The groundswell for businesses.
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The document discusses how businesses can embrace the "groundswell" phenomenon, where people use technologies to get things from each other rather than traditional institutions. It advises businesses to profile their audience, define objectives, and outline a strategy that incorporates social media and picks the right technologies. While social media is not free and requires people, technology, and time, the document argues businesses should plug into the groundswell to turn a revolt into a reformation and discusses resources and tools to help do so.
The groundswell for businesses.
- 1. THE GROUNDSWELL FOR BUSINESSES. // eric ritter.
- 2. THE GROUNDSWELL FOR BUSINESSES. // eric ritter.
- 3. THE GROUNDSWELL FOR BUSINESSES. // eric ritter.
- 4. GROUNDSWELL.
- 5. a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
- 6. NO MORE MIDDLE MEN.
- 7. EMBRACE IT TO TURN A REVOLT INTO A REFORMATION.
- 8. WHERE DO YOU FIT IN?
- 12. PLAYBOOK. pro鍖le your audience. P de鍖ne your objectives. O S outline a strategy. T pick the technology.
- 14. SOCIAL MEDIA IS NOT FREE.
- 15. IT TAKES PEOPLE.
- 17. IT TAKES TIME.
- 18. ALL ARE LIMITED RESOURCES.
- 20. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 21. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 22. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 23. RESOURCES. mashable.com insidefacebook.com socialfresh.com socialtimes.com chrisbrogan.com usccb.org/comm/social-media-guidelines.shtml seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant- infographic-11928
- 24. TOOLS. hootsuite.com apps.google.com google.com/analytics google.com/alerts blogger.com
- 25. GREAT EXAMPLES. youtube.com. zappos, BBCWorldwide. facebook.com. sears, walgreens. twitter.com. wholefoods, dunkindonuts, zappos.
Editor's Notes
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- #4: It all starts with the groundswell. it explains and helps us understand this new phenomenon.\n
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- #9: to get started we need to figure out where we fit in. In the past we have separated people based on demographics or even psychographics. However, now with the groundswell we separate people based on their technological profile. \n
- #10: to get started we need to figure out where we fit in. In the past we have separated people based on demographics or even psychographics. However, now with the groundswell we separate people based on their technological profile. \n
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- #14: Before we talk about best practices and where to get started let’s talk briefly touch on some misconceptions about social media.\n
- #15: Before we talk about best practices and where to get started let’s talk briefly touch on some misconceptions about social media.\n
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- #20: questions?\n
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