The Evolution Of Relationship Marketing
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This presentation briefly covers the history of Relationship marketing and its benefits over traditional Transactional marketing. It discusses the Marketing culture and paradigm shifts.
The Evolution Of Relationship Marketing
- 1. The Evolution of Relationship Marketing Koustubh Bhattacharya PGPCME 2009-2011MICA
- 2. A Brief Time line Marketing Practice In Ancient times
- 4. Early Industrial Revolution and Emergence of Capitalism
- 5. The Industrial era and emergence of transactional marketing
- 6. Later part of Industrial Revolution
- 9. The Post-Industrial EraDevelopment toward relationship marketing
- 10. The full Circle of relationship marketing
- 11. Macro-environmental forces for the rebirth of Direct relationship
- 14. Rise of service Sector
- 16. The future Paradigm in Marketing