
The 48hr Challenge - Copenhagen, Global Service Jam 2012
SERVICE CONCEPTS http://goo.gl/ xpMEo
http://goo.gl/xpMEo
Kulture Kaleidoscope Urban Play
REFLECTIONS CROSS BORDERS EVENTS TIME AND ENERGY: PREP FACILITATING/METHODS FOR SERVICE DESIGN OUTSIDE INSPIRATION/HELP BEYOND JUST IDEAS?
THANKS TO ALL THAT PARTICIPATED

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The 48hr Challenge - Copenhagen, Global Service Jam 2012

  • 1. THE 48 HOUR GLOBAL SERVICE JAM 24-26 FEB 2012 CHALLENGE #GSJ12 COPENHAGEN LOCATION #GSJ12CPH LENE NIELSEN WWW.LENENIELSEN.COM AARON MULLANE WWW.AARONMULLANE.COM IT UNIVERSITY OF COPENHAGEN INTERACTION DESIGN GROUP
  • 2. WHAT? RANDOM GROUP OF PEOPLE, FORM TEAMS AND HAVE 48 HOURS TO DEVELOP SERVICES SERVICES ARE INSPIRED BY A SHARED THEME SPIRIT OF EXPERIMENTATION, INNOVATION, CO-OPERATION AND FRIENDLY COMPETITION COORDINATED BETWEEN 80+ LOCATIONS AROUND THE GLOBE
  • 8. THE SCHEDULE 17 FRIDAY WELCOME THEME GROUP BRAINSTORM WORK 1 GROUPS SATURDAY BREAKFAST GROUP WORK 2 CREATIVITY GROUP WORK 3 15 DINNER GROUP WORK 4 DEBRIEF LECTURE LUNCH SUNDAY BREAKFAST GROUP WORK 5 LUNCH FINAL PACKAGING DEADLINE PRESENTATION DEBRIEF /UPLOAD WINNER
  • 9. DESIGN PROCESS INSPIRATION UNDERSTAND SHAPING MAPPING PRESENTATION START! [BRAINSTORM] [IDEATION] [SKETCH] [REFINEMENT] [PACKAGE FINISH! [PROTOTYPE] SOLUTION]
  • 10. TOOLKIT UNDERSTANDING (empathy) METHOD - Understand the values and needs of the custom Saturate and Group will be using your service - Who is this customer? - What does the holistic service look like? Who d directly or indirectly involve, in or out of the bus - Keep in mind not just organisational structure, entire ecosystem that the service affects and op You space saturate to help you unpack thoughts and experiences into tangible and visual pieces of information that you surround yourself with to inform and inspire the design team. You group these 鍖ndings to explore what themes and patterns emerge, and strive to move toward identifying meaningful needs of people and insights that will inform your design solutions. - Focus on understanding the people in and aro service Saturate your wall space (or work boards) with post-its headlining interesting 鍖ndings (see Story Share-and- Capture) plus pictures from the 鍖eld of users you met and relevant products and situations. In order to begin to synthesize the information, organize the post-its and pictures into groups of related parts. You likely have some ideas of the patterns within the data from the unpacking you did when producing the notes. For example, you may have seen and heard many things related to feeling safe, and many things regarding desire for e鍖ciency. Within the group of safety, go beyond the theme and try to see if there is a deeper connection that may lead to an insight such as Feeling safe is more about who I am with than where I am. Maybe there is a relation between groups that you realize as you place items in groups that safety is often at odds with users desire for e鍖ciency. Try one set of grouping, discuss (and write down) the 鍖ndings, and then create a new set of groups. The end goal is to synthesize data into interesting 鍖ndings and create insights which will be useful to you in creating design solutions. It is common to do the grouping with post-its headlining interesting stories from 鍖eldwork. But grouping is also useful to think about similarities among a group of products, objects, or users. :: 14 ::
  • 15. SAT NIGHT, 27 HRS: RANDOM FUN
  • 16. SAT NIGHT, 30 HRS: EXHAUSTED
  • 18. SUN, 40 HRS: FINALISING SERVICE CONCEPT
  • 23. REFLECTIONS CROSS BORDERS EVENTS TIME AND ENERGY: PREP FACILITATING/METHODS FOR SERVICE DESIGN OUTSIDE INSPIRATION/HELP BEYOND JUST IDEAS?
  • 24. THANKS TO ALL THAT PARTICIPATED